William Last KRM

This creator ranks 90 out of 1349 tracked accounts and holds 28.2M followers, making it a giant that maintains a following 25.6 times the median size. The account has gained 396.7K followers every month over its 5.9 year lifespan, which qualifies as fast growth for this age. While average views reach 6.6M per video, the 6.77% like rate exceeds the 4.93% median to indicate high engagement relative to typical content. The rest of this report breaks down the specific audience demographics and peak engagement windows.

This audience approves of the content at a rate higher than the platform median. High engagement figures show that viewers do not just watch but act on the content. Saves are the most frequent action at 0.335%, followed by shares at 0.21% and comments at 0.107%. These actions total 22,000 saves, 13,800 shares, and 7,000 comments per video. The high volume of saves relative to comments suggests a preference for reference value over public conversation. Brands can expect an audience that treats content as a resource to keep rather than a topic to discuss. Reach is inconsistent across the 36 videos. Only 11.1% reached the 2x average mark, and only 2 videos hit the 5x threshold. A consistency coefficient of 1.66 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large reach. With 28.2M followers, they command a sponsorship band between $150,000 and $350,000 per campaign. This high valuation stems from the fact that brand deals scale with follower count while the Creator Fund pays only pennies per thousand views. High engagement rates mean their audience is active enough to justify these premium rates for long-term partnerships. Their rank of 90 out of 1349 places them in a tier where they command a notable premium. They can decline low-value briefs and demand top-tier rates because of their established status. A buyer should view the quoted range as a starting point for negotiation rather than a fixed price. The cost per view sits at approximately $0.02 to $0.05 when compared against 6.6M average views. This calculation helps a brand determine if they are paying for actual reach or the prestige of the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed favors the 15 to 30 second window where the majority of posts live. Crafting clips in this range aligns with the core content strategy and avoids the lower engagement seen in longer formats. The creator uses original audio on most videos, a choice that prioritizes a consistent brand identity over the reach of trending sounds. Short captions around 64 characters keep the focus on the visual. Open duet and stitch settings invite other creators to interact with and remix the content. The standout video reached 52.9 million views at a length of 30 seconds, hitting about 8 times the normal reach. Its high like-to-comment ratio shows that it earned passive watching rather than active debate. Average views of 6.6 million confirm this is an established account with a large following. Advice here should focus on maintaining consistency for a large audience rather than seeking growth from scratch.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as they make up more than half of the content. The average video length is 28s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This account ranks near the top of the field in followers and average views despite a low volume of content. The creator produces far fewer videos per week than the median, but this indicates a deliberate production choice rather than a lack of activity. This pace has remained stable for nearly two years. The erratic consistency grade suggests that while the brand is established, the timing between posts varies well. New content typically surfaces on Monday and Thursday, with Sunday being the quietest day. The most frequent upload hour occurs at 00:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You should time your tie-ins for the specific active windows on Monday or Thursday to align with these infrequent high-impact posts.

Audience & Reach

The account holds a top-of-field follower rank with a multiple of 25.6 over the median. This indicates that a single campaign will reach a broadcast-scale audience rather than a niche segment. The like rate exceeds the median by nearly two percentage points. This suggests that a brand message earns a stronger engagement response from viewers compared to the average creator on the platform. Because the audience size and high engagement indicate a highly visible profile, this creator fits the entertainment category.