Ibai

This creator ranks 93 out of 1349 tracked accounts and holds 27.6M followers, which is 25.1 times the median follower count of 1.1M. This position establishes the account as a giant at the top of the field. Growth is fast as the profile adds 438.0K new followers every month despite being 5.2 years old. The catalog has amassed 34.4B total plays and 3.0B total likes to build an enormous foundation of engagement over time. With 303.0M total shares, the content achieves high word of mouth spread while 138.9M total saves indicate a deep level of keeper value for the audience. The average views of 11.5M per video are in line with what an account of this size would predict. The like rate of 8.69% is much higher than the 4.93% median, confirming that the engagement quality exceeds standard expectations for a creator of this scale. The following report breaks down the specific audience demographics and content categories.

The audience approves of content at a rate much higher than the typical user. This high approval rank places the creator in the top third of all monitored accounts. Audience behavior shows clear intent to advocate for and keep the content rather than just watch it. Shares are the most frequent action at 0.881% while saves follow at 0.404%. Comments represent a lower but steady level of discussion at 0.403%. Downloads occur at the lowest rate of 0.041%. These figures correspond to 101.3K shares, 46.4K saves, 46.3K comments, and 4.7K downloads. The high share-to-view ratio indicates strong word-of-mouth potential for brand campaigns. The secondary volume of saves suggests the content serves as a reference point that viewers want to revisit. Reach is inconsistent across the 294 videos. Only 9.9% of the library reached double the average and only 5 videos hit five times the average. A high consistency coefficient of 1.44 confirms that reach fluctuates well from video to video. This volatility means a brand cannot rely on steady growth but should target specific high-performing peaks. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this creator because of their large audience size. A follower count of 27.6M suggests a high earning potential in the $100,000 to $300,000 range per campaign. Creator Fund payouts are negligible by comparison since those payments scale with views and pay only pennies per thousand. Brands pay for the reach of a large following while the platform pays very little for basic engagement. A rank of 93 out of 1349 places this creator in a position of power. They command a premium price because they can demand higher rates or decline low offers. A buyer should view their high status as an indicator of influence rather than just raw reach. The cost per view comes to roughly $8.70 based on the top end of the sponsorship range and 11.5M average views. This figure helps a brand determine if they are paying for the name or the actual eyeballs. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed with a heavy concentration in the 60 to 180 second range. Videos under 15 seconds earn an engagement rate of 14.01% while those between one and three minutes hit 10.54%. Selecting the shorter format over the long-form content yields a 3.47 percentage point gain in interaction per view. You should favor the sub-15 second window to maximize immediate audience participation. Original audio powers nearly all content on this account. This choice sacrifices the reach of trending sounds for a consistent, recognizable brand identity. Captions stay brief at an average of 43 characters to keep the focus on the visual. Disabling both duet and stitch features ensures that every viewer focuses solely on the original creator without external remixes. The standout clip lasted 78 seconds and reached 146 million views, nearly 13 times the normal reach for this account. It earned 5.6 million likes against 2.7 million comments, a ratio of roughly two likes per comment. This high volume of commentary indicates that the content sparked active debate rather than just passive viewing. Average views exceed 11 million per post despite the diverse length options. These numbers establish a large, established reach where every video hits a huge audience regardless of minor format tweaks. The goal here is maintaining this high baseline through consistent style rather than chasing small gains from different clip lengths.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 180 total posts. This preferred length performs worse than videos under 15 seconds which have a higher engagement rate of 14.01%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post over three times the field median with high frequency and consistent output. They produce roughly six videos weekly to maintain their position as a top-ranked account by follower count. This pace has remained stable for nearly a year, establishing a durable habit despite some variability in the specific timing between posts. You can expect a dependable drumbeat of content rather than sporadic drops. New content most often lands on Monday and Wednesday, while Saturday remains the quietest day for uploads. The busiest upload hour occurs at 20:00 UTC. Marketers can plan campaigns around these frequent updates to ensure timely brand integration during high-volume periods.

Audience & Reach

The creator ranks in the top hundred with a follower count over twenty-five times the median. This high rank indicates that a single campaign can reach a broadcast-scale audience across the platform. Spain represents nearly all of the primary distribution for content. While a brand can effectively target Spanish viewers, it cannot rely on the United Kingdom or Italy markets to fulfill a global brief. The like rate sits well above the median average. This higher engagement suggests that a sponsored message will land with more impact than a standard post from an average creator. A total of thirty-four billion plays across the catalog means a brand tag sits beside content already seen by billions of people. Such a deep history means the partnership joins a long-standing archive rather than just a new and fresh start. The audience fits the entertainment category because the high like response and broad reach support a general interest play.