flighthouse

This account ranks 86 among the 1349 creators we track and holds 28.8M followers, which is 26.2 times the median follower count of 1.1M. This makes it a giant in the field. The creator earns 229.1K new followers each month, representing fast growth for an account that has been active for 10.5 years. Its large lifetime footprint includes 17.5B total plays and 1.3B total likes across its entire history. The 20.5M shares indicate a high level of word of mouth distribution while the 69.5M total saves suggest that the content provides deep rewatch value for the audience. Average views reach 2.8M per video, which is in line with what an account of this size would predict. The like rate of 7.35% exceeds the 4.93% median, confirming that the engagement quality remains high relative to typical creators. This high save-to-play ratio suggests that the content serves as a reference point for many users. The rest of this report covers detailed audience demographics and content performance trends.

The audience approves of content at a rate well above the median, ranking 464 out of 1349. This indicates high initial sentiment and positive reception to the creative output. Saves represent the most frequent action with 0.397% of views, followed by shares at 0.117%. Comments sit at 0.014% while downloads reach 0.011%. These figures translate to 10.9K saves, 3.2K shares, 387 comments, and 308 downloads per video. The audience over-indexes on saves and shares compared to conversation and direct archiving. Brands should treat this as a high-utility community that treats content as a resource to keep or distribute rather than a topic for public discussion. Reach is inconsistent with a coefficient of variation of 1.97. Out of 299 videos, 34 achieved double the average reach while 10 reached five times the average. This high variance suggests sporadicer spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account due to the high follower count. A creator with 28.8M followers can command a sponsorship fee between $150,000 and $300,000 per post. This income dwarfs the Creator Fund because that program pays only pennies per thousand views. Sponsorship fees scale with total reach while the fund remains tied to raw view counts. The high ranking of 86 out of 1349 means this creator commands a notable premium. Brands pay for the authority and influence associated with such a top position. A buyer can expect to pay near the top of the quoted range because the profile is established enough to decline low-value offers. The cost per view sits around $0.05 to $0.10. This figure helps a brand determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The core content thrives in the 15 to 30 second range, where most posts land. You should favor this middle ground over sub-15 second clips because longer videos earn a much higher engagement rate of 8.71% compared to just 5.47%. Choosing the longer format provides a jump of roughly 60% more engagement per view. Original audio appears in about one third of the feed, meaning this account often sacrifices potential reach from trending tracks for a specific brand identity. Captions stay descriptive at an average of 124 characters to provide context without being brief. Since duet and stitch are disabled on every post, the content remains a closed loop that does not invite others to remix the footage. The standout video lasted only 10 seconds but pulled 56.7 million views, roughly 20.6 times the normal reach of this creator. It earned over three million likes against a small amount of comments, showing a lopsided ratio of 238 likes for every one comment. This specific clip won through quick taps and passive watching rather than starting a conversation in the replies. Average views sit at 2.8 million per post with nearly 29 million followers, marking this as a large established account. The goal here is not to find a breakout path but to maintain high volume for a huge existing audience. Every piece of content starts from an already large floor regardless of the specific edits made.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors 15 to 30 second videos as they make up the majority of content. These are not the best performing because videos over 1 minute achieve higher engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post well above the median frequency with high-volume output that is consistent enough for reliable planning. They produce over seven videos weekly compared to the field average of less than two. This pace has been established for nearly a year, making it a durable habit despite the erratic gaps between specific posts. The account ranks near the top of the field in followers and average views, confirming they are an established powerhouse. You can expect a steady drumbeat of content rather than sporadic drops. New videos land most frequently on Thursday and Friday with a peak upload time at 22:00 UTC. Wednesday is the quietest day for new posts. Marketers can reliably time tie-ins around these high-frequency windows to capture consistent attention.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 26.2 over the median follower count. This position confirms broadcast-scale reach for any campaign. Localized data shows the audience sits entirely in the United States market at 100 percent. A brand can target American consumers effectively but must source other creators to reach audiences in other countries. The like response exceeds the median by more than two percentage points. This higher engagement rate means a sponsored message earns stronger visual interaction from viewers compared to average accounts. Total plays across the catalog amount to 17.5 billion. A brand tag placed on this profile sits alongside content that has already been viewed billions of times rather than starting fresh. The high like response and top-of-field rank mean this audience fits the entertainment category because it provides high engagement at a large scale.