Alexis Omman

This account ranks 83 out of 1349 creators and holds a follower count that is 26.5 times the median size of 1.1M. This puts the creator in the category of a giant. With a growth rate of 371.3K followers every month over an existence of 6.5 years, the trajectory of the account is fast. The catalogue has accumulated 9.0B total plays and 1.0B total likes to establish its large scale. A total of 9.0M shares indicates a high level of word of mouth spread across the platform. The 53.2M total saves suggest that the content provides deep rewatch value and is being kept by users for future reference. The average view count of 13.5M per video is well in line with what an account of this size should expect. Furthermore, the 11.65% like rate more than doubles the median of 4.93%, confirming that the audience is highly engaged with the content produced. The rest of this report breaks down specific engagement trends and content performance metrics.

This audience approves content at more than double the platform median rate. This high approval level ranks 151 out of 1349 creators. The behavior data shows a clear hierarchy of intent. Saves represent the most frequent action with a 0.594% rate and 80.3K total count. Shares follow at 0.101% with 13.6K total counts. Commenting rates sit at 0.089% for 12.1K interactions, while downloads are the rarest action at 0.019% for 2.6K instances. This audience over-indexes on saves and shares compared to discussion or downloads. Brands should treat this content as a high-value reference point that viewers want to keep and share with others rather than just talk about in real time. Reach is inconsistent across the 285 videos. Only 10.9% of posts hit the 2x average mark, while only two videos reached the 5x threshold. A consistency coefficient of 0.96 indicates highly erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because of their large follower base. A profile with 29.1M followers can command a brand fee between $60,000 and $120,000 per post. Creator Fund payouts are negligible by comparison since they pay only pennies per thousand views regardless of how many fans follow the account. The high rank of 83 out of 1349 means this creator commands a premium for their influence. They can decline lower offers because their status provides security that smaller accounts lack. A high like rate of 11.65 percent further justifies these top-tier fees. Because they are a top-ranked name, the quoted range serves as a starting point rather than a ceiling for negotiation. A cost per view check helps determine if a brand is paying for reach or for the persona. Dividing the $120,000 high end of the band by 13.5M average views results in roughly $0.0089 per view. A quote much higher than this suggests the buyer is paying for the name rather than just the impressions. These are modelled estimates from public metrics, not disclosed earnings.

The feed centers on videos between 30 and 60 seconds. Longer content in the one to three minute range earns a 13.12% engagement rate compared to just 10.43% for the 15 to 30 second clips. Choose longer formats over short ones to capture that extra portion of engagement. Making these videos longer than thirty seconds is the primary way to maximize interaction per view. Original audio appears on nearly every post in this feed. This choice prioritizes a consistent brand identity over the reach gained from trending sounds. Captions average 97 characters, providing enough text to frame the content without becoming distracting. Both duet and stitch settings are disabled, which keeps the focus entirely on the creator's original footage. The top video lasted 57 seconds and earned 80.6 million views, outperforming the average reach by a factor of six. It gathered 4.9 million likes against only 27.3k comments to show a heavy tilt toward quick taps over discussion. This clip succeeded as a piece of passive entertainment rather than a prompt for community debate. Average views near 13.5 million mark this as an established powerhouse with large reach. Strategies here should focus on maintaining the existing scale rather than seeking growth. The high baseline means every post reaches a wide audience regardless of specific small tweaks to caption length or sound choice.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds with 213 total posts. Longer videos of 1 to 3 minutes perform better for engagement than those between 15 to 30 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because she maintains a steady posting volume that aligns with the field median while holding an elite follower rank. Her output of nearly two videos per week has remained stable for over three years, establishing a durable and proven habit. Although her high consistency score indicates some variation in timing between posts, the long duration of this pace makes it a reliable foundation for planning. You can expect a dependable drumbeat of content rather than sporadic drops. New content most often lands on Tuesday or Thursday, with Saturday being the quietest day. The busiest upload hour occurs at 04:00 UTC. Marketers should aim to time campaign tie-ins around these specific mid-week windows for optimal placement.

Audience & Reach

This account holds a top-of-field rank with a follower count over twenty times the median creator. Such a position means a single campaign can reach an audience of broadcast-scale proportions. Mexico represents the primary geographic stronghold for this content. Brands can effectively target the Mexican market but should not expect to reach viewers in the United States or Colombia through this specific profile. The like rate sits more than double the industry median. This high engagement suggests that a sponsored message will land with much higher impact per view than standard benchmarks. A legacy of billions of total plays exists across the back catalogue. This depth means a brand tag sits alongside content that has been consumed by billions of people over time rather than starting from zero. The audience fits the beauty and lifestyle category. The high like response combined with the top-of-field follower rank indicates a high concentration of engaged viewers within a large population.