28.0M
Followers
1
Following
1100.0M
Total Hearts
1.2K
Videos
925.9K
Avg Hearts/Video
10.55%
Engagement Rate
7.0y
Account Age
332.5K
Followers/Month
13.1M
Hearts/Month
14.1
Videos/Month
Account Overview
What This Report Covers
Sitting at rank 91 out of 1349 tracked creators, this account is a giant that holds 28.0M followers, which is 25.5 times the median follower count of 1.1M. The growth trajectory is fast with 332.5K new followers added every month over its 7.0 year lifespan. While the average views of 1.6M are in line with what an account of this size would predict, the 9.92% like rate more than doubles the median of 4.93%. This high engagement rate suggests a very active and responsive audience relative to the total follower base. The rest of the report breaks down specific content performance and audience demographics.
Account Classification
| Account Size | Mega (10M+) |
| Account Age | 2019-02-16 |
| Verification | No |
| Language | EN |
| Follower Ratio | 28.0M:1 |
Data Summary
| Videos Analyzed | 35 |
| Avg Plays per Video | 1,638,297 |
| Avg Likes per Video | 162,478 |
| Engagement Rate | 10.55% |
Engagement Analysis
Based on 35 videos
This audience approves of content at more than double the platform median rate. This high approval signals strong initial interest in the creator's persona. Shares and saves represent the strongest forms of engagement for this account. The share rate of 0.551% slightly edges out the save rate of 0.511%. These actions indicate that fans view the content as worth circulating or keeping for later reference. Commenting is much less common at a rate of 0.082%. Despite having 1.3K comments, 9.0K shares, and 8.4K saves per video, the low comment percentage shows a lack of active community discussion. Brands should focus on content that drives external advocacy rather than expected back-and-forth conversation. Reach is erratic for this creator. Only 4 videos out of 35 hit the 2x average mark while none reached the 5x threshold. A consistency coefficient of 1.08 confirms that reach fluctuates well from one post to the next. This is an active audience.
1.6M
Avg Plays/Video
162.5K
Avg Likes/Video
1.3K
Avg Comments/Video
9.0K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
3.0M
Median Plays
279.4K
Median Likes
4.1M
75th Percentile
7.3M
Top Video
6.17
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
57,340,400
Total Plays
5,686,734
Total Likes
46,825
Total Comments
315,857
Total Shares
292,956
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
9.92%
Likes / Views
0.08%
Comments / Views
0.55%
Shares / Views
0.51%
Saves / Views
Likes at 9.92% stand out compared to the other actions. This indicates that viewers are much more likely to like the content than they are to comment, share, or save it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
11.40%
2x Avg (4 of 35)
0%
5x Avg (0 of 35)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
C
CV: 1.08
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships provide the primary revenue stream for this creator because of their large reach. Based on 28.0M followers, they command a high-end sponsorship bracket. This premium exists because brand deals scale with total follower counts while the Creator Fund pays mere pennies per thousand views. High engagement rates suggest they occupy the top end of their potential pay range. A rank of 91 out of 1349 means this creator is a top-tier name who commands a notable premium. They can decline lower offers to maintain brand equity rather than accepting every offer as a value buy. A cost per view check of roughly $0.15 for the average 1.6M views helps buyers determine if a quote pays for actual reach or just the fame of the account. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 1.6M views/video
$462 – $924
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 28.0M followers (Mega (10M+))
$140,000 – $336,000
Industry rate for mega (10m+) creators
Content Strategy Analysis
Based on 35 videos
Short clips drive this account with 60% of posts staying under 15 seconds. Focus on these short durations to mirror the highest engagement rates seen in the shorter bucket. Lengths over 30 seconds are rare and fail to capture the same attention as the sub-15 second format. This creator chooses original audio for most videos, sacrificing potential reach from trending sounds to maintain a distinct brand identity. Captions stay extremely brief at an average of 4 characters to keep focus on the visual content. Open settings for both duets and stitches invite other creators to interact with every post. The top video lasted only 6 seconds and reached 4.5 times the normal view count. It earned a high like-to-comment ratio, meaning it functioned as a passive experience rather than a conversation starter. Average views of 1.6 million confirm this is an established account with a large reach regardless of specific creative tweaks.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
18s
Average Duration
The account favors videos under 15 seconds because they make up the majority of recent content. The average video length is 18 seconds.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 35 videos
This creator follows a Grind cadence because they post well above the median frequency with frequent gaps between uploads. They currently produce nearly five times the volume of the average creator to maintain their high follower rank. While the pace is established, the recent twenty-eight day span means this specific rhythm is still relatively fresh. The consistency score suggests some irregularity in the timing of these posts rather than a clockwork schedule. Content typically lands on Monday and Saturday, while Tuesday remains the quietest day for new uploads. Most posts appear around 23:00 UTC. Marketers can expect a frequent stream of content but should plan tie-ins specifically around the high-volume weekend windows to ensure maximum visibility.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 8.8 |
| Avg Gap Between Posts | 20.4h |
| Data Range | 28 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
This account posts 8.8 times a week with the highest volume on Monday and Saturday. The most active hour is 23:00 UTC.
Top Videos
Top 10 by play count
25.5M
Combined Plays (Top 5)
2.9M
Combined Likes (Top 5)
5.1M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @lilnasx's profile page
(No caption)
7.3M
Views
1.1M
Likes
3.9K
Comments
15.8K
Shares
17.2K
Saves
(No caption)
6.9M
Views
141.1K
Likes
4.8K
Comments
4.5K
Shares
9.2K
Saves
(No caption)
4.1M
Views
661.1K
Likes
1.9K
Comments
21.5K
Shares
33.4K
Saves
Or the sandwich song whichever is fine
4.0M
Views
581.9K
Likes
2.9K
Comments
11.5K
Shares
12.0K
Saves
(No caption)
3.2M
Views
394.1K
Likes
1.6K
Comments
14.1K
Shares
21.7K
Saves
3 more top videos for @lilnasx
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The creator holds a top-of-field rank with a follower count over twenty times the median. This positioning allows for broad reach across a wide audience during a single campaign. Location data is not available for this account. A like rate more than double the median indicates that content earns high engagement from viewers. A brand message will land with much higher impact per view compared to average creators. The profile fits the music category because the size and high interaction rates indicate a stable platform for major labels.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 28,000,000
- + Consistent growth at 332.5K followers/month
- + Active posting schedule (8.8 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @lilnasx reveals a mega (10m+) TikTok presence with 28,000,000 followers. The account demonstrates an engagement rate of 10.55%, averaging 1.6M plays per video across 35 analyzed videos. Key strengths include 1100.0M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Want TikTok Data for Your Research?
Search hashtags, look up profiles, and export TikTok data to CSV for analysis.
Start SearchingAbout This Analysis: This analysis is based on a snapshot of @lilnasx's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026