Hannah Stocking

Ranked 82 out of 1349 creators, this account is a giant with 29.2M followers, which is 26.5 times the median follower count of 1.1M. The account shows fast growth by gaining 232.1K followers every month over its 10.5 year lifespan. While average views reach 9.0M per video, the like rate of 4.15% falls below the 4.93% median. The rest of this report examines audience engagement patterns and content consistency.

This audience approves less than the platform average at a 4.15% like rate. Shares are the dominant behavior with 0.372% of views, followed by saves at 0.141%, then comments at 0.013%. These actions represent 33.5K shares and 12.7K saves per video. The high share-to-comment ratio indicates a community that prefers distributing content to others over starting public conversations. Brands should expect high word-of-mouth reach but low direct engagement in the comment sections. Reach is erratic due to a consistency coefficient of 2.2. Only three videos hit the 2x average mark while two reached the 5x threshold. This profile suggests a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator because of their large following. A follower count of 29.2M suggests a high-end sponsorship bracket between $150,000 and $300,000 per campaign. Creator Fund payouts are much lower because they pay pennies per thousand views regardless of total reach. Brands pay for the influence of the audience rather than just the volume of views. Her rank of 82 out of 1349 means she commands a premium price from advertisers. This high ranking allows her to demand top rates and decline smaller offers. A buyer should view the $150,000 to $300,000 range as a starting point for negotiation rather than a fixed cost. The average of 9.0M views per video helps verify this value. A quote near the top of her bracket suggests a brand is paying for her specific name and influence. If a quote falls well below that, it indicates the brand is paying primarily for reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most posts live. You should target this length to match the core performance of the account. The difference between these clips and those under 15 seconds is a reach gap of roughly triple the engagement, making the longer format far more valuable for growth. Original audio covers nearly all content, a choice that sacrifices trending music reach for a consistent brand identity. Short captions average about 41 characters to keep the focus on the visuals. Open duet and stitch settings across almost every post invite other creators to interact with the footage. The standout video lasted 51 seconds and pulled 90.3 million views, which is 10 times the normal reach for this creator. It earned 2 million likes against only 6.3k comments, a ratio of over 300 likes per comment. This lopsided split shows that the clip achieved large passive watching rather than sparking active debate. Average views near 9 million mark this as a high-volume account with an established reach. Your goal here is to replicate these consistent numbers through familiar formats and high production value.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 9 entries. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because her posting frequency meets the field median and she maintains a high follower rank despite any variance in timing. She produces content at a steady pace that allows for consistent planning. Her recent activity covers several months, establishing a durable habit. Although the gap between posts varies well, the volume remains stable enough to rely on as a dependable drumbeat of new content. You can expect her most frequent uploads to land on Saturday and Monday. New content typically appears around 00:00 UTC. Friday is the quietest day for her postings. Marketers should target these specific days to align brand tie-ins with her active output.

Audience & Reach

The audience size sits in the top-of-field rank at a multiple of 26.5 over the median. This high ranking means a single campaign can reach a wide group of viewers across the platform. The like response falls below the median by about 0.78 points. A lower rate suggests that while the view count is high, the specific engagement on individual posts is less intense than average for this creator's reach. This profile fits the Entertainment category because the high follower rank combined with a lower-than-average like rate indicates a broad audience that prioritizes viewing over active interaction.