Guinness World Records
The global authority on record breaking achievements since 1955 🌍 Be Part Of It
28.9M
Followers
769
Following
599.4M
Total Hearts
2.0K
Videos
301.5K
Avg Hearts/Video
lifetime average
5.37%
Engagement Rate
7.5y
Account Age
320.4K
Followers/Month
lifetime average
6.6M
Hearts/Month
lifetime average
22.0
Videos/Month
lifetime average
We also record @guinnessworldrecords's follower count over time. See the @guinnessworldrecords TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Guinness World Records (@guinnessworldrecords) is a verified TikTok account with 28.9M followers and 1,988 videos. That ranks 85 of the 1,349 accounts with a TKMetrics report by followers, 26.3x the median account. Since it was created 7.5 years ago it has averaged 320.4K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2018-12-07 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 38K:1 |
Data Summary
| Videos Analyzed | 290 (14.6% of total) |
| Avg Plays per Video | 1,418,165 |
| Avg Likes per Video | 71,909 |
| Engagement Rate | 5.37% |
Metrics based on 290 most recent videos (14.6% of 2.0K total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.
Engagement Analysis
Based on 287 of 290 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 287 videos we analysed got an average of 1.4M plays and 5.1% of viewers liked them, 1.1x the 4.5% median like rate of the creators we track. Saves (0.19% of views) trail shares (0.27%); comments are 0.03%.
1.4M
Avg Plays/Video
71.9K
Avg Likes/Video
484
Avg Comments/Video
3.8K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 290 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 287 that aren't pinned.
1.6M
Median plays, top 60 videos
90.6K
Median likes, top 60 videos
4.5M
75th percentile plays
301.7M
Top Video
2.63
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 287 videos of the sample that aren't pinned across 2.0K total videos.
2.8B
Est. Total Plays
599.4M
Total Likes (TikTok's count)
962.2K
Est. Total Comments
7.5M
Est. Total Shares
5.5M
Est. Total Saves
Engagement Ratios
@guinnessworldrecords turns 5.1% of views into likes, 0.19% into saves and 0.27% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
5.07%
Likes / Views
0.03%
Comments / Views
0.27%
Shares / Views
0.19%
Saves / Views
The gap between likes and other metrics suggests a passive audience that reacts quickly without engaging deeply.
Viral Hit Rate
6.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 15% of the creators we track. The 5x figure is the same measure at five times the norm.
6.6%
2x Avg (19 of 287)
3.5%
5x Avg (10 of 287)
Measured against the average of the 287 videos that aren't pinned.
Consistency Score
@guinnessworldrecords's view count swings by a CV of 7.59, steadier than 0% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 7.59
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @guinnessworldrecords as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 28.9M followers
$144,745 – $347,389
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 290 videos
19 of the 287 videos that aren't pinned (6.6%) passed twice the average plays and 10 passed five times it. Plays are uneven from one video to the next (consistency grade D). 30 of 290 videos are under 15 seconds and 13 run a minute or longer, so few of its videos can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
31s
Average Duration
The account favors the 30 to 60 second range with 141 videos.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 30 | 4.03% |
| 15-30s | 106 | 5.41% |
| 30-60s | 141 | 4.73% |
| 1-3min (best) | 13 | 5.64% |
Posting Patterns & Optimal Timing
Based on 290 videos (14.6% sample)
The videos we analysed went up most often on Thursday and Tuesday and most around 17:00 and 19:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 290 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 295 uploads, pinned ones included.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 295 uploads with a date, a wider set than the 290 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The busiest hour is 19:00 UTC while Saturday is the quietest day.
Top Videos
Top 60 by play count from 290 analyzed
205.9M
Combined Plays (Top 5, not pinned)
11.2M
Combined Likes (Top 5)
41.2M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @guinnessworldrecords's profile page
Shortest woman Jyoti Amge 🇮🇳 and tallest woman Rumeysa Gelgi 🇹🇷 just met for the first time! #GWRday
Posted Nov 20, 2024
301.7M
Views
22.7M
Likes
105.9K
Comments
3.5M
Shares
1.4M
Saves
Most takeaway dishes memorised and recited in 30 seconds 🥡 40 by John Fisher (aka Big John) @bigjohnbosh1 on the What's The Record? podcast. New episode out now on Spotify and YouTube 🎙️ Big John is famous for his love of British Chinese takeaways, and his catchphrase "Bosh!"
Posted Jun 01, 2026
3.3M
Views
402.0K
Likes
2.0K
Comments
166.7K
Shares
23.9K
Saves
If you've ever taken part in a mass participation record attempt, from the largest number of finishers in a marathon (59,226 runners at @TCS London Marathon in 2026) to the largest yoga lesson (300,105 participants in Andhra Pradesh, India in 2025) head to GWRstore.com or click the link in our bio t…
Posted May 15, 2026
249.4K
Views
8.4K
Likes
125
Comments
211
Shares
383
Saves
Fastest time to peel and slice a pineapple 🍍⏱️ 11.43 seconds by Dominika Gasparova with Del Monte 🇬🇧 Ten Del Monte employees in Wisbech, UK who were experienced in preparing pineapple went head to head to challenge the previous record of 17.85 seconds. Dominika, who was the fastest in practices had…
78.1M
Views
3.9M
Likes
21.5K
Comments
73.2K
Shares
117.2K
Saves
Thinnest sandwich sliced by hand 🔪🥪 5.12 mm (0.20 in) by Wallace Wong 🇨🇦
39.7M
Views
2.9M
Likes
12.1K
Comments
92.2K
Shares
101.6K
Saves
Most revolutions in a single rope skip: 8 by Kirato Hitaka 🇯🇵
34.7M
Views
2.2M
Likes
5.4K
Comments
54.0K
Shares
81.1K
Saves
Fastest time to crush 50 cans with the elbow 💦💪 22.32 seconds by Muhammad Rashid 🇵🇰 @rashid naseem
27.1M
Views
631.4K
Likes
13.5K
Comments
41.7K
Shares
24.4K
Saves
Most claps in one minute 👏 Musician Eli Bishop used his unique technique to achieve this record title in 2014 with 1020 claps, and inspired several young challengers to try and break his record. In 2016 his record was claimed by Seven Wade Miami, Florida from with 1080 claps. Eli then reclaimed his…
26.3M
Views
1.6M
Likes
17.8K
Comments
85.6K
Shares
85.9K
Saves
53 more top videos for @guinnessworldrecords
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 290 most recent videos (14.6% of 1988 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
- ~ Only 13 of 290 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @guinnessworldrecords
How many followers does @guinnessworldrecords have on TikTok?
@guinnessworldrecords has 28.9M followers on TikTok.
What is @guinnessworldrecords's TikTok engagement rate?
@guinnessworldrecords has an engagement rate of 5.37% based on their recent videos.
How much does @guinnessworldrecords earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @guinnessworldrecords as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $144,745 - $347,389 per post.
How many TikTok videos has @guinnessworldrecords posted?
@guinnessworldrecords has posted 2.0K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @guinnessworldrecords's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 290 analyzed videos (14.6% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @guinnessworldrecords TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/guinnessworldrecords-tiktok-profile-stats/