Guinness World Records

This account ranks 85 out of 1349 tracked creators and holds 28.9M followers, which is 26.3 times the median follower count of 1.1M. This puts it in the category of a giant at the top of the field. It gains 320.4K followers every month, which represents fast growth for an account that has been active for 7.5 years. The total catalogue has accumulated 4.9B plays and 300.0M likes to establish a large historical presence. With 32.9M shares, the content achieves high word of mouth distribution across its lifespan. The 15.3M saves indicate that the content provides lasting value for viewers who want to keep or rewatch specific records. The average view count of 2.5M per video is in line with what an account of this size should expect. The 6.14% like rate exceeds the 4.93% median, proving that the audience is actively engaging with the content more than the typical creator. The rest of this report explores specific engagement trends and audience demographics.

The audience approves of content more than the average viewer because the 6.14% like rate exceeds the 4.93% median. This puts them at rank 563 of 1349. Shares are the most frequent action with a 0.673% rate, followed by saves at 0.313%. Commenting sits at 0.035% while downloads reach 0.003%. These figures represent 16.5K shares, 7.7K saves, 852 comments, and 74 downloads per video. Word-of-mouth spread is the dominant behavior. This audience prioritizes saving content for later use or sharing it with others over active discussion. Brands should focus on shareable milestones rather than trying to spark deep conversations in the comments. Reach is inconsistent across the 290 videos. Only 4.8% of posts achieved double the average reach, while only 7 reached five times the average. A consistency score of 7.59 indicates erratic performance. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account. With 28.9M followers, the creator commands a high-end brand fee of roughly $100,000 to $150,000 per campaign. Creator Fund payouts are negligible by comparison because they scale with views and pay only pennies per thousand impressions. Brand equity provides much more stability than the volatile payout from short video views. A rank of 85 out of 1349 places this account among the top tier of creators on the platform. This high ranking allows them to command a premium price because they can select which brands to partner with. A buyer should view the estimated range as a starting point for negotiation rather than a fixed fee. The higher engagement rate helps justify a position at the top of that bracket. A cost per view check reveals whether a brand is paying for reach or the specific name. At 2.5M average views, a quote near $150,000 suggests a high premium for the established identity. If a quoted price falls below $60_000, the brand is paying mostly for reach rather than the prestige of the account. These are modelled estimates from public metrics, not disclosed earnings.

The most common format here is the 30 to 60 second window. Longer content between one and three minutes actually earns a higher engagement rate of 5.64% compared to the 4.03% seen on clips under 15 seconds. This means longer videos are worth roughly 38% more engagement per view than the shortest clips. Stick to the medium length as your baseline for steady interaction. Original audio dominates nearly every post at a 99.3% share. The account prioritizes a consistent brand identity over the reach of trending tracks. Captions average 287 characters, providing deep context rather than short hooks. Turning off duet and stitch features keeps the focus on the primary footage by blocking outside remixes. The top video lasted 24 seconds and reached 301.7 million views, which is about 122.8 times the normal reach for this account. It pulled in 22.7 million likes against only 105.9k comments. This ratio of over 200 likes per comment shows that people preferred quick taps and passive watching. The clip succeeded through broad appeal rather than sparking a debate. Average views sit at 2.5 million, indicating an established powerhouse with a large reach. Growth is not the primary hurdle here since the audience size is already vast. Each video starts with a high floor of visibility regardless of minor tweaks to length or caption depth. You should focus on maintaining consistent quality for a large base rather than hunting for a breakout.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors the 30 to 60 second range with 141 videos. This preferred length performs worse than the 1 to 3 minute videos which have the highest engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at double the field median with a high volume of content relative to other accounts. They produce over three videos weekly and maintain an average gap between posts that is much shorter than the typical creator. While the account ranks in the top tier for followers and views, the high consistency coefficient indicates their posting rhythm is erratic rather than clockwork. This pattern has been established consistently for nearly two years. New content typically lands on Tuesday and Thursday, with a peak upload hour at 19:00 UTC. Saturday remains the quietest day for new posts. Marketers can expect a steady drumbeat of fresh content to support a campaign. You should time specific brand tie-ins for Tuesdays or Thursdays to align with these primary upload windows.

Audience & Reach

This creator sits at rank 85 with a multiple of 26.3 over the median follower count. This high ranking indicates a broadcast-scale reach where a single campaign can impact a very wide audience. British viewers make up 100% of the reported share for this account. While this provides strong penetration in the United Kingdom, a brand cannot rely on this profile to reach international markets like the United States or France. The like rate exceeds the median by more than one percentage point. This higher engagement indicates that a sponsored message will earn a stronger reaction from viewers compared to the average creator. A total of 4.9 billion plays across the archive means a brand tag sits beside content that has already been watched billions of times, not a fresh start. This history provides context for the scale of the existing footprint rather than just the current reach. The audience fits the entertainment category because the high follower rank and strong like response suggest a broad interest in record-breaking content.