mega

This creator ranks 89 out of 1349 tracked accounts and holds 28.3M followers, which is 25.8 times the median follower count of 1.1M. This ranking establishes the account as a giant in the field. The growth trajectory is fast, with the account adding 372.8K new followers every month over its 6.3 year lifespan. A large catalogue of 38.3B total plays and 3.7B total likes indicates an enormous cumulative reach across the platform. The 218.4M shares suggest a high level of word of mouth distribution, while the 203.1M saves confirm that the content has deep rewatch value for the audience. The average view count of 8.5M per video is well in line with what an account of this size would predict. With a 9.62% like rate compared to the median of 4.93%, the engagement level is much higher than expected for such a large creator. This section precedes a deep dive into specific content performance and audience demographics.

This audience approves of content at nearly double the median rate, ranking 298 out of 1349 creators. The high like rate signals strong immediate satisfaction with the aesthetic or message. Analysis of actions shows a clear preference for advocacy over active conversation. Shares represent the most frequent behavior at 0.57%, followed by saves at 0.53%. These figures, totaling 48.5K shares and 45.1K saves, prove the audience treats content as a recommendation tool or a reference point to revisit. The lower comment rate of 0.071% and download rate of 0.039% show that while people save the content for later, they rarely stop to debate it in the comments. Brands should focus on high-impact visuals that drive word-of-mouth rather than community management. Reach is erratic with a consistency score of 2.55. Only 28 videos hit the 2x average and 14 reached the 5x threshold. This variance suggests the content relies on specific hooks to break through rather than steady growth. This is an active audience that values utility and sharing over passive scrolling.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator due to their large reach. A follower count of 28.3M suggests a high-end sponsorship band of $100,000 to $250,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of total followers. Sponsorship fees scale with the size of the audience while creator fund payments depend entirely on view counts. The rank of 89 among 1349 creators puts this account in a position of extreme leverage. A top-ranked name like this commands a premium and can decline low offers to maintain brand exclusivity. Because they sit well above the median, their high engagement rate justifies a price point at the top of the expected range. A buyer should use the $100,000 minimum as a baseline for negotiation rather than a starting point. The cost per view calculation helps determine if a quote pays for reach or for the name. Dividing the upper sponsorship band by 8.5M average views results in a cost of up to $0.03 per view. This metric allows brands to see if they are paying extra for the influence of a top-ranked creator. These are modelled estimates from public metrics, not disclosed earnings.

Most content sits between 15 and 30 seconds long. This specific window captures the bulk of the audience while maintaining a solid engagement rate. Longer videos over one minute earn a higher engagement percentage than these shorter clips by about 1.6 points. Choose the 15 to 30 second format as your standard to maintain steady volume, but recognize that longerer content provides a slightly better engagement lift per view. Original audio appears on 92.2% of all posts. This high share means the account sacrifices potential reach from trending sounds to build a distinct brand identity. Captions are nearly nonexistent with an average of only 4 characters. These tiny snippets focus on keywords like Kazakhstan and Mangystau rather than full sentences. Turning off both duet and stitch options keeps the content loop closed, forcing viewers to engage with the primary video alone. The top post lasted 16 seconds and reached 210.9 million views. This performance was about 24.8 times higher than the usual reach for this creator. It gathered over 22 million likes against only 113.2k comments, showing a heavy tilt toward quick taps. The high ratio of 202 likes per comment means the video won through passive watching rather than sparking active debate. Average views sit at 8.5 million per post. This scale identifies an established large audience rather than a small growing niche. New creators should ignore the quest for viral spikes and focus on consistent quality to build a stable floor of viewers. The account already commands millions of views, making the specific choice of caption length or audio type secondary to the core content value.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds because they make up most of the content. This preferred length does not perform as well as the 1 to 3 minute category in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at an extremely high volume compared to the field median. The account produces over twenty videos weekly with very short gaps between uploads. This pace has been established for several months. While the consistency grade is low, the sheer frequency of content provides a large surface area for brand integration. Content typically lands on Monday and Tuesday. The most active hour for new posts is 00:00 UTC. Thursday serves as the quiet day with fewer updates. Marketers can rely on a dependable drumbeat of content to maintain visibility. You can time specific tie-ins around the heavy volume on Mondays or Tuesdays when fresh videos are most likely to appear.

Audience & Reach

The account sits at a top-of-field rank with a follower count over twenty-five times the median creator. This position means a single campaign can reach an audience of broadcast-scale proportions. Geography data shows the audience is concentrated in one primary market. While a brand can reach many people in the United States, it cannot expect to find meaningful engagement in Kazakhstan or Canada. The like response sits nearly double the median rate. A higher interaction rate per viewer means your message will land with more weight than average content. Total plays across the catalog reach tens of billions. This deep history means a brand tag appears alongside content that has already been watched by many people over several years rather than on a fresh start. The audience fits the entertainment category because the high like response and top-of-field rank suggest broad appeal for general interest content.