يحيى الزعبي 🇯🇴

Ranking 81 out of 1349 tracked creators makes this account a giant that holds 29.2M followers, which is 26.6 times the median follower count of 1.1M. The growth trajectory is fast as it gains 488.5K followers every month despite being 5.0 years old. This creator has built a large catalog scale with 11.2B total plays and 380.8M total likes across its lifespan. The 17.2M shares indicate a high level of word of mouth movement while the 20.7M saves highlight content that users find worth keeping or rewatching for future reference. These high save counts compared to the total play count suggest a very deep layer of retention among the active viewers. Average views sit at 8.9M per video, which is in line with what an account of this size would predict. However, the 3.41% like rate falls below the 4.93% median, suggesting that while the reach is high, the immediate engagement rate is lower than typical for similar sized accounts. The rest of this report explores specific content pillars and audience demographics.

The audience approves less than the average viewer because the 3.41% like rate sits below the 4.93% median. This puts the creator at rank 856 of 1349. Saves represent the most frequent action with a 0.186% rate, followed by shares at 0.153%, then downloads at 0.144%. Comments occur at a lower rate of 0.036%. These metrics correspond to 16.5K saves, 13.6K shares, 12.8K downloads, and 3.2K comments per video. The audience over-indexes on retention behaviors like saving and downloading content for later use. They under-index on public conversation in the comment section. A brand should treat this channel as a source for high-intent utility rather than community engagement. Reach is inconsistent across the 302 videos. Only 9.9% of content reached the 2x average mark, while only 6 videos hit the 5x threshold. The consistency coefficient of 2.92 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account due to the large follower base. A creator with 29.2M followers can command a high-end sponsorship bracket of $150,000 to $250,000 per campaign. This income far outpaces Creator Fund payouts because those payments scale only with views and pay mere pennies per thousand impressions. Brands pay for the reach and influence inherent in a large following rather than just the raw view count. The rank of 81 out of 1349 indicates a top-tier profile that commands a notable premium. A creator at this level has the leverage to decline low-paying briefs or demand higher rates based on their prestige. The cost per view for an average video of 8.9M views sits between $17 and $28 per thousand impressions within that sponsorship range. This metric helps buyers determine if a quote is paying for actual reach or for the creator's established name. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed relies on clips between 15 and 30 seconds. This specific bracket captures the highest volume of content while maintaining a consistent presence. Videos over three minutes earn engagement rates nearly double those under 15 seconds, so prioritize longer storytelling if you want to spark active participation. Short snippets might grab views, but the middle ground is where this account finds its steady rhythm. Nearly all posts use original audio instead of trending tracks. This choice sacrifices potential reach from viral sounds to build a unique brand identity. Captions remain extremely brief at an average of 9 characters, ensuring the visual remains the primary focus. Closing off both duet and stitch features keeps the experience contained within this specific profile rather than inviting others to remix it. One standout video reached 319.5 million views, outperforming typical reach by a factor of 36. This 17-second clip earned over 10 million likes against under 200k comments. Such a high ratio of 54 likes per comment shows the content favored quick taps and passive watching over deep discussion. It proves that fast consumption can still yield large scale. Average views reach nearly 9 million, meaning this account already operates at a large scale. Growth is less about finding a new audience and more about maintaining a high floor for every upload. Advice on specific tactics applies to refining the aesthetic rather than chasing initial growth. The sheer size of the following means even modest engagement leads to large numbers.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds since they are the most frequent length. This is not the best performing category because videos over 180 seconds have the highest engagement at 4.71%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at more than double the field median with a high volume of content. They maintain an average of nearly four videos per week and have held this pace for over a year and a half. Although their consistency grade is low due to irregular intervals between posts, the frequency rank remains high in the top third of the field. Their large follower base and high average views confirm they are a major player who produces content at a steady volume compared to typical accounts. New videos typically land on Tuesday and Thursday, with the most frequent activity occurring around 14:00 UTC. Sunday is the quietest day for new uploads. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can time brand tie-ins effectively by targeting the Tuesday and Thursday windows when fresh material appears most often.

Audience & Reach

The account holds a top-of-field rank with a multiple of over twenty times the median size. This high ranking indicates that a single campaign can reach a broad audience across the platform. United States viewers make up the majority of the share, while the United Arab Emirates and Great Britain comprise the remaining split. A brand can effectively target the American market but should not expect to reach the audiences in the UAE or UK through this specific creator. The like response sits below the median by more than one percentage point. This lower engagement rate suggests that while views are high, a sponsored message may find less active interaction from viewers. Total plays across the catalog exceed eleven billion. A brand tag placed here sits alongside content that has already been seen by billions of people rather than starting fresh with new material. This audience fits the entertainment category because the high follower rank and low like rate suggest broad reach without deep engagement.