29.0M
Followers
110
Following
568.2M
Total Hearts
530
Videos
1.1M
Avg Hearts/Video
lifetime average
4.66%
Engagement Rate
6.4y
Account Age
379.5K
Followers/Month
lifetime average
7.4M
Hearts/Month
lifetime average
6.9
Videos/Month
lifetime average
We also record @thezachchoi's follower count over time. See the @thezachchoi TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Zach Choi (@thezachchoi) is a food & cooking TikTok account with 29.0M followers and 530 videos. That ranks 84 of the 1,349 accounts with a TKMetrics report by followers, 26.4x the median account. Since it was created 6.4 years ago it has averaged 379.5K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2020-02-05 |
| Verification | No |
| Profile language (app setting) | EN |
| Follower Ratio | 264K:1 |
Data Summary
| Videos Analyzed | 267 (50.4% of total) |
| Avg Plays per Video | 23,221,866 |
| Avg Likes per Video | 1,034,854 |
| Engagement Rate | 4.66% |
Metrics based on 267 most recent videos (50.4% of 530 total).
Engagement Analysis
Based on 267 videos (50.4% sample)
Across the 267 videos we analysed (Jun 29, 2023 to Jun 2, 2026), the average video got 23.2M plays and 4.5% of viewers liked it, 1.0x the 4.5% median like rate of the creators we track. Saves (0.49% of views) outnumber shares (0.19%); comments are 0.01%.
23.2M
Avg Plays/Video
1.0M
Avg Likes/Video
2.6K
Avg Comments/Video
43.9K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 267 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 267.
46.6M
Median plays, top 60 videos
2.0M
Median likes, top 60 videos
81.1M
75th percentile plays
569.8M
Top Video
37.3
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 267-video sample across 530 total videos.
12.3B
Est. Total Plays
568.2M
Total Likes (TikTok's count)
1.4M
Est. Total Comments
23.3M
Est. Total Shares
60.8M
Est. Total Saves
Engagement Ratios
@thezachchoi turns 4.5% of views into likes, 0.49% into saves and 0.19% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
4.46%
Likes / Views
0.01%
Comments / Views
0.19%
Shares / Views
0.49%
Saves / Views
Viral Hit Rate
11.2% of this account's videos beat its own average views by 2x, a breakout rate higher than 57% of the creators we track. The 5x figure is the same measure at five times the norm.
11.2%
2x Avg (30 of 267)
1.9%
5x Avg (5 of 267)
Consistency Score
@thezachchoi's view count swings by a CV of 2.31, steadier than 45% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.31
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 23.2M views/video, and about 8.3 videos a month (its posting rate in this sample)
$9,154 – $22,885
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (32 of 267 analysed videos, with 12% of their views)
Sponsorship Value (Est. Per Post)
Based on 29.0M followers
$144,944 – $347,866
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 267 videos
30 of the 267 videos (11.2%) passed twice the average plays and 5 passed five times it. Plays are uneven from one video to the next (consistency grade D). 16 of 267 videos are under 15 seconds and 32 run a minute or longer.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
31s
Average Duration
The account favors videos between 15 and 30 seconds with 132 total uploads.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 4.66% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits below every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 16 | 4.67% |
| 15-30s | 132 | 5.35% |
| 30-60s | 87 | 6.06% |
| 1-3min (best) | 32 | 6.86% |
Posting Patterns & Optimal Timing
Based on 267 videos (50.4% sample)
The account posts 1.9 videos a week, most often on Thursday and Tuesday and most around 22:00 and 23:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 1.9 |
| Avg Gap Between Posts | 87.0h |
| Data Range | Jun 29, 2023 to Jun 2, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 296 uploads with a date, a wider set than the 267 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most frequently on Thursday and Tuesday with a peak at 22:00 UTC.
Top Videos
Top 60 by play count from 267 analyzed
1.6B
Combined Plays (Top 5)
57.9M
Combined Likes (Top 5)
315.1M
Avg Plays per Top Video
#tiktokfood #asmr
569.8M
Views
18.0M
Likes
45.3K
Comments
1.2M
Shares
3.0M
Saves
#tiktokfood #asmr
558.4M
Views
25.0M
Likes
71.6K
Comments
1.8M
Shares
3.9M
Saves
#tiktokfood #asmr
160.6M
Views
4.4M
Likes
14.8K
Comments
288.2K
Shares
511.0K
Saves
#tiktokfood #asmr
152.6M
Views
7.7M
Likes
16.7K
Comments
373.6K
Shares
1.0M
Saves
55 more top videos for @thezachchoi
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 267 most recent videos (50.4% of 530 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Fans save videos (0.49% of views) 2.6x as often as they share them
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @thezachchoi
How many followers does @thezachchoi have on TikTok?
@thezachchoi has 29.0M followers on TikTok.
What is @thezachchoi's TikTok engagement rate?
@thezachchoi has an engagement rate of 4.66% based on their recent videos.
How much does @thezachchoi earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @thezachchoi's estimated Creator Rewards earnings are $9,154 - $22,885 per month (only videos over 1 minute earn), with estimated sponsorship value of $144,944 - $347,866 per post.
How many TikTok videos has @thezachchoi posted?
@thezachchoi has posted 530 videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @thezachchoi's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 267 analyzed videos (50.4% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @thezachchoi TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/thezachchoi-tiktok-profile-stats/