Zach Choi

This creator ranks 84 out of 1349 tracked accounts and holds 29.0M followers, which is 26.4 times the median follower count of 1.1M. This profile sits as a giant at the top of the field. The account earns 379.5K new followers every month. For an account that has existed for 6.4 years, this growth rate is fast. The catalog has built up a large footprint with 12.3B total plays and 548.5M total likes across its history. High share totals of 23.3M indicate that the content travels widely through word of mouth to new viewers. The 60.8M total saves suggest the content has high rewatch value and serves as a lasting resource for the audience. Average views sit at 23.2M per video, which is in line with what an account of this size would predict. However, the 4.46% like rate falls below the 4.93% median, suggesting lower immediate engagement relative to the total view count. The rest of this report breaks down these specific metrics across different content categories.

This audience approves less than the platform average as evidenced by a 4.46% like rate against the 4.93% median. This ranks the creator 725 of 1349 in peer comparison. High save rates of 0.494% compared to shares at 0.189% and comments at 0.011% indicate a primary intent to keep content for future reference. The 114.6K saves, 43.9K shares, 2.6K comments, and 1.4K downloads confirm that viewers prioritize personal utility over public conversation. This audience treats the content as a resource rather than a social hub. Brands should focus on educational or utility-based messaging because the high save rate shows people want to return to these specific posts. The low comment rate suggests they consume the content privately. The reach is inconsistent across the 267 videos. Only 11.2% of content reached the 2x average threshold with 30 videos hitting that mark. Just 5 videos achieved 5x growth. A consistency score of 2.31 indicates erratic reach patterns for potential partners. This is an active audience that treats content as a personal reference tool.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the bulk of income for this creator because their large reach allows for premium brand placements. A follower base of 29.0M suggests a sponsorship range between $150,000 and $300,000 per campaign. Creator Fund payouts are far less lucrative because they pay only pennies per thousand views. Brand deals scale with the size of the audience while creator funds rely on volume that rarely matches the impact of direct marketing. The rank of 84 out of 1349 places this creator in a tier where they command a high premium for their influence. They can decline low-value briefs to maintain brand integrity rather than accepting every offer. A buyer should view the $150,000 to $300,000 range as a starting point for negotiations due to this status. The cost per view sits between $0.006 and $0.012 based on the average of 23.2M views. This metric helps a buyer determine if a quote pays for actual reach or simply for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds form the core of this content strategy. Longer clips over one minute earn a 6.86% engagement rate while those under 15 seconds only hit 4.67%. This gap means longerer content performs roughly 1.5 times better than very short clips. Focus on the middle duration to capture the highest engagement from the audience. Almost every post uses original audio instead of trending tracks. This choice prioritizes a unique brand identity over the easy reach provided by popular sounds. Captions stay extremely brief at an average of 23 characters. Short copy ensures the visual action remains the primary focus. Turning off both duet and stitch options keeps the content loop closed to outside creators. The standout video lasted 19 seconds and pulled 569.8 million views, roughly 24.5 times the normal reach for this account. It gathered 18.0 million likes against only 45.3k comments. This lopsided ratio shows that the clip won through quick taps rather than active debate. Rapid consumption drove the large scale of the peak performance. Average views per video reach 23.2 million, making this a high-volume account with a large established base. The goal is to maintain this consistency rather than seeking out small growth gains. Every post already reaches millions of people regardless of specific creative tweaks. Strategy here focuses on maintaining the polished standard that supports such large numbers.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 132 total uploads. This preferred length does not perform as well as the 1 to 3 minute category in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they exceed the median posting frequency with a steady volume of content. They consistently produce nearly two videos every week to maintain their high follower rank and view counts. This pace has been established for nearly three years, making it a durable habit rather than a recent trend. While the gap between posts is shorter than the average, the high consistency variance indicates they often post in bursts rather than on a clockwork schedule. Marketers can rely on a frequent drumbeat of content to support a campaign. New uploads most frequently appear on Tuesday and Thursday, while Monday serves as the quiet day. The busiest upload window occurs at 22:00 UTC. You can time your tie-ins around these specific days for maximum impact.

Audience & Reach

This creator holds a top-of-field rank with a follower count over twenty times the median. This high ranking means a single campaign reaches a broad audience for a brand seeking widespread visibility. The like response sits below the median by nearly half a percentage point. Such a lower rate suggests the content reaches many people but may have less engagement per viewer than average. The US dominates the region data with a ninety-eight percent share of sampled videos. A brand can effectively reach American consumers through this account, but they cannot count on Australians or Koreans to fulfill a global brief. This specific split means regional coverage is concentrated in one territory. Total plays across the back catalogue exceed twelve billion. A brand tag appearing alongside such content sits next to a history of views that already reached billions of people rather than starting fresh. The audience fits the Food and Beverage category because the high follower rank and consistent like response suggest a stable reach for culinary products.