23.4M
Followers
384
Following
556.3M
Total Hearts
4.8K
Videos
116.3K
Avg Hearts/Video
lifetime average
9.34%
Engagement Rate
5.9y
Account Age
332.8K
Followers/Month
lifetime average
7.9M
Hearts/Month
lifetime average
68.2
Videos/Month
lifetime average
We also record @netflixbrasil's follower count over time. See the @netflixbrasil TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Netflix Brasil (@netflixbrasil) is a verified TikTok account with 23.4M followers and 4,785 videos. That ranks 122 of the 1,349 accounts with a TKMetrics report by followers, 21.2x the median account. Since it was created 5.9 years ago it has averaged 332.8K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2020-08-12 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 61K:1 |
Data Summary
| Videos Analyzed | 233 (4.9% of total) |
| Avg Plays per Video | 325,987 |
| Avg Likes per Video | 27,684 |
| Engagement Rate | 9.34% |
Metrics based on 233 most recent videos (4.9% of 4.8K total).
Engagement Analysis
Based on 233 videos (4.9% sample)
Across the 233 videos we analysed (Apr 26, 2026 to Jun 19, 2026), the average video got 326.0K plays and 8.5% of viewers liked it, 1.9x the 4.5% median like rate of the creators we track. Saves (0.67% of views) and shares (0.69%) are about level; comments are 0.16%.
326.0K
Avg Plays/Video
27.7K
Avg Likes/Video
518
Avg Comments/Video
2.2K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 233 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 233.
512.3K
Median plays, top 60 videos
45.2K
Median likes, top 60 videos
847.0K
75th percentile plays
5.5M
Top Video
1.3
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 233-video sample across 4.8K total videos.
1.6B
Est. Total Plays
556.3M
Total Likes (TikTok's count)
2.5M
Est. Total Comments
10.7M
Est. Total Shares
10.5M
Est. Total Saves
Engagement Ratios
@netflixbrasil turns 8.5% of views into likes, 0.67% into saves and 0.69% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
8.49%
Likes / Views
0.16%
Comments / Views
0.69%
Shares / Views
0.67%
Saves / Views
Viral Hit Rate
8.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 34% of the creators we track. The 5x figure is the same measure at five times the norm.
8.6%
2x Avg (20 of 233)
3.9%
5x Avg (9 of 233)
Consistency Score
@netflixbrasil's view count swings by a CV of 2.42, steadier than 41% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.42
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @netflixbrasil as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 23.4M followers
$116,827 – $280,385
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 233 videos
20 of the 233 videos (8.6%) passed twice the average plays and 9 passed five times it. Plays are uneven from one video to the next (consistency grade D). 32 of 233 videos are under 15 seconds and 67 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
49s
Average Duration
The account favors videos between 30 and 60 seconds as they are the most frequent length.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s (best) | 32 | 8.39% |
| 15-30s | 46 | 7.17% |
| 30-60s | 88 | 8.22% |
| 1-3min | 65 | 7.54% |
| 3min+ | 2 | 10.98% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 233 videos (4.9% sample)
The account posts 38.9 videos a week, most often on Thursday and Friday and most around 0:00 and 1:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 38.9 |
| Avg Gap Between Posts | 4.3h |
| Data Range | Apr 26, 2026 to Jun 19, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 300 uploads with a date, a wider set than the 233 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts about 38.9 times a week with the most activity on Thursday and Friday. The busiest hour is 0:00 UTC while Monday is the quietest day.
Top Videos
Top 60 by play count from 233 analyzed
24.9M
Combined Plays (Top 5)
1.5M
Combined Likes (Top 5)
5.0M
Avg Plays per Top Video
Servindo uma nostalgia bem servida com BELLA CIAO, BELLA CIAO, BELLA CIAO, CIAO, CIAO! 🎶🤌 #lacasadepapel #lcdp #bellaciao #netflixseries #tiktokmefezassistir #Netflix
5.5M
Views
717.9K
Likes
3.7K
Comments
41.3K
Shares
40.7K
Saves
The Rookie e os piercings em lugares secretos. 👀 #netflix #therookie #tiktokmefezassistir
5.5M
Views
113.9K
Likes
1.6K
Comments
13.3K
Shares
10.8K
Saves
Silêncio, estou estudando. ✍️ #leo #netflix #tiktokmefezassistir #filmes
5.3M
Views
203.0K
Likes
1.5K
Comments
18.2K
Shares
21.6K
Saves
A gente em outro universo se fossemos um casal de Trolls num date! 👹💖 #trolls #date #animação #tiktokmefezassistir #Netflix
5.1M
Views
295.6K
Likes
2.3K
Comments
66.0K
Shares
19.3K
Saves
E assim nasceu Thelma, O Unicórnio! Quem amou? 👶🦄 #thelmatheunicorn #thelmaounicornio #animação #unicornio #tiktokmefezassistir #netflix
3.4M
Views
170.8K
Likes
536
Comments
5.5K
Shares
15.4K
Saves
55 more top videos for @netflixbrasil
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 233 most recent videos (4.9% of 4785 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 8.5%, 1.9x the 4.5% median like rate of the creators we track
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @netflixbrasil
How many followers does @netflixbrasil have on TikTok?
@netflixbrasil has 23.4M followers on TikTok.
What is @netflixbrasil's TikTok engagement rate?
@netflixbrasil has an engagement rate of 9.34% based on their recent videos.
How much does @netflixbrasil earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @netflixbrasil as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $116,827 - $280,385 per post.
How many TikTok videos has @netflixbrasil posted?
@netflixbrasil has posted 4.8K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @netflixbrasil's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 233 analyzed videos (4.9% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @netflixbrasil TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/netflixbrasil-tiktok-profile-stats/