Netflix Brasil

This account ranks 122 out of 1349 tracked creators and holds a follower count of 23.4M which is 21.2 times the median size of 1.1M. This makes it a giant at the top of the field. The growth trajectory of 332.8K new followers every month over its 5.9 year lifespan indicates fast growth for an account of this age. Its total catalogue has accumulated 1.6B plays and 132.5M likes to build a deep historical presence. The 10.7M shares indicate that the content has high word of mouth spread while 10.5M saves confirm there is substantial rewatch value for the audience. This reach verdict shows that the average of 326.0K views per video is in line with what an account of this size would predict. The like rate of 8.49% exceeds the median of 4.93% which indicates a high level of active engagement from the viewers. The rest of this report breaks down specific content performance and audience demographics.

This audience approves of content at a much higher rate than the median. The 8.49% like rate ranks 379 out of 1349 creators. This indicates strong initial sentiment for the brand's output. The engagement mix reveals how viewers interact after watching. Shares are the most frequent action at 0.689%. Saves follow closely at 0.674%. These figures represent high levels of advocacy and intent to return to the content as a reference. Comments occur at 0.159% while downloads sit at 0.131%. The raw counts show 518 comments, 2.2K shares, 2.2K saves, and 426 downloads. Because sharing and saving outpace commenting by nearly tenfold, the audience prefers word-of-mouth distribution over public discussion. Brands should treat this as a community that acts on content rather than just talking about it. Reach is inconsistent for this account. Only 8.6% of the 233 videos hit the 2x average mark of 20 views. Only 9 videos reached the 5x threshold. A consistency coefficient of 2.42 indicates erratic reach patterns rather than steady growth. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account. With 23.4M followers, the estimated sponsorship value sits between $100,000 and $250,000 per campaign. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views. Brand deals scale with total reach while the fund relies on view counts to deliver much smaller sums. A rank of 122 out of 1349 places this creator in a tier that commands a premium. High rankings mean the brand is paying for prestige and authority rather than just impressions. This status allows them to decline lower offers that would be acceptable for median accounts. The high engagement rate suggests they sit at the top end of their expected value range. The cost per view calculation helps identify if a quote is based on reach or fame. Dividing the $250,000 ceiling by 326,000 average views results in approximately $0.77 per view. A price much higher than this indicates the buyer is paying for the specific name and influence of the account. These are modelled estimates from public metrics, not disclosed earnings.

The feed centers on mid-length content between 30 and 60 seconds. While shorter clips are common, videos over three minutes earn a much higher engagement rate of 10.98% compared to 7.17% for those under 30 seconds. Choosing the longer format provides a notable boost in interaction per view. You should prioritize content that lasts over three minutes to maximize the connection with your audience. Original audio covers nearly 89% of the posts. This choice prioritizes a consistent brand identity over the rapid reach provided by trending sounds. Captions average 136 characters, providing plenty of context for each clip. Turning off both duet and stitch features keeps the focus entirely on the primary content without inviting others to remix it. The standout video lasted 43 seconds and earned 5.5 million views, which is about 16.9 times the usual reach. It pulled in 717.9K likes against only 3.7K comments. This high ratio of nearly 192 likes per comment shows the clip won over passive viewers who tapped quickly rather than starting a debate. Average views reach into the hundreds of thousands, signaling a large and established presence. Scale here is already large, meaning content must maintain brand consistency for a wide audience. The numbers show that while long-form engagement is higher, the core strategy relies on high-volume reach through consistent production.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds as they are the most frequent length. The longer videos over 180 seconds perform better than the 15 to 30 second videos.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with high frequency. Their output is heavy and consistent across a large follower base to ensure constant visibility. While the gap between posts is short, the erratic consistency grade indicates that their posting bursts are not perfectly rhythmic. This behavior has persisted for several weeks but is too new to be considered a multi-year established habit. New content lands most often on Thursday and Friday with a peak upload hour at 00:00 UTC. Monday serves as the quiet day for new posts. Marketers can plan around a high volume of content but should expect irregular timing between individual drops rather than a clockwork schedule. You can reliably target Thursday and Friday to align a campaign with their most frequent posting windows.

Audience & Reach

This account holds a top-of-field rank with a multiple of 21.2 over the median creator. Such a high ranking means a single campaign will reach a broadcast-scale audience across the platform. Brazil dominates the geographic share at 83 percent of the content. A brand can effectively target this primary market but should not expect to reach viewers in the United States or Argentina through this specific account. The like response is nearly double the median rate of 4.93 percent. This higher engagement ratio means a sponsored message will land with more impact per viewer than the average creator's post. A lifetime footprint of 1.6 billion plays exists across the back catalogue. Because your brand tag sits alongside content already watched billions of times, you are entering an established environment rather than starting fresh. The entertainment category fits this audience because the high like response and top-of-field rank indicate a large, engaged viewership for media content.