Bryce Hall

This creator ranks 124 out of 1349 tracked accounts and holds 23.0M followers, which is 20.9 times the median follower count of 1.1M. This position classifies the account as a giant in the current field. The growth rate of 278.2K followers per month indicates fast growth for an account that has been active for 6.9 years. A total catalogue of 12.8B plays and 1.1B likes shows an enormous established footprint across its entire history. The 26.5M total shares indicate a high level of word of mouth distribution while the 31.8M total saves suggest that the content has deep rewatch value for the audience. The average of 4.2M views per video is in line with what an account of this follower size would predict. The 8.96% like rate clears the 4.93% median, confirming that the engagement from viewers is stronger than typical creator averages. The rest of the report explores specific content themes and audience demographics.

The audience approves of content at a much higher rate than the platform average, placing the creator in the top 25% for like volume. This high approval indicates strong initial interest and positive sentiment toward the brand. Saves represent the most frequent action with a 0.249% rate, followed by shares at 0.207%. Commenting occurs at 0.051% while downloads sit at 0.01%. These figures translate to 10.4K saves, 8.7K shares, 2.1K comments, and 424 downloads per video. The high volume of saves and shares suggests a loyal audience that treats content as a reference point or recommends it to others. Low comment rates compared to saves indicate people prefer private curation over public discussion. Brands should prioritize content with evergreen value since the audience actively archives and spreads the material rather than debating it in the comments. Reach is inconsistent and highly volatile. Only 10.2% of 293 videos achieved double the average reach, while only 3 hit five times the average. A high consistency coefficient of 0.94 confirms that views fluctuate wildly from one post to the next. This erratic pattern makes it difficult to predict which specific posts will achieve scale. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. With 23.0M followers, the expected sponsorship band sits between $150,000 and $300,000 per campaign. Creator Fund payouts are rarely the main driver because they pay only pennies per thousand views. Sponsorship revenue scales with total reach while the Creator Fund remains tied to volatile view counts. A high rank of 124 out of 1349 means this creator commands a premium for their brand. They can often decline low offers and demand top end rates because of their established status. The high like rate suggests they sit at the higher end of the $150,000 to $300,000 range due to strong engagement. Buyers should use the average views of 4.2M to test if a quote is fair. A fee toward the top of the band results in a cost per view of about $0.07. This helps a brand decide if they are paying for large reach or for the specific name and influence. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with more than half of the posts falling under 15 seconds. This specific bucket earns an engagement rate of 8.22% compared to just 2.1% for videos over three minutes. You should prioritize the sub-15 second format because it performs nearly four times better than the long-form content. Original audio appears in over 80% of the uploads. This choice favors a consistent brand identity over the reach boost provided by trending tracks. Captions stay very brief at an average of 30 characters to keep the focus on the visual. Disabling both duet and stitch features keeps the content restricted to the original creator rather than opening it up for others to remix. The top post lasted 33 seconds and reached 30.1 million views, which is about 7.2 times the normal reach seen here. It earned 3.2 million likes against only 654 comments. This lopsided ratio of nearly 5,000 likes per comment shows that the clip achieved success through passive watching rather than sparking a conversation. Average views sit at 4.2 million, marking this as an established account with a large following. Your strategy should focus on maintaining high engagement within this large base rather than seeking small-scale growth. The scale of the audience means every post already reaches millions regardless of minor tweaks to the caption or sound.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter content with over half of the videos lasting under 30 seconds. These short videos perform better than longer content because they achieve an 8.22% engagement rate compared to 2.1% for videos over 3 minutes.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind cadence because they post above the median frequency with a consistent output over several years. This establishes a reliable pattern for any upcoming campaign. Although the consistency grade is high, the high variance in gap timing suggests they often release content in bursts rather than on a clockwork schedule. They have maintained this pace for well over two years to build a stable presence. You can expect new content most frequently on Monday and Friday. The busiest upload hour occurs at 01:00 UTC. Content is less likely to appear on Sunday. Marketers can plan around a dependable drumbeat of posts rather than sporadic drops. Aligning a tie-in with the Monday or Friday windows provides the best chance for fresh content to land during your campaign period.

Audience & Reach

Ranked 124 of 1349, this account sits at a 20.9x multiple above the median creator. This position confirms broadcast-scale reach for any single campaign. A higher than average like rate of nearly nine percent beats the median by four points. Such engagement indicates that a brand message will earn more interactions per viewer than typical accounts. The audience is concentrated in the United States with a ninety percent share of content views. Brands can reliably target US consumers but should not expect to reach Mexican or Argentinian audiences through this specific profile. A global strategy would require different creators to capture those missing regions. Total plays across the archive reach 12.8 billion. This depth means a brand tag sits alongside content that has already been viewed billions of times rather than appearing on a fresh channel. The high like response and broadcast-scale size make this profile fit for the entertainment industry.