Brut.

This creator ranks 126 out of 1349 tracked accounts and holds 22.9M followers, which is 20.8 times the median follower count for a creator on this platform. This makes them a giant at the top of the field. They gain about 264.2K followers every month, marking their growth as fast for an account that has been active for 7.2 years. The catalogue has accumulated 49.2B total plays and 1.8B total likes across its entire lifespan. A total of 1.1B shares indicates a high level of word of mouth distribution while the 188.3M total saves suggest deep rewatch value for the content. The average view count of 3.0M per video is in line with what an account of this size would predict. However, the 3.64% like rate falls below the median of 4.93% for accounts on the platform. This gap suggests that while the reach is broad, the immediate engagement density is lower than typical for similar scales. The rest of this report covers deeper performance metrics and audience engagement trends.

This audience approves less than the typical viewer because the like rate of 3.64% sits below the 4.93% median. The ranking of 834 out of 1349 confirms this lower level of passive approval. The engagement mix reveals a community that prefers sharing over conversation. Shares at 2.305% are the most common action, followed by saves at 0.383%, downloads at 0.155%, and comments at 0.074%. These figures translate to 69.5K shares, 11.5K saves, 4.7K downloads, and 2.2K comments per video. High share rates indicate strong word-of-mouth advocacy while low comment counts suggest a lack of active discussion. The disparity between shares and comments means the audience acts as messengers rather than participants. Brands should focus on content that is easy to pass along rather than content that invites dialogue. Reach is inconsistent across the 293 videos. Only 9 videos hit the 2x average while 4 reached the 5x mark. A consistency coefficient of 8.0 indicates erratic reach patterns. This volatility suggests that success depends on specific hits rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary source of income for this creator because their large reach commands high-value brand deals. A follower count of 22.9M suggests an estimated sponsorship range between $100,000 and $300,000 per campaign. Creator Fund payouts are negligible by comparison since those payments scale with views and pay only pennies per thousand. Brand deals scale with the total audience size to offer much higher returns than programmatic ad revenue. The rank of 126 out of 1349 means this creator sits in the top tier of the platform. They command a premium price because their high standing allows them to be selective with partners. A buyer should view any quoted rate as a starting point for negotiation rather than a fixed cost. The average views of 3.0M result in a cost per view of roughly $0.03 to $0.10. This calculation helps a brand determine if they are paying for actual reach or the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on mid-length content with an average of 72 seconds. Clips between 15 and 30 seconds engage at 6.64%, while those over three minutes only hit 3.46%. Choosing the 15 to 30 second window provides nearly double the engagement rate compared to the longest videos. Use this shorter range as your primary target to maximize interaction per view. Original audio powers almost every post on this account. This high percentage shows a preference for a distinct brand identity over the easy reach of trending sounds. Captions stay relatively long at 178 characters, providing ample space for text to support the visuals. Turning off both duet and stitch features keeps the content strictly within the creator's own frame without outside remixing. The standout video lasted 21 seconds and reached 376.4 million views, outperforming the average reach by a factor of 124.8. It earned 9.7 million likes against 248.6k comments to create a balanced ratio of roughly 39 likes per comment. This suggests the clip sparked active discussion rather than just passive scrolling. Average views sit at 3 million, marking this as a large established account. Every post reaches a huge audience regardless of minor tweaks in length or caption style. The goal here is maintaining high consistency for a large base rather than chasing growth from scratch.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors longer content with 90 videos between 60 and 180 seconds. The 15 to 30s length performs better than the 3min+ length in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far above the field median with a high frequency rank. While the consistency grade is low due to erratic gaps between posts, their large follower count and high average views confirm they are an established power player. This pace has only been observed for two weeks, so this high-volume habit is not yet a long-term proven trend. Content typically lands on Sunday and Thursday with a peak upload hour at 00:00 UTC. Saturday remains the quiet day for new posts. Marketers can expect a rapid drumbeat of content rather than sporadic drops. You should time any tie-ins for Sunday or Thursday to align with these primary posting windows.

Audience & Reach

Ranked 126 out of 1349, this account sits at a 20.8x multiple above the median creator. This position indicates broadcast-scale reach for any single campaign. The audience is concentrated in France with over half of the share coming from that region. While a brand can successfully target French consumers here, they cannot count on the United States or Monaco markets to fulfill a global brief from this specific account. The like rate sits below the median by more than one percentage point. This suggests the content reaches many viewers but results in a less frequent engagement action per view. A total of 49.2 billion plays across the history of the channel provides context for any new placement. A brand tag appearing alongside this archive means the sponsorship joins a body of work that has already been viewed billions of times rather than starting from zero. The audience fits the news and media category because the high follower rank combined with a lower like response indicates a broad information-seeking demographic.