Brut.
Histoires sans filtres. 🎥 Plus d'infos sur notre compte Insta @brutofficiel
22.9M
Followers
72
Following
1.0B
Total Hearts
16.3K
Videos
64.1K
Avg Hearts/Video
lifetime average
6.02%
Engagement Rate
7.2y
Account Age
264.2K
Followers/Month
lifetime average
12.1M
Hearts/Month
lifetime average
188.4
Videos/Month
lifetime average
We also record @brutofficiel's follower count over time. See the @brutofficiel TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Brut. (@brutofficiel) is a verified news & politics TikTok account with 22.9M followers and 16,309 videos. That ranks 126 of the 1,349 accounts with a TKMetrics report by followers, 20.8x the median account. Since it was created 7.2 years ago it has averaged 264.2K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2019-04-02 |
| Verification | Yes |
| Profile language (app setting) | FR |
| Follower Ratio | 318K:1 |
Data Summary
| Videos Analyzed | 293 (1.8% of total) |
| Avg Plays per Video | 3,016,552 |
| Avg Likes per Video | 109,715 |
| Engagement Rate | 6.02% |
Metrics based on 293 most recent videos (1.8% of 16.3K total).
Engagement Analysis
Based on 293 videos (1.8% sample)
Across the 293 videos we analysed (Jun 5, 2026 to Jun 19, 2026), the average video got 3.0M plays and 3.6% of viewers liked it, 0.8x the 4.5% median like rate of the creators we track. Saves (0.38% of views) trail shares (2.31%); comments are 0.07%.
3.0M
Avg Plays/Video
109.7K
Avg Likes/Video
2.2K
Avg Comments/Video
69.5K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 293 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 293.
2.4M
Median plays, top 60 videos
159.6K
Median likes, top 60 videos
4.0M
75th percentile plays
376.4M
Top Video
7.94
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 293-video sample across 16.3K total videos.
49.2B
Est. Total Plays
1.0B
Total Likes (TikTok's count)
36.5M
Est. Total Comments
1.1B
Est. Total Shares
188.3M
Est. Total Saves
Projected from the same sample, likes would come to 1.8B, 71% above TikTok's own count, because the sample leans towards this account's bigger videos. The other projected totals are probably high by a similar margin.
Engagement Ratios
@brutofficiel turns 3.6% of views into likes, 0.38% into saves and 2.31% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
3.64%
Likes / Views
0.07%
Comments / Views
2.31%
Shares / Views
0.38%
Saves / Views
Likes are the most frequent action at 3.64% while comments are the least common at 0.074%. This shows that viewers prefer to react quickly rather than start conversations.
Viral Hit Rate
3.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 3% of the creators we track. The 5x figure is the same measure at five times the norm.
3.1%
2x Avg (9 of 293)
1.4%
5x Avg (4 of 293)
Consistency Score
@brutofficiel's view count swings by a CV of 8.00, steadier than 0% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 8.00
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @brutofficiel as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 22.9M followers
$114,341 – $274,419
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 293 videos
9 of the 293 videos (3.1%) passed twice the average plays and 4 passed five times it. Plays are uneven from one video to the next (consistency grade D). 45 of 293 videos are under 15 seconds and 111 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
1m 12s
Average Duration
The account favors longer content with 90 videos between 60 and 180 seconds.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 45 | 6.58% |
| 15-30s (best) | 71 | 6.64% |
| 30-60s | 66 | 6.23% |
| 1-3min | 90 | 5.89% |
| 3min+ | 21 | 3.46% |
Posting Patterns & Optimal Timing
Based on 293 videos (1.8% sample)
The account posts 150.0 videos a week, most often on Sunday and Thursday and most around 0:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 150.0 |
| Avg Gap Between Posts | 1.2h |
| Data Range | Jun 5, 2026 to Jun 19, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 300 uploads with a date, a wider set than the 293 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
This account posts most on Sunday and Thursday with a peak at 0:00 UTC. The volume of 150.0 posts per week is the standout figure.
Top Videos
Top 60 by play count from 293 analyzed
638.0M
Combined Plays (Top 5)
16.7M
Combined Likes (Top 5)
127.6M
Avg Plays per Top Video
« Assassinat de Lyhanna, affaire d’État » : Action des Femen devant le ministère de la Justice.
376.4M
Views
9.7M
Likes
248.6K
Comments
14.2M
Shares
1.6M
Saves
Action des Femen devant le ministère de la Justice.
158.7M
Views
3.4M
Likes
103.2K
Comments
2.5M
Shares
456.7K
Saves
Action des Femen devant le ministère de la Justice. images @Remy Buisine
67.6M
Views
2.1M
Likes
87.2K
Comments
2.0M
Shares
257.2K
Saves
Violents incidents entre algériens et argentins à Times Square. #worldcup2026 #FIFAWORLDCUP #algerie #timessquare #newyork
20.2M
Views
1.1M
Likes
13.0K
Comments
494.2K
Shares
114.2K
Saves
Action des Femen devant le ministre de la Justice. Images @Remy Buisine
15.1M
Views
380.6K
Likes
7.5K
Comments
174.4K
Shares
47.5K
Saves
55 more top videos for @brutofficiel
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Verified account
Watch-outs
- ~ Like rate 3.6%, below the 4.5% median like rate of the creators we track
- ~ Uneven plays from video to video (grade D)
Questions about @brutofficiel
How many followers does @brutofficiel have on TikTok?
@brutofficiel has 22.9M followers on TikTok.
What is @brutofficiel's TikTok engagement rate?
@brutofficiel has an engagement rate of 6.02% based on their recent videos.
How much does @brutofficiel earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @brutofficiel as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $114,341 - $274,419 per post.
How many TikTok videos has @brutofficiel posted?
@brutofficiel has posted 16.3K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @brutofficiel's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 293 analyzed videos (1.8% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @brutofficiel TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/brutofficiel-tiktok-profile-stats/