Ligue 1 McDonald’s

Ranked 123 out of 1349 creators, this account is a giant with 23.0M followers, which is 20.9 times the median size of 1.1M. The growth trajectory of 299.6K new followers every month over its 6.4 year history qualifies as fast. While average views sit at 112.0K per video, the 13.70% like rate is much higher than the 4.93% median, indicating that the content resonates strongly with those who see it. The following report breaks down these engagement metrics and audience demographics in detail.

This audience approves of content at a rate much higher than the median. The 13.70% like rate ranks 83 out of 1349. High engagement levels suggest strong initial interest in the visual output. Saves are the most frequent action with a 0.55% rate and 616 total counts. This indicates high intent to return to the content as a reference. Shares at 0.174% and 194 counts show steady word of mouth. Comments represent the lowest engagement at 0.051% for 58 entries, suggesting a less vocal community. The audience prioritizes personal archiving over public conversation. Brands should focus on high-value utility that justifies saving rather than content designed to spark debate. Reach is inconsistent across the 34 videos. Five videos hit the 2x average while two reached the 5x mark. A coefficient of variation of 1.38 shows erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account due to the large follower base. A creator with 23.0M followers can command a sponsorship fee between $150,000 and $300,000 per post. This high valuation stems from the difference between brand partnerships and Creator Fund payouts. While the Creator Fund pays mere pennies per thousand views, brand deals scale with total reach and audience size to provide substantial returns. The rank of 123 out of 1349 positions this creator as a premium name that commands a price premium. High ranking allows them to decline low-paying briefs while maintaining authority in their space. A high like rate suggests they sit at the top end of the estimated sponsorship band. This status means a buyer must expect to pay for influence rather than just impressions. At 112.0K average views, a quote exceeding $2.70 per view indicates a brand is paying specifically for the creator's name and authority. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the under 15 second range where most clips land. Create content under this mark to capture the engagement of the primary audience, as longer videos see a drop in interest. Original audio dominates the strategy at over 90 percent of posts, choosing brand identity over the reach of trending sounds. Captions average 104 characters to provide specific context for each clip. Half of the content allows for duets and stitches, opening the door for others to remix the footage. The top video lasted 20 seconds and pulled 6.2 times the normal reach for this account. It earned 76.2K likes against only 153 comments, meaning it won through passive viewing rather than sparking a debate. Average views sit at 112K, marking this as a large established presence with steady volume. Success here relies on maintaining high-frequency consistency for an already large following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 22 out of 34 videos falling into this category. The average length is 10 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the median frequency with a high rank in frequency. The volume of content is large compared to the average creator. While the consistency grade is lower due to irregular gaps between posts, the sheer number of uploads provides plenty of opportunities for brand placement. This pace has only been established for one day so it is too new to trust as a settled habit. Content typically lands on Friday and Saturday with a peak upload hour at 21:00 UTC. Sunday remains the quietest day for new posts. Marketers can expect a heavy drumbeat of content, making it easy to find placement slots even if the timing fluctuates slightly.

Audience & Reach

The account holds a top-of-field rank with over twenty times the median follower count. This scale allows a single campaign to reach a broadcast-scale audience. Engagement is strong as the like rate sits well above the median. A higher percentage of viewers interacting with content means a sponsored message earns a more distinct response from the viewer base. This profile fits the sports category because the high engagement and broad reach align with major league fanbases.