Cheryl Porter | Vocal Coach

Ranked 117 out of 1349 creators, this account is a giant with 23.9M followers, which is 21.7 times the median follower count of 1.1M. The growth trajectory is fast as it gains 200.5K new followers every month despite being an established account that is 9.9 years old. A large catalog of 4.4B total plays and 235.7M total likes indicates a deep, long-term presence on the platform. The 7.6M shares reflect high word-of-mouth movement while the 22.7M saves suggest that the content has substantial rewatch value for the audience. While the average of 2.1M views per video is in line with what an account of this size would predict, the 5.37% like rate clears the 4.93% median. This means the engagement quality remains high despite the large scale of the following. The rest of this report breaks down specific content pillars and audience demographic data to help you plan your campaign.

This audience approves of the content at a higher rate than the platform average. The 5.37% like rate places the creator in the top half of performers with a rank of 629 out of 1349. Saves represent the most frequent action taken by viewers as they indicate high intent to return to the content for reference. This is followed by downloads and shares, which both occur at roughly equal rates. Comments are the rarest behavior among this audience. These actions translate to 10.9K saves, 3.7K downloads, 3.6K shares, and 947 comments per video. The high save and download rates compared to low comment counts suggest an audience that treats content as a resource rather than a conversation. Brands should focus on creating evergreen utility rather than community-building prompts. Reach is inconsistent across the 294 videos. Only 10.9% of posts achieved double the average reach, while only 11 videos hit the five times multiplier. A coefficient of variation of 3.29 indicates erratic performance patterns. This audience shows high intent and active engagement.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on 23.9M followers, she commands a brand fee between $150,000 and $300,000 per post. This high ceiling exists because sponsorship pay scales with total follower count. In contrast, the Creator Fund pays only pennies per thousand views, making it an inefficient way to build wealth compared to direct brand partnerships. Her rank of 117 out of 1349 places her among the top performers on the platform. This high standing means she commands a premium and can decline lower offers from brands. Her engagement rate of 5.37 percent also puts her above the median, justifying a position at the higher end of her potential pay range. A cost per view check helps buyers determine if they are paying for reach or for the name. Dividing the $150,000 to $300,000 range by 2.1M average views results in a cost per view between $0.07 and $0.14. This metric helps brands see if a quote is inflated beyond what her actual reach justifies. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 30 and 60 seconds form the core of this feed. Longer clips reaching the one to three minute mark earn a 7.01% engagement rate compared to just 3.04% for clips under 15 seconds. Choosing the longer format provides more than double the engagement per view over the shortest clips. You should prioritize content lasting over thirty seconds to maximize interaction with your audience. Original audio appears on nearly 86% of the posts here. This choice prioritizes a consistent brand identity over the easy reach provided by trending sounds. Captions average 104 characters, providing enough text to establish context without overwhelming the video. Disabling both duet and stitch features keeps the focus entirely on the creator rather than inviting others to remix the content. The standout clip lasted 54 seconds and reached 97.1 million views. This total was about 46.2 times higher than the typical reach for this account. With 4.8 million likes against only 21.4k comments, the ratio of 224 likes per comment shows a preference for passive watching over active discussion. That video succeeded through high-volume reach rather than sparking a community debate. Average views exceed 2 million per post, establishing this as an established large account. Your goal should be to maintain a consistent baseline rather than chasing viral growth from zero. The large scale of the current following means that specific content choices are meant to sustain a huge audience. High volume is already the standard for every video posted here.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds because they make up more than half of the total content. These longer videos perform better than the short clips under 15 seconds which have lower engagement rates.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post well above the field median with frequent intervals to maintain their high follower rank. Their output of nearly five videos weekly far exceeds the typical pace for creators in this category. This consistent volume has been established over more than a year, making it a durable habit you can rely on for campaign planning. While the gap between posts is short, the high consistency score indicates an erratic internal rhythm rather than a clockwork schedule. New content typically lands on Thursday and Friday with a peak upload hour at 06:00 UTC. Sunday remains the quietest day for new posts. Marketers can expect a dependable drumbeat of fresh content to support a partnership. You can time specific tie-ins around the heavy mid-week volume while avoiding the lulls on Sundays.

Audience & Reach

The creator ranks 117 out of 1349 with a multiple of 21.7 over the median follower count. This high ranking indicates broadcast-scale reach for any single campaign. A 5.37% like rate exceeds the 4.93% median by more than half a percentage point. This higher engagement means a brand message earns a stronger response per viewer compared to typical accounts. Data shows 100% of content reaches the United States market. Because the data does not list any other regions, a brand can target this specific territory effectively but must seek other creators for international coverage. The total lifetime footprint across all videos is about 4.4 billion plays. A brand tag placed on an individual post sits alongside a history of content that has been viewed billions of times rather than starting from zero. This audience fits the music education category because the high like rate and broadcast-scale reach align with professional vocal coaching interests.