josi

Ranking 121 out of 1349 creators makes this account a giant that holds over 21 times the median follower count of 1.1M. The presence of 23.6M followers establishes it as a major authority in the current landscape. Growth remains fast with 306.3K new followers added each month over its 6.4 year history. This steady accumulation indicates sustained interest rather than temporary spikes. A catalog of 5.0B total plays and 494.2M total likes establishes a large historical footprint for the brand. The 60.1M shares indicate high word of mouth distribution while 22.8M saves confirm that the content provides lasting value for viewers to return to later. While average views sit at 1.9M per video, the 9.83% like rate more than doubles the 4.93% median, proving the audience is highly engaged with the content produced. The reach exceeds what its follower count alone would predict by creating a high density of interaction. The following sections provide a granular breakdown of these engagement metrics and content performance.

The audience approves of content at double the platform median, ranking 275 out of 1349 creators. This indicates high initial sentiment and positive reception for the creator's aesthetic or messaging. Shares are the dominant behavior with a 1.195% rate followed by saves at 0.454%. Downloads sit at 0.086% while comments reach 0.062%. These figures translate to 22.5K shares, 8.6K saves, 1.6K downloads, and 1.2K comments per video. The audience prioritizes word-of-mouth distribution and personal archiving over active conversation. Brands should treat this as a high-advocacy channel where users act as distributors rather than participants in a dialogue. Reach is inconsistent across the 292 videos. Only 12.7% of content hit the 2x average mark while 9 videos reached the 5x threshold. A consistency coefficient of 1.34 confirms that reach fluctuates well between posts. This suggests a need for high-frequency testing to identify specific hooks that break through the noise. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator due to their large reach. A follower count of 23.6M suggests a brand appeal in the $100,000 to $250,000 range per campaign. These high-value contracts scale with total audience size while Creator Fund payouts only scale with views and pay mere pennies per thousand. A rank of 121 out of 1349 puts this creator in a position of power. They command a premium over the average user because they can select specific briefs rather than accepting any offer. The high like rate of 9.83 percent suggests their audience is highly engaged, justifying a higher spot at the top of the estimated range. A cost-per-view check helps determine if a quote pays for reach or prestige. Dividing the $250,000 peak by 1.9M average views results in roughly $0.13 per view. This metric allows buyers to see if a brand is paying extra for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed as 161 videos land under 15 seconds. Target the 15 to 30 second window to maximize engagement, which performs at a rate of 12.19%. Longer content between one and three minutes sees that engagement drop to 7.58% per view. Choosing shorter formats yields roughly 1.6 times more interaction than longer ones. Original audio appears in 89.0% of the feed, showing a preference for brand identity over trending reach. This choice builds a unique soundscape rather than riding popular waves for views. Captions average just 33 characters to keep the focus on visual content. Closing off both duet and stitch features keeps the experience private to this account alone. The standout video lasted only 7 seconds and reached 17.5 million views, which is 9.3 times the normal reach. It pulled in over 2 million likes against just 2.6k comments. This ratio of 826 likes per comment shows the clip earned passive taps rather than active debate. Quick consumption fueled its success instead of a community conversation. Average views sit at 1.9 million, establishing this as a large established account. Growth strategies here should focus on maintaining high-volume reach rather than seeking smaller niche breakouts. The scale of the audience means consistency in short formats is the primary driver for the numbers seen.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 161 total posts. The 15 to 30s category performs better than longer clips with a 12.19% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post at over triple the field median with high frequency and a durable track record. They currently share content more than five times per week. This steady output has been established for over a year to build a reliable habit. While the high consistency score is tempered by an erratic gap variance, the sheer volume of posts makes them a dependable partner for frequent placements. New content typically lands on Wednesday and Friday. The most active upload hour occurs at 04:00 UTC. Monday serves as the quiet day with fewer uploads. Marketers can plan around this consistent drumbeat to time tie-ins during their heavy mid-week posting blocks.

Audience & Reach

The account holds a top-of-field rank of 121 out of 1349 with a multiple of 21.5 over the median creator. This positioning indicates the reach provides broadcast-scale coverage for any single campaign. Engagement is high because the like rate sits at double the median. A brand message will earn a stronger response from viewers compared to average creators in this space. Most content reaches the Portuguese market which holds a 90% share of sampled videos. While this allows for strong penetration in Portugal, a brand cannot count on the United States or Spain markets for global coverage. These smaller regions would require additional creators to reach those specific audiences. The lifetime footprint of 5 billion plays across the back catalogue provides deep historical depth. A brand tag will appear alongside content that has already been viewed billions of times rather than starting as a fresh entry. This audience fits the beauty and lifestyle category because the high like response and large follower rank indicate a highly engaged, broad-reaching viewership.