Midnight Mood

This account ranks 115 out of 1349 tracked creators and holds 24.0M followers, which is 21.8 times the median follower count of 1.1M. This scale establishes the profile as a giant in the current landscape. The growth trajectory shows an addition of 343.6K followers every month over its 5.8 year lifespan. This consistent monthly gain identifies the growth rate as fast for an account with this much history. A lifetime footprint of 5.3B total plays and 319.1M total likes builds a large foundation of engagement across the entire catalogue. The 74.6M total shares indicate high word of mouth distribution while the 42.2M total saves suggest that content has deep rewatch value for a brand to utilize. The average view count of 1.4M per video aligns with what an account of this size would predict. The 6.00% like rate exceeds the 4.93% median, confirming that the audience is highly engaged with the posts. The rest of this report breaks down specific content performance and audience demographics.

This audience approves content at a higher rate than the average user, ranking 577 out of 1349 for its like rate. Downloads represent the most frequent action with a rate of 1.637%. Shares follow as a secondary behavior at 1.402%. Saves indicate intent to return at 0.794% while comments sit at 0.031%. These figures translate to 22.7K downloads, 19.4K shares, 11.0K saves, and 425 comments across the catalog. Downloads and shares run hot for this audience. The low comment rate shows a lack of community discussion. A brand should prioritize high utility content that users want to save to their devices or share with others rather than focusing on conversation starters. Reach is erratic due to a consistency coefficient of 1.96. Only 10% of the 140 videos hit the 2x average mark, while 7 videos reached the 5x threshold. This indicates and inconsistent reach pattern that makes impression forecasting difficult. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 24.0M followers, they command a high-end brand deal range between $150,000 and $300,000 per campaign. This income dwarfs any earnings from the Creator Fund because that program pays only pennies per thousand views. While the fund scales with raw volume, sponsorship fees scale with the large audience size and influence. Their rank of 115 puts them in a tier where they command a notable premium over the median creator. They can demand higher rates to maintain exclusivity and may decline lower offers from brands seeking mass reach. A high like rate suggests stronger engagement within that top bracket. At an average of 1.4M views, the cost per view for a campaign sits between $0.11 and $0.21. This calculation helps a buyer determine if they are paying for true reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The sweet spot for this feed falls in the 15 to 30 second range. Videos of this length earn a 7.29% engagement rate while those over one minute drop to 4.74%. Choosing the shorter format provides roughly 1.5 times more engagement per view than the longer clips. Stick to these mid-length cuts to maximize how many people interact with every post. Original audio dominates nearly 77% of the content. This choice prioritizes a consistent brand identity over the easy reach provided by trending sounds. Short captions averaging 57 characters keep the focus on the visual and audio. Disabling duet and stitch features ensures the audience stays focused on this specific account rather than branching out to other creators. The top post clocked in at 35 seconds and reached 16.6 million views. This outperformed the typical reach by a factor of 12.0. With over 566 likes for every single comment, the video earned passive taps instead of active debate. The content won through broad appeal rather than starting a conversation. Average views reach 1.4 million per post, which signals an established and large following. Success here depends on maintaining high-volume consistency rather than hunting for new growth. The account already functions at a scale where staying true to the proven format is more vital than experimenting with risky trends.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds because they make up over half of the content. This length performs better than longer clips with a 7.29% engagement rate compared to 4.74%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far above the field median with a high frequency rank. They produce over seventeen videos weekly while most creators average less than two. This output is supported by a large follower base and high average views. The current pace has been established for 60 days. Because of the high consistency coefficient, the timing between posts varies well despite the high volume. New content typically lands on Tuesday and Thursday. Sunday is the quietest day for new uploads. Most posts appear around 04:00 UTC. Marketers can expect a heavy drumbeat of content to work with during any campaign. You should plan your tie-ins around the Tuesday and Thursday windows to align with their most frequent posting days.

Audience & Reach

The account ranks in the top tier of creators with a following more than twenty times the median size. This placement indicates that a single campaign can reach a broad audience across a wide demographic. Performance metrics show a like rate above the median by over one percent. Such engagement means your message will earn a stronger response from viewers compared to typical accounts. The audience is concentrated entirely within the PE region. While this allows for high impact in that specific market, it means you cannot count on reach in other territories like any others listed in the data. A global campaign would require additional creators to cover locations outside of this primary hub. A total of five billion plays across the history of the channel creates a deep content archive. This means your brand tag will sit alongside content that has already been viewed many times rather than starting from zero. The high engagement and broadcast-scale size make this profile fit for the entertainment category.