Laro Benz

Laro Benz holds rank 116 out of 1349 tracked creators with a follower count of 24.0M, which is 21.8 times the median size of 1.1M followers. This puts the account in the category of a giant at the top of the field. The creator gains roughly 295.6K followers every month, making its growth fast for an account that has been active for 6.8 years. Across the entire history of the channel, the catalog has accumulated 50.8B total plays and 5.8B total likes. High numbers of 178.2M shares indicate a strong amount of word of mouth spread across the platform. The 252.9M total saves suggest that the content provides high rewatch value or serves as a staple for the audience to keep. The average of 9.7M views per video is well above what an account with this follower size would typically predict. A like rate of 11.51% easily clears the median of 4.93%, confirming deep engagement from the existing fan base. The rest of this report covers more granular performance metrics.

The audience approves of content at more than double the median rate, ranking 158 out of 1349 creators. This indicates high initial sentiment and positive reception from viewers. Saves are the most frequent action with a 0.498% rate. Shares follow at 0.351% while comments sit at 0.041%. Downloads occur at 0.006%. These figures represent 48.5K saves, 34.2K shares, 4K comments, and 623 downloads across the catalog. The audience prioritizes saving content for later reference over active discussion. High share rates compared to comment counts suggest the community acts as a distribution engine rather than an interactive forum. Brands should expect high retention value but lower direct engagement in the comment sections. Reach is inconsistent across the 295 videos. Only 9.2% of the library reached the 2x average mark with 27 videos hitting that threshold. Six videos surpassed the 5x mark. A consistency score of 1.47 confirms erratic reach patterns rather than a steady growth curve. This is an active audience that prefers archiving content over immediate conversation.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 24.0M followers, they command a high-end brand fee likely between $150,000 and $300,000 per campaign. Creator Fund payouts are negligible by comparison because those payments scale with views at a rate of only pennies per thousand. Brand deals scale with the large follower count to provide stable income while creator funds rarely move the needle for accounts of this size. Their rank of 116 out of 1349 places them in a tier where they command a premium from advertisers. This status allows them to decline smaller offers and demand top-of-market rates for their influence. A high like rate of 11.51 percent suggests even deeper engagement, pushing their value toward the top of the estimated range. A cost per view calculation of approximately $0.015 to $0.03 per video helps buyers determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos dominate this feed with nearly half of all posts lasting between 60 and 180 seconds. Short clips under 30 seconds perform much worse, as the 30 to 60 second window earns a higher engagement rate than any other segment. Use the 30 to 60 second range as your primary target to capture the highest interaction. This specific timeframe captures more active interest per view than the shorter options by a notable margin. Original audio covers nearly 87% of the content, showing a preference for brand identity over trending sounds. This choice sacrifices potential reach from viral music to build a unique sonic profile. Captions stay brief at around 70 characters to keep focus on the visual. Closing off duets and stitches ensures that all audience attention stays on the primary creator rather than external remixes. The peak video reached 165.5 million views, outperforming typical reach by over 17 times. Its 13-second length proves that short content can still spark large growth. This clip earned 13.6 million likes against only 52k comments, showing a heavy lean toward quick taps rather than active debate. The high like-to-comment ratio indicates the content sparked passive appreciation from a broad audience. Average views near 9.7 million indicate an established reach that already operates at scale. Success here depends on maintaining consistency for a large base rather than searching for growth. You should prioritize the 30 to 60 second format to maintain high engagement levels within this large viewership.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180s with 118 total posts. The 30 to 60s category performs better with a 13.5% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post nearly three times as often as the field median with a high-frequency rank. This steady output has been established for over a year, making it a durable habit rather than a recent trend. While the consistency grade is average, the volume of content provides a reliable stream for any brand looking to maintain presence. New videos typically land on Tuesday and Wednesday, while Sunday remains the quietest day for uploads. The most frequent posting hour occurs at 03:00 UTC. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should aim to time campaign tie-ins for Tuesday or Wednesday to align with these active upload windows.

Audience & Reach

This account holds a top-of-field rank with a follower count over twenty times the median creator. A brand can expect notable reach across a wide audience for any single campaign. Data shows a like response more than double the industry average. This high engagement rate suggests that a sponsored message will land with much higher impact per viewer than standard placements. The audience is concentrated entirely within the United States market. While this allows a brand to reach American consumers effectively, it means the account cannot be used to target any other specific regions like Canada or Mexico. A global strategy would require additional creators to capture those markets. Total plays across the catalog exceed 50 billion instances. Because this volume of historical views is so high, a new brand tag sits alongside content that has already been seen by many people over time rather than starting from zero. The audience fits the entertainment category because the large follower rank and high like rate indicate a broad reach with strong engagement.