kenzie

Ranking 119 out of 1349 tracked creators makes this account a giant that holds 23.7M followers. This total sits at 21.6 times the median follower count of 1.1M for the accounts we monitor. The growth trajectory is fast as the creator gains 182.1K new followers every month despite the account being 10.9 years old. A catalogue of 2.1B total plays and 200.5M total likes shows a large accumulated reach over its long lifespan. The 1.9M shares indicate high word of mouth distribution while the 7.3M saves confirm that content has deep rewatch value for the audience. With an average of 2.7M views per video, the reach is in line with what a creator of this follower size would expect. The like rate of 9.54% nearly doubles the 4.93% median, confirming high engagement levels that exceed typical benchmarks for the platform. The rest of this report breaks down audience demographics and specific content performance trends.

This audience approves content at nearly double the platform median rate. This high approval marks the creator in the top 25% of the tracked cohort. The behavior data reveals a clear hierarchy of intent. Saves represent the most frequent action with a 0.347% rate, while shares follow at 0.089%. Comments occur at 0.022% and downloads at 0.017%. These figures translate to 9.4K saves, 2.4K shares, 590 comments, and 455 downloads per video. The audience heavily favors saving content as a reference point over active discussion or sharing. This indicates the content serves as a high-value resource that viewers want to keep for later use. Brands should focus on evergreen utility rather than starting conversations. Reach is inconsistent due to a high consistency coefficient of 1.36. While 24 videos hit the 2x average and 6 reached the 5x mark, the erratic spread suggests less predictable growth patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A following of 23.7M suggests a high-end annual sponsorship range of $1,500,000 to $3,000,000. These figures far exceed what is possible through the Creator Fund. While the fund pays only pennies per thousand views, brand deals scale with total follower count and offer much higher margins. Her high rank of 119 means she commands a premium price for her influence. This status allows her to decline low-value offers and demand top-tier rates from brands. A buyer should view the upper end of her estimate as a starting point for negotiation rather than a fixed fee. The cost per view sits at roughly $0.56 to $1.11 based on average views of 2.7M. This calculation helps a brand determine if they are paying for actual reach or for the prestige of her name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed since most posts fall under 15 seconds. This specific length earns a 7.19% engagement rate while videos over three minutes drop to 4.34%. Choosing the shorter format provides a nearly 60% jump in engagement relative to the longest category. Focus on sub-15 second clips to maximize interaction per view. Original audio appears on over half of all posts. This choice prioritizes a unique brand identity over the easy reach provided by trending sounds. Short captions averaging 36 characters keep the focus on the visual content rather than text. Disabling both duets and stitches keeps the experience private and focused only on original footage. The standout clip lasted 15 seconds and reached 31.4 million views, which is 11.6 times the normal reach for this account. It earned over 4 million likes against just 6.8k comments. This lopsided ratio proves the video won through passive watching rather than sparked debate. Average views of 2.7 million mean this profile operates at a large scale. Strategy should focus on maintaining high-volume consistency for a large audience rather than seeking small growth. The existing reach is already so high that minor engagement shifts matter less than maintaining the established brand presence.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15s with 123 total clips in that category. This shorter duration also has the highest engagement rate of 7.19%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they match the field median for weekly posts while maintaining a high follower rank. They produce content at a steady enough pace to provide a reliable foundation for marketing plans. This posting rhythm has remained stable for several years, making it a durable habit rather than a recent trend. While the consistency grade is moderate, the frequency remains predictable enough for long-term coordination. New videos typically land on Wednesday and Thursday, with most activity occurring around 20:00 UTC. Sunday is the quietest day of the week. You can expect a dependable drumbeat of content rather than sporadic drops. Marketers should aim to time tie-ins for mid-week releases when new uploads are most likely to appear.

Audience & Reach

Ranked 119 out of 1349 and performing at a 21.6x multiple over the median suggests this profile operates at broadcast-scale. A single campaign here reaches an audience far larger than typical creator partnerships. The like rate sits well above the median, indicating that content from this account generates a stronger engagement signal per viewer. This high ratio means a sponsored message is more likely to stand out against the feed rather than being ignored as passive content. The US constitutes 97% of the sampled views, while Mexico and France represent much smaller shares of 1% each. A brand can target the American market effectively with this creator but cannot rely on them for a global reach in Mexico or France. A multi-region campaign would require different partners to capture those specific territories. The archive contains over 2 billion total plays across hundreds of videos. This depth means a new brand tag sits alongside content that has already accumulated billions of views rather than appearing as a fresh start. The high engagement and broadcast-scale size make this audience a fit for the beauty and personal care category.