Adam W

Ranked 125 out of 1349 tracked creators, this account sits as a giant with 23.0M followers which is 20.9 times the median follower count of 1.1M. The growth trajectory remains fast with 213.7K new followers joining every month over an existing lifespan of 9.0 years. A total catalogue of 10.1B plays and 580.3M likes indicates a large historical reach that establishes deep authority across the platform. The 60.4M shares confirm a high level of word of mouth distribution while the 28.4M saves indicate that the content provides lasting value for viewers to revisit or keep. With an average of 8.1M views per video, the current reach is in line with what its large follower base predicts. The 5.75% like rate exceeds the median of 4.93% which confirms that the audience actively engages with the content rather than just passively viewing it. The following report breaks down specific engagement trends and content performance metrics to help inform your strategy.

The audience approves of the content at a higher rate than usual, ranking 598 out of 1349. This confirms strong initial interest in the creator's output. Shares are the most frequent action with a 0.598% rate. Saves follow at 0.281% while downloads reach 0.089%. Comments occur at 0.041%. These figures correspond to 48.7K shares, 22.9K saves, 7.2K downloads, and 3.4K comments per video. The audience prioritizes word-of-mouth distribution over active discussion. High share and save rates indicate that viewers treat the content as a useful resource to pass on or keep for later. Brands should focus on creating evergreen utility rather than seeking immediate conversation. Reach is inconsistent across the 249 videos. Only 13.7% of content reached the 2x average milestone, while 5 videos hit the 5x mark. A consistency coefficient of 1.29 indicates erratic reach patterns. This suggests that specific topics or formats trigger spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 23.0M followers, the expected sponsorship band sits between $150,000 and $460,000 per campaign. Creator Fund payouts are negligible by comparison because those payments scale with views and pay only pennies per thousand. High follower counts drive large brand equity that far outweighs the minor returns from automated platform funds. A rank of 125 out of 1349 places this creator in a tier where they command a notable premium. This high standing allows them to be selective and decline lower offers to prioritize prestige. A buyer should view the quoted range as a baseline for negotiation rather than a fixed price. The cost per view sits at roughly $0.02 to $0.06 based on 8.1M average views. This calculation helps a brand determine if they are paying for actual reach or for the influence of a top ranked name. These are modelled estimates from public metrics, not disclosed earnings.

Most content lives in the 30 to 60 second window. This format currently serves as the standard workhorse for the feed. Longer videos between one and three minutes earn a much higher engagement rate at 11.05% compared to just 6.48% for the mid-length clips. Move toward longer formats to capture nearly double the engagement per view found in shorter posts. Original audio is used on over 70% of the videos. This choice prioritizes a signature brand feel over the easy reach provided by trending sounds. Short captions averaging 50 characters keep the focus on the visual. Disabling both duet and stitch features keeps the content exclusive to this account rather than inviting others to remix it. The top post reached 68.4 million views, outperforming the usual reach by a factor of 8.4. This 58-second clip earned 2.8 million likes against only 31.3k comments. The high ratio of likes to comments shows that the video succeeded through passive watching rather than sparking a debate. Average views sit at 8.1 million per post. Such numbers indicate an established reach where the primary challenge is maintaining a large base. Consistency in the current style matters more than experimenting with new growth tactics. This account already commands a huge audience before any individual video choice is made.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds with 158 occurrences. This length does not perform as well as the 1 to 3 minute category for engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post nearly double the field median with a high frequency rank and a proven track record over several years. The steady output of more than three videos per week makes them a reliable partner for planned content. While the variance in gap lengths suggests some flexibility in their schedule, the pace has remained stable for 625 days. You can expect fresh content to land most often on Thursday and Saturday. Tuesday remains the quietest day for new uploads. Most posts appear around 00:00 UTC. Marketers can plan a campaign around this dependable drumbeat of content rather than waiting on sporadic drops. New posts are most likely to appear during the weekend windows to time your tie-in effectively.

Audience & Reach

Ranked 125 out of 1349, this creator sits at a 20.9x multiple above the median follower count. This high rank confirms broadcast-scale reach for any single campaign. The audience is concentrated in the United States where it holds a 98% share of the content. Brands can target American consumers effectively but should not expect to reach Canadian or Emirati audiences through this specific profile. The like rate sits above the median by more than half a percentage point. This higher engagement ratio suggests that brand messages will land with more impact per viewer compared to average creators. A total of 10.1 billion plays across the archive provides a deep historical footprint. Because this volume exists against one sponsored post, a brand tag sits alongside content that has already been viewed billions of times rather than starting fresh. This audience fits the entertainment category because the high follower rank and above-average like rate indicate a broad reach with solid engagement.