NBA

This account ranks as a giant among the 1349 creators we track because its 27.0M followers are 24.5 times the median follower count of 1.1M. Growth is fast for an account that is 9.8 years old, as it gains approximately 229.6K new followers every month. The total catalogue has accumulated a large lifetime footprint with 10.5B plays and 901.2M likes built over its lifespan. The 27.7M shares indicate that the content spreads widely through word of mouth while 36.6M saves confirm high rewatch value and long term interest from viewers. This level of saved content suggests a deep depth of engagement that keeps the media relevant in user feeds for extended periods. The average view count of 470.5K per video is well above what would be expected for an account with this many followers. Furthermore, the like rate of 8.56% comfortably exceeds the median of 4.93%, confirming that the active audience is highly engaged with the content produced. The following report breaks down specific engagement trends and audience demographics.

The audience approves of content at a rate much higher than the typical user, ranking 369 out of 1349. This high approval confirms a loyal fan base that validates the brand's core messaging. Saves represent the most frequent action with a 0.348% rate, followed by shares at 0.263%. Comments occur at 0.045% while downloads sit at 0.034%. These figures translate to 1.6K saves, 1.2K shares, 214 comments, and 160 downloads per video. The audience prioritizes keeper value and word-of-mouth spread over active discussion. Brands should focus on evergreen utility and shareable moments rather than trying to spark deep comment threads. Reach is inconsistent. Only 9 videos reached double the average while only 3 hit five times the average. A consistency score of 5.04 indicates erratic reach patterns. This suggests that while the audience is engaged, the content does not achieve steady growth across every post. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account. With 27.0M followers, the creator sits in a high bracket where brand partnerships can command between $150,000 and $360,000 per campaign. These payouts far exceed what the Creator Fund provides because that program pays only pennies per thousand views. While view counts generate some volume, sponsorship revenue scales with the large follower base to create a much larger financial floor. A rank of 94 out of 1349 puts this creator in a position of power. They are a top-ranked name who can demand a premium and decline low offers from brands. The high like rate suggests they command the upper end of their estimated value range. A buyer should use the $150,000 to $360,000 range as a starting point for negotiation rather than a fixed price. This status allows them to charge for influence and authority beyond simple reach. The cost-per-view analysis helps determine if a quote is inflated by brand prestige. Dividing the top end of the sponsorship band by 470.5K average views results in a cost of approximately $0.76 per view. This figure helps an advertiser see how much they pay for the name versus the actual impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed since most posts fall under 15 seconds. Engagement rates climb from 7.17% for mid-length videos to 8.06% for longer content. This means a video over one minute earns about ten percent more engagement than the middle tier. Focus on these longer cuts to maximize interaction with the audience. Original audio powers nearly every post. Choosing this path sacrifices potential reach from trending sounds to maintain a consistent brand identity. Captions average 111 characters, providing enough context to frame the footage without being wordy. Disabling both duet and stitch features keeps the content exclusive and prevents others from remixing the clips. The standout video lasted 133 seconds and pulled 26.4 million views. This reached roughly 56 times the typical view count for this account. It earned nearly two million likes against just 7.9k comments, showing a large tilt toward passive watching. People clicked like to show appreciation rather than starting a debate in the replies. Average views of 470.5k suggest an established presence with a steady floor. Success here depends on maintaining high production value for a large base rather than hunting for viral spikes. The scale of the audience means every post reaches a large crowd regardless of minor tweaks to the caption.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since they make up more than half of the content. This preferred length does not perform as well as the 30 to 60 second range for engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with high frequency. The account posts hundreds of videos weekly, which creates a large volume of content compared to the typical creator. While the follower rank is elite, the sheer number of uploads suggests a high-velocity output strategy. This pace has only been established for one week, so the rhythm remains unproven as a long-term habit. High variance in post timing means the gaps between videos are inconsistent and unpredictable. You can expect a constant stream of content rather than scheduled drops. New posts land most often on Sunday and Thursday, while Friday is the quietest day. The busiest upload hour occurs at 07:00 UTC. Marketers can rely on an abundance of daily content for any campaign tie-in.

Audience & Reach

This account holds a top-of-field rank with a multiple of 24.5 over the median creator. This position allows a single campaign to reach a broadcast-scale audience across the platform. The like response sits well above the median rate by nearly four percentage points. Such high engagement means a sponsored message captures attention more effectively than the average post in this category. Data shows the content reaches the United States at 100% of the sampled share. A brand can reach the American market effectively but cannot count on any other regions to fulfill a global brief. The total lifetime footprint includes over 10 billion plays across the back catalogue. This depth means your specific brand tag sits alongside content that has already been viewed billions of times rather than starting fresh. The high like response and top-of-field rank make this audience fit for Sports & Entertainment.