@nba | TikTok Account Stats

Q: How many followers does @nba have on TikTok?

@nba has 27.0M followers on TikTok.

Q: What is @nba's TikTok engagement rate?

@nba has an engagement rate of 10.30% based on their recent videos.

Q: How much does @nba earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @nba as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $134,997 - $323,993 per post.

Q: How many TikTok videos has @nba posted?

@nba has posted 22.4K videos on TikTok.

Account Overview

What This Report Covers

NBA (@nba) is a verified sports TikTok account with 27.0M followers and 22,390 videos. That ranks 94 of the 1,349 accounts with a TKMetrics report by followers, 24.5x the median account. Since it was created 9.8 years ago it has averaged 229.6K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2016-08-30
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	102K:1

Data Summary

Videos Analyzed	130 (0.6% of total)
Avg Plays per Video	246,223
Avg Likes per Video	24,517
Engagement Rate	10.3%

Metrics based on 130 most recent videos (0.6% of 22.4K total). Averages and rates leave out 2 of the 3 pinned videos, which stay at the top of the profile however old they are; 1 more has no stored play count and is still counted.

Engagement Analysis

Based on 128 of 130 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 128 videos we analysed got an average of 246.2K plays and 10.0% of viewers liked them, 2.2x the 4.5% median like rate of the creators we track. Saves (0.40% of views) outnumber shares (0.28%); comments are 0.06%.

246.2K

Avg Plays/Video

24.5K

Avg Likes/Video

152

Avg Comments/Video

695

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 130 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 128 that aren't pinned.

238.9K

Median plays, top 60 videos

18.7K

Median likes, top 60 videos

554.7K

75th percentile plays

26.4M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 128 videos of the sample that aren't pinned across 22.4K total videos.

5.5B

Est. Total Plays

1.1B

Total Likes (TikTok's count)

3.4M

Est. Total Comments

15.6M

Est. Total Shares

21.9M

Est. Total Saves

Engagement Ratios

@nba turns 10.0% of views into likes, 0.40% into saves and 0.28% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

9.96%

Likes / Views

0.06%

Comments / Views

0.28%

Shares / Views

0.40%

Saves / Views

The engagement for likes is over twenty times higher than for shares.

Viral Hit Rate

10.9% of this account's videos beat its own average views by 2x, a breakout rate higher than 53% of the creators we track. The 5x figure is the same measure at five times the norm.

10.9%

2x Avg (14 of 128)

2.3%

5x Avg (3 of 128)

Measured against the average of the 128 videos that aren't pinned.

Consistency Score

@nba's view count swings by a CV of 5.04, steadier than 4% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 5.04

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @nba as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 27.0M followers

$134,997 – $323,993

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 130 videos

14 of the 128 videos that aren't pinned (10.9%) passed twice the average plays and 3 passed five times it. Plays are uneven from one video to the next (consistency grade D). 72 of 130 videos are under 15 seconds and 15 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

26s

Average Duration

<15s

72

15-30s

26

30-60s

17

1-3min

15

The account favors videos under 15 seconds since they make up more than half of the content.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

97.7%

127 of 130

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 10.3% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration	Videos	Avg Engagement
<15s	72	8.01%
15-30s	26	7.35%
30-60s	17	7.17%
1-3min (best)	15	8.06%

Posting Patterns & Optimal Timing

Based on 130 videos (0.6% sample)

The videos we analysed went up most often on Sunday and Thursday and most around 6:00 and 7:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 130 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 289 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 289 uploads with a date, a wider set than the 130 videos analysed above.

Sunday

171

Thursday

51

Saturday

20

Wednesday

16

Tuesday

14

Monday

13

Friday

4

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

How to read these charts

The busiest hour is 7:00 UTC while Friday remains the quietest day.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 130 most recent videos (0.6% of 22390 total). Counts reflect appearances in sampled videos.

#NBA (126) #Basketball (116) #Knicks (113) #NBAFinals (110) #JalenBrunson (38) #NewYorkKnicks (12) #NYC (10) #Spurs (7) #MikalBridges (6) #KAT (6) #OGAnunoby (5) #JoshHart (5) #TimotheeChalamet (4) #KarlAnthonyTowns (4) #Wemby (4) #NBADraft (4) #MariskaHargitay (3) #JoseAlvarado (2) #PatrickEwing (2) #JordynWoods (2) #BenStiller (2) #MitchellRobinson (2) #MikeBrown (2)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 130 most recent videos (0.6% of 22390 total). Excludes stopwords, hashtags, and mentions.

knicks (45) nba (44) brunson (31) finals (22) jalen (21)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

4 unique sounds | counted across 289 videos, a wider sample than the 130 analysed above

original sound - nba - NBA 286x

BETA 777 - beaty 1x

snowfall - Øneheart & reidenshi 1x

Trap, hip hop, dark beat ♪(963369) - Ninja_Muzik_Tokyo 1x

What the numbers say

Strengths

+ Like rate 10.0%, 2.2x the 4.5% median like rate of the creators we track
+ Fans save videos (0.40% of views) 1.4x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)

Questions about @nba

How many followers does @nba have on TikTok?

@nba has 27.0M followers on TikTok.

What is @nba's TikTok engagement rate?

@nba has an engagement rate of 10.30% based on their recent videos.

How much does @nba earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @nba as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $134,997 - $323,993 per post.

How many TikTok videos has @nba posted?

@nba has posted 22.4K videos on TikTok.

NBA