시아지우 sia_jiwoo

This creator ranks 102 out of 1349 tracked accounts and holds a follower count of 26.1M which is 23.7 times the median size. This position identifies the account as a giant in the current landscape. The growth trajectory remains fast with an addition of 298.4K followers every month over its 7.3 year lifespan. A catalogue of 827.2M total plays and 74.0M total likes establishes a large historical footprint for the brand to tap into. The 2.6M shares indicate a high level of word of mouth movement while 4.6M saves suggest that the content has substantial rewatch value and lasting utility for the audience. The average of 350.3K views per video is in line with what an account of this size should expect from its reach. While the like rate of 8.95% sits well above the 4.93% median, it confirms that the engagement remains high relative to the total follower base. The following report breaks down these engagement patterns and audience demographics.

This audience approves of content at a rate much higher than the average user. The 8.95% like rate places the creator in the top 25% of all creators. This indicates high initial appeal and positive sentiment from those who see the posts. The engagement mix shows that saves are the most frequent action taken by viewers. At 0.556%, this is followed by shares at 0.319%, downloads at 0.16%, and comments at 0.067%. These proportions mean users value the content as a reference point more than they value community discussion. The raw counts of 1.9K saves, 1.1K shares, 560 downloads, and 234 comments confirm this hierarchy. High save and share rates suggest the audience treats the content as useful information to keep or pass on. Low comment volume indicates a passive consumption style where people prefer to act on the info rather than discuss it. Brands should treat this channel as a source of high-intent utility rather than a community hub. Reach is somewhat erratic with a consistency coefficient of 3.96. Only 7.2% of 291 videos hit the 2x average threshold, while 12 videos reached the 5x mark. This volatility means growth comes from occasional spikes rather than steady linear gains. This is an active audience that prioritizes utility over conversation.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 26.1M followers, they command a high brand value likely in the $50,000 to $80,000 range per campaign. Creator Fund payouts are negligible by comparison because those payments scale with views and pay only pennies per thousand impressions. Sponsorship revenue scales directly with follower count to provide a stable income that view counts alone cannot match. A rank of 102 out of 1349 puts this creator in a position of power. They sit well above the median and can command a premium price for their influence. This high ranking allows them to decline low-paying briefs while smaller creators must accept lower rates as a ceiling. The 8.95 percent like rate suggests deep audience engagement, pushing them toward the top end of the expected payout range. A cost per view check reveals whether a brand pays for reach or for the name. Dividing the high end of the sponsorship band by 350.3K average views results in a price point that validates their status as a premium creator. A buyer can use this to determine if an influencer's quote is justified by their large following rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this content strategy. Most posts stay under 15 seconds, and that specific length earns a 7.71% engagement rate compared to just 4.77% for longer videos. Choosing the shorter format over any video exceeding one minute provides roughly 1.6 times more engagement per view. Stick to the sub-15 second window as the primary goal for every upload. Original audio appears in over half of the posts, showing a preference for a consistent brand feel over riding trending sounds. This choice sacrifices some potential reach from viral tracks to build a recognizable identity. Captions stay very brief at an average of 23 characters to keep the focus on the visual. Disabling both duet and stitch options keeps the content loop closed so that all attention stays on the primary feed. The standout video lasted only 11 seconds and pulled 21.2 million views, which is over 60 times the normal reach for this account. It earned 2.4 million likes against 7.2k comments, a ratio of roughly 341 likes per comment. This lopsided balance indicates the clip won through passive watching rather than sparking an active debate in the replies. Average views sit at about 350.3K, making this a high-traffic account with established reach. The scale here means every post already hits a large audience regardless of small variations in engagement. Focus on maintaining the consistent short-form style to sustain the current view floor rather than chasing experimental growth.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up more than half of the content. This shorter format also achieves a higher engagement rate of 7.71% compared to longer videos.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post more than double the median frequency with a high follower rank. They produce content at a pace that allows for reliable planning despite an erratic gap between posts. This behavior has remained stable for over 15 months to establish a durable habit. While the inconsistent timing between videos makes specific hour predictions difficult, the volume of output is high enough to provide a steady stream of impressions. New content lands most frequently on Tuesday and Wednesday. The busiest upload window occurs at 17:00 UTC. Saturday remains the quietest day for new posts. Marketers can expect a dependable drumbeat of content for any campaign. You should time specific tie-ins around the Tuesday and Wednesday windows to align with the primary upload clusters.

Audience & Reach

This creator holds a top-of-field rank with a follower count over twenty times the median. This positioning means a single campaign can reach an audience of broadcast-scale rather than a niche segment. The like rate sits well above the median, indicating high engagement per viewer. A brand message will land more effectively here because the content generates a stronger positive response from the audience. Geographic data shows a heavy concentration in South Korea where ninety-three percent of views occur. While this allows for strong penetration in that specific market, brands cannot rely on Japan or the United States to meet global objectives. A campaign focused on broader international reach would require additional creators to cover those smaller segments. Total plays across the archive sit at over eight hundred million. Because a brand tag sits alongside content with such deep history, the partnership joins a long-running legacy rather than a fresh start for the account. The audience fits the beauty and skincare category. The high engagement rates combined with the broadcast-scale reach make it suitable for high-visibility aesthetic products.