Nathalia

Nathalia holds rank 97 out of 1349 tracked creators and maintains a following of 26.6M people. This audience size is 24.2 times the median follower count for the accounts we track, making her a giant in the field. Her growth trajectory is fast as she gains 224.6K followers every month despite the account being 9.9 years old. The catalogue has built up a large footprint with 22.8B total plays and 3.1B total likes over its lifespan. High share counts of 37.7M indicate widespread word of mouth distribution while 88.6M saves suggest deep rewatch value for the content she produces. Her reach is strong because the average of 6.4M views per video aligns with a large follower base, and her 13.39% like rate far exceeds the 4.93% median. This high engagement rate confirms that her audience actively interacts with her content rather than just passively viewing it. The rest of this report explores specific audience demographics and engagement trends across different content types.

This audience approves of content much more than the average viewer, ranking 87 out of 1349 creators for like rates. High save counts compared to other actions indicate that viewers treat this content as a reference tool they intend to return to. The data shows saves at 0.389% (24.8K), followed by shares at 0.165% (10.6K), then comments at 0.063% (4.0K), and downloads at 0.023% (1.5K). This audience heavily favors saving content over public discussion or immediate sharing. Brands can expect high retention value rather than immediate viral spread through word of mouth. Reach remains somewhat erratic with a consistency coefficient of 1.05. Out of 283 videos, 34 reached double the average while only 3 hit the five times higher threshold. This suggests a steady base with occasional peaks rather than consistent high-volume spikes. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this account. With 26.6M followers, her market value sits in a high bracket of $100,000 to $150,000 per campaign. Creator Fund payouts are negligible by comparison because they pay pennies per thousand views. Sponsorship fees scale with total reach and authority while the fund only rewards raw volume. Her rank of 97 out of 1349 places her among the top tier of creators on the platform. This high ranking means she commands a premium for her name and can decline lower offers. A buyer should view her quote as a firm starting point rather than a ceiling to negotiate under. The high like rate suggests deep engagement that justifies a price at the top of her bracket. A cost per view check helps identify if a brand is paying for reach or for her specific influence. Dividing her $100,000 minimum by 6.4M average views results in a cost of $0.015 per view. This figure confirms that her value is driven by her status as a top-ranked creator. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips form the backbone of this feed since most videos fall between 60 and 180 seconds. Content over three minutes earns a much higher engagement rate than the 15 to 30 second bracket. Choosing the longer format provides a lift in interaction that is nearly 6.2% higher than the shorter option. Focus on extended storytelling rather than quick clips to maximize how often viewers stop to interact. Original audio dominates the feed at nearly 90 percent of the content. This choice prioritizes a consistent brand identity over the reach boost provided by trending sounds. Short captions around 52 characters keep the focus on the visual. Restricting duets and stitches ensures the audience focuses only on the primary creator. The top post lasted 10 seconds and reached 37.9 million views, which is about 5.9 times the typical reach of a standard video. It gathered 2.9 million likes against only 8.5k comments. This high ratio of 340 likes per comment shows the clip was designed for quick taps rather than starting a conversation. Average views hit 6.4 million, marking this as a large established account. Growth strategies should focus on maintaining this large volume rather than chasing new followers. The scale of the audience means every post reaches a huge base regardless of minor tweaks to the caption style.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds because they are the most frequent. The shortest videos perform worse than those over 3 minutes in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because she posts at a volume far exceeding the field median with a high frequency rank. Her output of nearly eight videos per week creates a rapid cycle that allows for frequent brand touchpoints. This pace has remained steady for over nine months, establishing it as a durable habit rather than a recent trend. While her consistency score is average, she maintains a predictable volume despite minor fluctuations in gap timing between posts. She ranks near the top of the field in followers and views, making her a high-impact partner for a campaign. New content typically lands on Tuesday and Wednesday, while Monday remains the quiet day. The busiest hour for new uploads occurs at 00:00 UTC. Marketers can expect a dependable drumbeat of posts to support a partnership. You can time specific tie-ins around her frequent Tuesday and Wednesday drops.

Audience & Reach

This creator holds a top-of-field rank with a follower count over twenty times the median. A brand can expect notable reach across a broad population for any single campaign activation. Brazil serves as the primary market where the audience is concentrated. Because Indonesia and Angola represent much smaller shares, a global brief would require additional creators to reach those specific regions effectively. The like rate sits well above the median average. This high engagement ratio means a sponsored message earns a stronger response from viewers compared to standard content. Content with over twenty billion total plays provides a deep historical footprint for the account. A brand tag placed here sits alongside material that has already been viewed billions of times rather than starting from zero. The audience fits the beauty and lifestyle category. This alignment follows from the high engagement rates and the large scale of the follower base.