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This creator ranks 100 out of 1349 tracked accounts and holds 26.3 million followers, which is 23.9 times the median follower count of 1.1 million. This makes them a giant in the field. The account gains 222.3K new followers every month despite being active for 9.9 years, indicating fast growth for its age. While average views sit at 2.1M per video, the 12.66% like rate more than doubles the median of 4.93%. This high engagement suggests the content resonates strongly with the audience beyond just passive viewing. The rest of this report breaks down specific engagement trends and audience demographics.

This audience approves of content at a rate far higher than the platform average. The 12.66% like rate ranks 107 out of 1349 creators. Most engagement stems from word-of-mouth spread as shares outpace other actions by a wide margin. Shares reached 1.856% while saves hit 0.566%, comments sat at 0.117%, and downloads stayed at 0%. These figures represent 38.6K shares, 11.8K saves, and 2.4K comments per video. The high share-to-view ratio indicates a community that actively advocates for the content to others. Brands should prioritize this audience for high-reach awareness campaigns rather than niche discussions. Reach is inconsistent due to a 1.79 consistency coefficient. Only 2 videos reached double the average and one hit five times the average across 29 total posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the bulk of revenue for this creator because high follower counts translate into premium brand placements. Based on the 26.3M followers, expected sponsorship payouts sit between $100,000 and $450,000 per campaign. Creator Fund payments are far less lucrative as they pay pennies per thousand views regardless of total reach. This gap exists because sponsorship fees scale with audience size while creator funds rely on raw view volume. Her rank of 100 out of 1349 means she commands a high premium over the median. A brand pays for her established status and can expect her to decline lower offers. The high like rate reinforces this position as a top tier influencer. A buyer should use the $100,000 to $450,000 range as a starting point for negotiations rather than a fixed fee. At 2.1M average views, any quote above $0.21 per view suggests the brand is paying for her name rather than just the reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed operates in the 30 to 60 second range where most posts currently land. Create content around this duration to match the established pace of the account. Original audio appears on over three-quarters of the videos, a choice that favors a consistent brand identity over the reach of trending sounds. Captions stay short at about 52 characters to keep the focus on the visuals. Duet and stitch settings are open on every post, inviting other creators to remix and build upon the content. The standout clip lasted 17 seconds and reached nearly 10 times the average views for this account. It earned 3.5 million likes against roughly 28.6k comments, a lopsided ratio that points toward passive watching rather than active debate. Average views exceed 2 million per post, meaning the strategy here is about maintaining a large existing audience rather than seeking small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds because they represent the largest group of recent posts. The average video length is 37 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Sparse high-production cadence because their top-tier follower rank and high average views outweigh the lower posting frequency. While they post fewer videos per week than the field median, their large reach indicates a deliberate, high-effort production style. This pace has been established for about five months. The high consistency variance suggests an erratic rhythm rather than a clockwork schedule. You can expect sporadic drops rather than a dependable drumbeat of content. New posts most often land on Thursday and Friday, while Tuesday is the quiet day. The busiest hour for new uploads occurs at 20:00 UTC. Plan your campaign around these specific windows to align with her irregular posting spikes.

Audience & Reach

The account holds a top-of-field rank with a follower count over twenty times the median creator. This position means a single campaign can reach a broadcast-scale audience across the platform. Engagement levels sit more than double the average like rate for this category. A high engagement ratio suggests that a brand message will find a much stronger response from viewers than standard content. This profile fits the music and entertainment category because of the high interaction rates combined with its top-of-field reach.