Olivia Rodrigo

Ranking 98 out of 1349 tracked creators makes this account a giant that holds 26.5M followers. This total represents 24.1 times the median follower count of 1.1M for other creators on the platform. The account has gained 335.5K followers every month over its 6.6 year lifespan, which marks a fast growth trajectory for an established profile. A lifetime catalog of 3.2B total plays and 490.3M total likes indicates a large volume of engagement across the entire history of the account. The 7.4M shares suggest frequent word of mouth distribution while 18.3M total saves indicate high rewatch value and content that users want to keep for later reference. The like rate of 15.10% is much higher than the 4.93% median, confirming a very active relationship with the audience. Average views reach 17.3M per video, which is well above what an account of this size would typically predict. The rest of this report breaks down the specific engagement patterns and content performance metrics.

The audience for @livbedumb approves of content at a much higher rate than the typical user, ranking 53 out of 1349 creators. This high like-rate indicates strong immediate sentiment toward the aesthetic or message. The engagement mix reveals how users interact with the content after watching. Saves are the most frequent action at 0.565%, followed by shares at 0.227%, then comments at 0.074% and downloads at 0.067%. These figures represent 97.5K saves, 39.2K shares, 12.8K comments, and 11.5K downloads across the catalog. The high volume of saves compared to other actions shows a large intent to return to the content for reference or inspiration. While shares provide steady word-of-mouth spread, the lower comment rate suggests a passive consumption style over active conversation. Brands can treat this as a repository of aspirational content that users want to keep on their own profiles. Reach is inconsistent and erratic due to a high consistency coefficient of 0.72. Only 15 videos reached twice the average view count, while no videos hit the five-fold mark. This suggests a profile that relies on occasional spikes rather than steady growth. This is a tap-and-scroll audience that values archival content over community interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. Based on 26.5M followers, they likely command a brand fee between $100,000 and $130,000 per post. Creator Fund payouts are negligible by comparison because that program pays pennies per thousand views regardless of total reach. While the fund scales with views, sponsorship revenue scales with audience size and authority. A rank of 98 out of 1349 places this creator in a position of high leverage. They command a premium for their brand equity and can often decline lower offers to maintain exclusivity. The high engagement rate suggests they sit at the top end of the expected valuation. A cost-per-view check reveals a value of roughly $0.006 per view against 17.3M average views. This calculation helps a buyer determine if a quoted price is paying for actual reach or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed as most posts land under 15 seconds. These brief videos outperform the 30-60 second segment by nearly 4% in engagement rate. Target the sub-15 second window to capture more interaction per view than longer formats. You should prioritize rapid delivery over extended explanations because shorter content wins on this account. Original audio appears in about 77% of posts. This choice prioritizes a consistent brand identity over the reach boost provided by trending sounds. Captions stay very short at an average of 29 characters to keep focus on the visual. The closed settings for both duet and stitch mean the creator keeps the content exclusive rather than inviting others to remix it. The standout video lasted 59 seconds and reached 72 million views, which is over four times the typical reach seen here. It earned 11.4 million likes against only 86k comments. This lopsided ratio shows that the clip performed best as a piece of passive content for quick tapping rather than sparking a debate in the comments. Average views per video stay high at 17.3 million. This reach indicates an established audience where growth is steady and predictable. New creators should model these formatting choices to maintain consistency while building their own presence. The account operates on a scale where every post already reaches millions of people regardless of specific nuances in engagement.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since they make up most of the content. The 30 to 60s category performs better than the 1 to 3 minute range in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production is the defining pattern for this account because it maintains a top-tier follower rank despite posting well below the field median. The creator has established a deliberate, slow pace over several years of activity. While the consistency grade is solid, the higher variance in gap lengths suggests she prefers intentional releases over a rapid daily cycle. New content tends to land on Monday and Wednesday with a peak upload hour at 22:00 UTC. Sunday remains the quiet day for new posts. Marketers can expect infrequent but high-impact drops rather than a steady drumbeat of content. You should plan your campaign around these specific midweek windows to align with her established release pattern.

Audience & Reach

The audience size ranks in the top hundred of tracked creators with a multiple over twenty times the median. This standing indicates that a single campaign achieves broadcast-scale reach rather than niche penetration. Regional data shows a heavy concentration in the United States at 98 percent of sampled content. Brands can effectively target the American market but should not rely on this account to reach audiences in Spain or Canada. The like response sits more than three times above the median rate. High engagement relative to views means a sponsored message earns a much stronger interaction signal from viewers. Total plays across the history of the channel reach into the billions. A brand tag placed alongside content with such an extensive history enters an environment already saturated by high-volume consumption rather than starting fresh. This audience fits the music and entertainment category because the high engagement rates and top-of-field ranking support a major production scale.