Daily Mail
Bringing you the biggest News, Entertainment and Internet Culture stories from around the world 🌎 🗞️
26.4M
Followers
9
Following
3.9B
Total Hearts
24.4K
Videos
159.2K
Avg Hearts/Video
lifetime average
9.83%
Engagement Rate
6.7y
Account Age
327.5K
Followers/Month
lifetime average
48.2M
Hearts/Month
lifetime average
303.0
Videos/Month
lifetime average
We also record @dailymail's follower count over time. See the @dailymail TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Daily Mail (@dailymail) is a verified news & politics TikTok account with 26.4M followers and 24,404 videos. That ranks 99 of the 1,349 accounts with a TKMetrics report by followers, 24.0x the median account. Since it was created 6.7 years ago it has averaged 327.5K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2019-10-01 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 2.9M:1 |
Data Summary
| Videos Analyzed | 296 (1.2% of total) |
| Avg Plays per Video | 1,834,488 |
| Avg Likes per Video | 165,357 |
| Engagement Rate | 9.83% |
Metrics based on 296 most recent videos (1.2% of 24.4K total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.
Engagement Analysis
Based on 293 of 296 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 293 videos we analysed got an average of 1.8M plays and 9.0% of viewers liked them, 2.0x the 4.5% median like rate of the creators we track. Saves (0.42% of views) trail shares (0.73%); comments are 0.08%.
1.8M
Avg Plays/Video
165.4K
Avg Likes/Video
1.5K
Avg Comments/Video
13.5K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 296 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 293 that aren't pinned.
4.8M
Median plays, top 60 videos
406.7K
Median likes, top 60 videos
7.7M
75th percentile plays
41.2M
Top Video
6.84
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 293 videos of the sample that aren't pinned across 24.4K total videos.
44.8B
Est. Total Plays
3.9B
Total Likes (TikTok's count)
37.1M
Est. Total Comments
328.6M
Est. Total Shares
187.8M
Est. Total Saves
Engagement Ratios
@dailymail turns 9.0% of views into likes, 0.42% into saves and 0.73% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
9.01%
Likes / Views
0.08%
Comments / Views
0.73%
Shares / Views
0.42%
Saves / Views
This shows that viewers are more likely to react with a heart than they are to comment, share, or save.
Viral Hit Rate
12.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 72% of the creators we track. The 5x figure is the same measure at five times the norm.
12.6%
2x Avg (37 of 293)
3.1%
5x Avg (9 of 293)
Measured against the average of the 293 videos that aren't pinned.
Consistency Score
@dailymail's view count swings by a CV of 2.01, steadier than 53% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.01
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @dailymail as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 26.4M followers
$131,900 – $316,561
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 296 videos
37 of the 293 videos that aren't pinned (12.6%) passed twice the average plays and 9 passed five times it. Plays are uneven from one video to the next (consistency grade D). 143 of 296 videos are under 15 seconds and 20 run a minute or longer, so few of its videos can earn Creator Rewards.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
24s
Average Duration
The account favors videos under 15 seconds with 143 total posts.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 9.83% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s (best) | 143 | 7.32% |
| 15-30s | 89 | 7.26% |
| 30-60s | 44 | 5.50% |
| 1-3min | 19 | 6.14% |
| 3min+ | 1 | 5.34% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 296 videos (1.2% sample)
The videos we analysed went up most often on Wednesday and Tuesday and most around 12:00 and 17:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 296 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 299 uploads, pinned ones included.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 299 uploads with a date, a wider set than the 296 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
Top Videos
Top 60 by play count from 296 analyzed
109.9M
Combined Plays (Top 5, not pinned)
13.5M
Combined Likes (Top 5)
22.0M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @dailymail's profile page
Leg lengthening procedures have surged in popularity across the UK - as young men go to extreme lengths to become taller. An intensive, painful, and often expensive procedure, it involves surgically breaking the bone and slowly pulling the segments apart over several months. Doctors are warning that…
Posted May 19, 2026
590.3K
Views
26.3K
Likes
604
Comments
4.6K
Shares
2.6K
Saves
Only in America are people lining up for hours to try a TikTok aesthetic cake that...actually tastes pretty mid according to some of them. Though dotcakes have been around for years, the sprinkle-laden dessert has just recently gone viral on TikTok, and New York's Butterfield Market is seeing lines…
Posted Jun 04, 2026
277.9K
Views
10.2K
Likes
297
Comments
629
Shares
900
Saves
Witchtok is real, and it’s a massive subculture 🧙 It’s just not for me. #Witchtok #culture #witches #original
Posted May 29, 2026
120.9K
Views
3.7K
Likes
181
Comments
229
Shares
335
Saves
President Donald Trump was ruthlessly booed by New York Knicks fans on Monday night when he was shown on the Madison Square Garden jumbotron during Game 3 of the NBA Finals. Trump attended the game as a guest of Knicks owner James Dolan, and his attendance causes heightened security which included a…
18.2M
Views
2.8M
Likes
28.8K
Comments
107.8K
Shares
123.2K
Saves
With the New York Knicks in the NBA Finals for the first time since 1999, the city's mayor wants to be sure as many of his constituents can watch as possible. On Monday, Zohran Mamdani signed an executive order officially repealing bedtime, so the Big Apple's youngest Knicks fans can stay up for all…
17.9M
Views
2.6M
Likes
7.4K
Comments
61.8K
Shares
85.2K
Saves
Just weeks before his death in a helicopter crash in Brazil, musician Oliver Tree revealed plans for his estate, saying his wealth would be used to support future artists rather than being passed on to family members. Speaking on the Zach Sang Show podcast, the 32-year-old said he had established a…
16.3M
Views
1.5M
Likes
13.0K
Comments
35.9K
Shares
93.7K
Saves
Pope Leo surprised crowds in Madrid on Saturday by recreating the viral “six-seven” hand gesture while riding through the city in the popemobile. The moment quickly sparked reactions online as the first American pope kicked off his week-long visit to Spain, which includes stops in Barcelona, Montser…
16.3M
Views
1.9M
Likes
7.8K
Comments
382.9K
Shares
82.2K
Saves
55 more top videos for @dailymail
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 296 most recent videos (1.2% of 24404 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 9.0%, 2.0x the 4.5% median like rate of the creators we track
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
- ~ Only 20 of 296 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @dailymail
How many followers does @dailymail have on TikTok?
@dailymail has 26.4M followers on TikTok.
What is @dailymail's TikTok engagement rate?
@dailymail has an engagement rate of 9.83% based on their recent videos.
How much does @dailymail earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @dailymail as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $131,900 - $316,561 per post.
How many TikTok videos has @dailymail posted?
@dailymail has posted 24.4K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @dailymail's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 296 analyzed videos (1.2% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @dailymail TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/dailymail-tiktok-profile-stats/