Daily Mail

This account ranks 99 out of 1349 tracked creators and holds 26.4M followers, making it a giant that sits 24.0 times above the median follower count of 1.1M. The growth trajectory is fast as the profile gains 327.5K new followers every month despite being active for 6.7 years. This large archive generates 44.4B total plays and 4.0B total likes across its entire history. The 325.7M shares indicate a high volume of word of mouth distribution while the 186.3M saves confirm that the content has substantial rewatch value for the audience. A 9.00% like rate beats the 4.93% median, showing much stronger engagement than typical creators. The average of 1.8M views per video is well above what an account of this follower size would typically produce. This high view count confirms that the content consistently reaches a wide audience rather than just existing for a small core group. The rest of this report covers specific engagement patterns and deeper audience demographics.

This audience approves of content at nearly double the median rate, ranking 342 out of 1349. This high approval indicates a loyal following that reacts positively to the brand voice. Shares are the most frequent action with a 0.734% rate, followed by saves at 0.42%, comments at 0.083%, and downloads at 0.029%. These figures represent 13.3K shares, 7.6K saves, 1.5K comments, and 519 downloads per video. The audience prioritizes word-of-mouth spread and keeper value over active discussion. Brands should focus on shareable hooks to drive reach rather than community building. Reach is inconsistent across the 296 videos. Only 12.5% of content hit a 2x average, while 9 videos reached 5x growth. A consistency score of 2.01 confirms erratic performance patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account. With 26.4M followers, the creator can command a brand fee between $100,000 and $250,000 per post. This high ceiling exists because sponsorship fees scale with total audience size while Creator Fund payouts are tied to views and pay only pennies per thousand. The high engagement rate suggests this account sits at the top end of that dollar range. The rank of 99 out of 1349 places this creator in a tier where they command a notable premium. They have enough leverage to decline low-quality briefs and demand top market rates for their reach. A buyer should view the high sponsorship band as a starting point for negotiation rather than a fixed fee. At 1.8M average views, a quote above $0.13 per view indicates the brand is paying for the name rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed. Most videos land under 15 seconds, which captures a 7.32% engagement rate compared to just 5.34% for content over three minutes. Choose the sub-15 second format as your primary goal because it earns nearly 40% more engagement than the longest clips. Original audio dominates the soundscape at nearly 87%. This choice sacrifices potential reach from trending sounds to maintain a distinct brand identity through unique audio. Captions are long and descriptive, averaging 451 characters to provide deep context for each clip. Closing off both duet and stitch options keeps the focus entirely on the primary content without outside interference. The top video lasted 20 seconds and pulled in over 41 million views, reaching about 22.6 times the normal audience. It earned 4.7 million likes against only 8.4k comments. This lopsided ratio of 558 likes for every comment means the content won through quick taps rather than active debate. Average views reach nearly 2 million per video, indicating a large established presence. Success here relies on high-volume consistency rather than niche growth strategies. The scale of this account means it functions as a broad news outlet where reach is already guaranteed by the brand name.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 143 total posts. This shortest duration also achieves the highest engagement rate of 7.32%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with a high frequency rank. They provide an extremely dense stream of content that allows for constant brand integration. While their consistency grade is low due to irregular gaps between posts, the sheer volume of daily uploads ensures a steady presence. This pace has been established over the last month. Content typically lands on Tuesday and Wednesday at 12:00 UTC. Saturday serves as the quiet day for new uploads. Marketers can rely on a heavy drumbeat of content rather than sporadic drops. You can time specific tie-ins around the high volume of posts appearing during the midweek windows.

Audience & Reach

The account holds a top-of-field rank with a multiple of 24.0 over the median creator. This ranking indicates that a single campaign will reach a broadcast-scale audience rather than a niche community. Content performs well relative to the standard as the like rate sits nearly double the median. A higher engagement ratio suggests that a brand message earns a stronger response from viewers per view. The data shows the audience is concentrated entirely within the United Kingdom. While a brand can effectively reach the British market, it cannot rely on this account to reach audiences in other regions. Total plays across the archive sit at 44.4 billion. A brand tag placed alongside such an extensive history sits next to content that has already been viewed billions of times rather than starting as a fresh entry. The audience fits the news and media category because the high like response combined with top-of-field size indicates a stable reach for information-based messaging.