Roblox

Roblox

@roblox

Reimagining the way people come together

lnk.bio/roblox Joined 2020-03-31

25.9M

Followers

89

Following

143.2M

Total Hearts

976

Videos

146.7K

Avg Hearts/Video

lifetime average

3.18%

Engagement Rate

6.2y

Account Age

346.7K

Followers/Month

lifetime average

1.9M

Hearts/Month

lifetime average

13.1

Videos/Month

lifetime average

We also record @roblox's follower count over time. See the @roblox TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Roblox (@roblox) is a verified gaming TikTok account with 25.9M followers and 976 videos. That ranks 103 of the 1,349 accounts with a TKMetrics report by followers, 23.5x the median account. Since it was created 6.2 years ago it has averaged 346.7K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2020-03-31
Verification Yes
Profile language (app setting) EN
Follower Ratio 290K:1

Data Summary

Videos Analyzed 14 (1.4% of total)
Avg Plays per Video 482,768
Avg Likes per Video 10,665
Engagement Rate 3.18%

Metrics based on 14 most recent videos (1.4% of 976 total).

Engagement Analysis

Based on 14 videos (1.4% sample)

Across the 14 videos we analysed (Feb 14, 2026 to Jun 18, 2026), the average video got 482.8K plays and 2.2% of viewers liked it, 0.5x the 4.5% median like rate of the creators we track. Saves (0.28% of views) trail shares (0.36%); comments are 0.61%.

482.8K

Avg Plays/Video

10.7K

Avg Likes/Video

3.0K

Avg Comments/Video

1.8K

Avg Shares/Video

Engagement Quality Analysis

Medians over every video we analysed: half of the posts did better, half did worse, and a quarter beat the 75th percentile. One viral hit lifts the average but barely moves the median, so the median is the better guide to what a typical post reaches.

375.6K

Median plays

6.4K

Median likes

756.9K

75th percentile plays

1.0M

Top Video

0.59

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 14-video sample across 976 total videos.

471.2M

Est. Total Plays

143.2M

Total Likes (TikTok's count)

2.9M

Est. Total Comments

1.7M

Est. Total Shares

1.3M

Est. Total Saves

Engagement Ratios

@roblox turns 2.2% of views into likes, 0.28% into saves and 0.36% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

2.21%

Likes / Views

0.61%

Comments / Views

0.36%

Shares / Views

0.28%

Saves / Views

Likes are the most frequent action at 2.21% compared to other metrics.

Viral Hit Rate

14.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 85% of the creators we track. The 5x figure is the same measure at five times the norm.

14.3%

2x Avg (2 of 14)

0.0%

5x Avg (0 of 14)

Consistency Score

@roblox's view count swings by a CV of 0.65, steadier than 98% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

B

CV: 0.65

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @roblox as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 25.9M followers

$129,254 – $310,210

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 14 videos

2 of the 14 videos (14.3%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 7 of 14 videos are under 15 seconds and 3 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

32s

Average Duration

<15s
7
15-30s
1
30-60s
3
1-3min
3

The account favors shorter videos under 15 seconds with 7 of its 14 recent posts falling into this category.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

57.1%
8 of 14

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s 7 3.07%
15-30s 1 1.73%
30-60s 3 3.14%
1-3min 3 5.70%

Lengths with fewer than 5 videos are listed but not ranked, so no length is marked best here.

Posting Patterns & Optimal Timing

Based on 14 videos (1.4% sample)

The account posts 5.1 videos a week, most often on Thursday and Friday and most around 19:00 and 20:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 5.1
Avg Gap Between Posts 33.4h
Data Range Feb 14, 2026 to Jun 18, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 90 uploads with a date, a wider set than the 14 videos analysed above.

Thursday
19
Friday
19
Wednesday
17
Monday
12
Saturday
10
Tuesday
10
Sunday
3

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts around 5.1 times per week with a peak at 20:00 UTC. Most activity occurs on Thursday and Friday, while Sunday is the quietest day.

Top Videos

Top 14 by play count from 14 analyzed

4.2M

Combined Plays (Top 5)

90.1K

Combined Likes (Top 5)

847.2K

Avg Plays per Top Video

Apr 13, 2026

New standards to publish games on Roblox are coming soon.

1.0M

Views

27.8K

Likes

11.3K

Comments

14.7K

Shares

4.3K

Saves

⏲ 2m 7s ♪ original sound - roblox – Roblox
Mar 26, 2026

An update on our safety initiatives.

975.4K

Views

8.1K

Likes

6.9K

Comments

1.2K

Shares

956

Saves

Apr 21, 2026

The crown isn't given, it gets claimed. Tune in live on April 24 at 12:30PM PST on YouTube, TikTok, Twitch and Roblox.

821.9K

Views

36.0K

Likes

3.3K

Comments

2.2K

Shares

4.5K

Saves

⏲ 41s ♪ original sound - roblox – Roblox
Apr 06, 2026

Avatar makeup is here to serve.

756.9K

Views

5.8K

Likes

3.1K

Comments

395

Shares

695

Saves

♪ Ancora - Totally Enormous Extinct Dinosaurs Remix – Durante
Apr 17, 2026

The teams are locked. The competition will be fierce. Who are you rooting for?

658.8K

Views

12.5K

Likes

3.0K

Comments

755

Shares

1.9K

Saves

9 more top videos for @roblox

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Hashtags

We found no hashtags in the 14 videos we analysed.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 14 most recent videos (1.4% of 976 total). Excludes stopwords, hashtags, and mentions.

roblox (5) account (2) crown (2) tune (2) update (2)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

3 unique sounds | counted across 86 videos, a wider sample than the 14 analysed above
original sound - roblox - Roblox 84x
Ancora - Totally Enormous Extinct Dinosaurs Remix - Durante 1x
Tomorrow - Adrián Berenguer 1x

What the numbers say

Strengths

  • + Steady plays from video to video (grade B)
  • + Verified account

Watch-outs

  • ~ Like rate 2.2%, below the 4.5% median like rate of the creators we track
  • ~ Small sample: 14 videos analysed

Questions about @roblox

How many followers does @roblox have on TikTok?

@roblox has 25.9M followers on TikTok.

What is @roblox's TikTok engagement rate?

@roblox has an engagement rate of 3.18% based on their recent videos.

How much does @roblox earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @roblox as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $129,254 - $310,210 per post.

How many TikTok videos has @roblox posted?

@roblox has posted 976 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @roblox's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 14 analyzed videos (1.4% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @roblox TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/roblox-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.