Roblox

Ranking 103 out of 1349 tracked creators makes this account a giant that holds 25.9M followers, which is 23.5 times the median follower count of 1.1M. The growth trajectory remains fast with an addition of 346.7K new followers every month over its 6.2 year lifespan. This long history has built a large catalog depth totaling 471.2M plays and 10.4M likes across all content. The 1.7M total shares indicate high word of mouth movement while the 1.3M total saves confirm that the content provides consistent rewatch value for the audience. Average views sit at 482.8K per video, which is in line with what an account of this size would predict. However, the 2.21% like rate falls below the 4.93% median, suggesting that while reach is high, the immediate engagement per view is lower than the average creator. The rest of this report breaks down the specific audience demographics and top performing content pillars.

The audience approves less than the typical user, as the like rate of 2.21% sits below the 4.93% median at rank 1090 of 1349. This indicates a passive relationship with the content. Commenting is the most frequent action among these behaviors at 0.612%. Sharing follows at 0.364%, while saves sit at 0.284%. Downloads are the rarest action at 0.005%. These figures translate to 3.0K comments, 1.8K shares, 1.4K saves, and 24 downloads per video. The audience favors community discussion over content retention or saving for later. Brands should expect high engagement volume but low intent to revisit the content as a reference tool. Reach is inconsistent across the 14 videos. Only two videos reached twice the average, while zero hit the 5x mark. A consistency coefficient of 0.65 indicates erratic reach patterns rather than steady growth. This audience functions as a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals form the primary revenue stream for this account because of its large scale. A creator with 25.9M followers can command a brand fee between $100,000 and $300,000 per post. This high ceiling exists because sponsorship pay scales with follower count. In contrast, Creator Fund payouts depend on views and pay only pennies per thousand impressions. The rank of 103 out of 1349 means this creator sits in a position of power. They command a premium for their name and can decline low offers from brands. A buyer should treat the high end of the estimated range as a starting point for negotiation rather than a fixed cost. The lower like rate of 2.21 percent suggests the audience is large but perhaps less engaged than the median, which might allow some room to negotiate toward the middle of the price band. A cost per view check helps determine if a brand pays for reach or influence. Dividing the top end of the sponsorship range by 482.8K average views results in roughly $0.62 per view. This figure helps buyers test if a quote is inflated by the name alone. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate the feed with half of all videos under 15 seconds. Longer content between one and three minutes earns a much higher engagement rate than the 15 to 30 second bucket. Opt for the longer format when possible because it performs over three times better per view than the shorter middle ground. Focus on depth over speed to capture more interaction from the audience. Original audio appears on over half of the posts, prioritizing brand identity over the reach of trending sounds. Captions stay brief at an average of 59 characters to keep the focus on the visuals. The absence of duet and stitch options keeps the community interaction contained within the comments rather than external remixes. The standout video lasted 127 seconds and reached over double the typical view count for this account. It gathered roughly two likes for every comment, creating a much more talkative response than usual. This specific balance suggests that longer content can spark active debate instead of just passive scrolling. Average views reach nearly half a million per post, indicating a large established presence. Growth strategies should focus on maintaining high engagement within this large base rather than hunting for new viewers. The scale of the audience means even small shifts in engagement rates represent thousands of people moving from observers to participants.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter videos under 15 seconds with 7 of its 14 recent posts falling into this category. Longer videos perform better because 1 to 3 minute content earns a higher engagement rate than 15 to 30 second clips.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the median frequency with high consistency over several months. They currently produce more than double the average weekly output of other creators in this category. This steady volume translates to a reliable stream of content for any planned campaign. Their posting habits have been established for over 100 days, confirming this is a durable routine rather than a temporary spike. While their gap between posts varies slightly from a perfect clockwork rhythm, the overall frequency remains high and dependable. You can expect new content most often on Thursday and Friday with peak activity around 20:00 UTC. Sunday remains the quietest day for new uploads. Marketers can plan activations around this frequent output to ensure consistent visibility during a partnership.

Audience & Reach

The account sits at rank 103 with a multiplier of 23.5 over the median. This positioning indicates broadcast-scale reach for any campaign. A brand can expect high visibility across a wide audience base rather than a niche community. Content originates from the US, which holds a 100% share of the sampled video data. While this ensures your message reaches American viewers effectively, you cannot count on Mexico or Canada to provide additional regional coverage. A global brief would require different creators to reach those specific markets. The like rate falls below the median by more than half. This lower engagement ratio suggests a broad but less reactive audience. A sponsored post may reach many people but will not generate high volumes of active interactions. Total plays across the back catalogue reach 471.2 million. Placing a brand tag in this environment means your content sits alongside a history of views that has already been consumed millions of times. This context provides a backdrop of established visibility rather than a fresh start for the campaign. The audience fits the gaming category because the scale and low engagement indicate a large reach across a general interest group.