Doja Cat

Ranking at 96 out of 1349 tracked creators makes this account a giant that holds 26.8M followers, which is 24.4 times the median follower count of 1.1M. The growth trajectory of 343.1K new followers every month indicates fast growth for an account that has been active for 6.5 years. While average views sit at 2.4M per video, the 14.08% like rate is far above the median of 4.93%. This high engagement rate suggests a very loyal audience that interacts with content much more frequently than the typical user. The rest of this report breaks down specific engagement trends and audience demographics.

This audience approves of content at a much higher rate than the typical user, ranking 76 out of 1349 for like rates. The data reveals that shares are the dominant form of engagement. Shares reached 0.88% while saves hit 0.627%, and comments sat at 0.124%. These numbers translate to 21.6K shares, 15.3K saves, and 3.0K comments per video. High share rates indicate strong word of mouth advocacy compared to the lower volume of active discussion in the comments. Brands should prioritize content that fans want to broadcast to their own networks rather than just talk about. Reach is inconsistent across the catalog. Five videos out of 34 reached double the average view count, but no videos hit five times the average. A consistency coefficient of 1.01 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 26.8M followers, they can command a brand fee between $150,000 and $300,000 per campaign. This high ceiling exists because sponsorship pay scales with total follower count while Creator Fund payouts scale with views. The Creator Fund pays only pennies per thousand views, making it an inefficient primary income source compared to direct brand partnerships. A rank of 96 out of 1349 puts this creator in a position of power. High ranking allows them to command a premium and decline low-value briefs. Their high like rate suggests they sit at the top end of their potential earning range. A buyer can test if a quote is for reach or fame by checking the cost per view. At 2.4M average views, a $300,000 fee equals $0.15 per view. These are modelled estimates from public metrics, not disclosed earnings.

The feed finds its strongest footing in the 15 to 30 second range where the majority of content lives. Create clips in this window to mirror the current output, as it outperforms the under 15s segment by a wide margin. This preference for mid-length clips results in roughly double the engagement compared to shorter clips. Original audio dominates nearly every post, trading potential trend reach for a distinct brand identity. Short captions of about 17 characters keep focus on the visual content rather than the text. Opening both duet and stitch options invites other creators to interact with the footage directly. The standout video clocked in at 20 seconds and reached over four times the usual audience size. It earned nearly 220 likes for every single comment, showing that viewers preferred quick engagement over deep discussion. This high ratio suggests the clip worked as a passive watch rather than a conversation starter. Average views of 2.4 million confirm this is an established powerhouse with a large existing reach. Strategy here should focus on maintaining this scale through consistent aesthetic choices.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 14 occurrences. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the median frequency with a steady volume of content. They maintain an active presence by posting roughly three times a week. While the recent pace has only been established for about three months, the high frequency suggests a consistent output. The higher consistency score indicates that their posting gaps are somewhat unpredictable rather than clockwork. Content typically lands on Tuesday and Saturday. Thursday is the quietest day for new uploads. Most posts appear around 19:00 UTC. Marketers can expect a dependable drumbeat of content to support a campaign. You should aim to time your tie-ins for the Tuesday or Saturday windows when fresh posts are most likely to land.

Audience & Reach

The account ranks in the top hundred of tracked creators with a follower count over twenty times the median. This position confirms broadcast-scale reach for any single campaign. A like response nearly triple the median suggests content earns high engagement from viewers. A brand message here will land with much more weight than on an average profile. This audience fits the music and entertainment category because of the top-of-field rank and high engagement rate.