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Ranking 105 out of 1349 tracked creators makes this account a giant that holds 25.7M followers, which is 23.4 times the median follower count of 1.1M. The growth trajectory is fast as it gains 365.2K new followers every month over its 5.9 year lifespan. While average views reach 116.2K per video, the like rate of 2.13% falls below the median of 4.93%. This discrepancy suggests that while the content reaches a large audience, it does not generate high levels of active engagement relative to typical accounts. The rest of this report covers specific content performance and audience demographics.

This audience approves less than usual compared to the platform median. The engagement data reveals that saves are the dominant behavior at 0.119% of views, followed by comments at 0.035%, shares at 0.027%, and zero downloads. With raw counts of 138 saves, 40 comments, and 32 shares per video, the data shows a preference for personal archiving over public interaction or distribution. This audience treats content as a reference tool rather than a conversation starter. Brands should focus on evergreen utility to capture these users. Reach is inconsistent with a high coefficient of variation of 0.98. Only five videos reached the double average mark while none hit the five times threshold. This indicates sporadic peaks rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this account because of the large follower base. A creator with 25.7M followers can command a brand fee between $100,000 and $400,000 per campaign. The Creator Fund pays only pennies per thousand views, making it a negligible source of income compared to direct brand deals. While the lower like rate suggests less engagement than average, the sheer scale of the audience ensures high visibility for advertisers. The rank of 105 out of 1349 places this creator in a position of power. They are a top-ranked name that can command a premium and decline low-paying briefs. A buyer must recognize their status as a celebrity rather than a standard influencer. At $100,000 per campaign, the cost per view is roughly $0.86. This high rate indicates a buyer pays for the prestige of the name rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips form the backbone of this feed since most videos fall between 60 and 180 seconds. You should aim for these longer durations to match the established pace of the account. The average length is 88 seconds, while shorter formats like those under 30 seconds are rarely used. Original audio dominates nearly every post, a choice that prioritizes a consistent brand voice over the easy reach of trending sounds. Captions stay substantial at an average of 128 characters to provide context for each clip. Stitch and duet options remain off most of the time, keeping the focus on the primary content rather than external remixes. The standout video lasted 83 seconds and pulled 498.1K views, reaching over four times the normal audience. It earned 5.0K likes against only 28 comments, showing that viewers preferred quick taps over active debate. Average views of 116.2K indicate a large, established presence where consistent volume is already achieved.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as they make up the majority of recent content. The average video length is 88 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a volume far above the field median with a high frequency rank. The account maintains a large follower base and high average views despite its rapid posting pace. While the consistency grade is high, the wide variance in gap timing suggests an irregular rhythm rather than a clockwork schedule. This behavior has only been observed for one day, so it is too new to confirm as a settled habit. Content typically lands during the 13:00 UTC hour. Most uploads occur on Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday, while Monday is the quietest day. Marketers can expect a heavy drumbeat of content but should plan tie-ins around the specific days when new posts land most frequently.

Audience & Reach

The follower rank places this account at a top-of-field level with a multiple over twenty times the median creator. This status means a single campaign can reach an audience of broadcast scale. While the high volume of followers provides reach, the like rate sits well below the median. A lower engagement rate indicates that the content reaches many people but receives less active interaction per viewer. Because of this gap, a brand message may have wide visibility but will not receive a strong peer-to-peer endorsement. This audience fits the News and Media category because the high follower count provides scale while the low like ratio suggests a passive viewing experience typical of news consumption.