ZHC

This creator ranks 235 out of 1349 tracked accounts and holds 15.9M followers, making it a giant that sits 14.4 times above the median size of 1.1M. The account has gained 174.4K new followers every month over its 7.6 year lifespan, which marks growth as fast for an account of this age. A total catalog of 2.0B plays and 201.2M likes establishes a large historical footprint across the platform. The 1.9M shares indicate high word of mouth movement while 7.6M saves confirm that the content has deep rewatch value for the audience. This reach verdict confirms the 10.20% like rate more than doubles the 4.93% median, showing much higher engagement than expected from a typical account. The average of 4.2M views per video is well in line with what an account of this size should produce. The following report breaks down these metrics into specific categories to guide your strategy.

This audience approves of content at more than double the median rate, ranking 241 out of 1349. The high like rate confirms strong immediate appeal for the brand message. Saves represent the most frequent action with a 0.385% rate and 16.2K total counts. This audience treats content as a reference tool they intend to return to. Shares at 0.097% (4.1K) show solid word of mouth spread. Commenting happens less often at 0.048% (2.0K), while downloads sit at 0.02% (843). The audience prioritizes personal utility and saving the content over active conversation or device storage. Brands should focus on high-value information that justifies a save rather than community building through comments. Reach is inconsistent. Only 11.6% of 251 videos reached double the average, while 7 hit the fivefold mark. A consistency coefficient of 1.7 indicates erratic reach patterns across the feed. This suggests content success depends on specific variables rather than a steady growth curve. This is an active audience that treats content as a resource to be kept.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large following. A follower count of 15.9M suggests a potential sponsorship range between $40,000 and $70,000 per post. This higher ceiling exists because brand deals scale with audience size while Creator Fund payouts rely on views and pay only pennies per thousand. Their rank of 235 out of 1349 places them in a tier that commands a premium from advertisers. Unlike lower ranked creators who are value buys, this profile can demand higher rates for their influence. A high like rate of 10.20 percent further justifies a position at the top of the expected price range. Buyers should use the $40,000 to $70,000 band to test quotes against actual reach. Dividing the upper end of that range by 4.2M average views results in roughly $0.017 per view. This calculation helps a brand determine if they are paying for true engagement or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed as most posts land under 15 seconds. These brief videos earn a much higher engagement rate than those between one and three minutes. You should prioritize the sub-15 second format to capture nearly double the engagement of the longer clips. Focus on brevity to maximize every view. Original audio appears in about 80% of posts. This choice trades potential reach from trending sounds for a consistent, recognizable brand identity. Captions stay short at an average of 56 characters to keep the focus on the visual. Turning off both duet and stitch features keeps the content exclusive and prevents other creators from remixing the clips. The top video lasted only 17 seconds and reached over 60 million views. This clip earned about 14.5 times the average reach of a standard post. It gathered 2.7 million likes against roughly 50,000 comments, showing a heavy lean toward quick taps rather than active debate. The content worked for passive viewers who engaged with a single tap. Average views sit at over 4 million per video. This high floor means the account operates within an established audience rather than seeking small-scale growth. Success here relies on maintaining this large reach through consistent stylistic choices. The scale of this profile makes standard engagement tactics less critical than maintaining the existing brand presence.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 60 seconds as they make up 85% of the content. Longer videos over 3 minutes perform better than those between 1 to 3 minutes in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The account follows a sparse high-production cadence because its elite follower rank and high average views outweigh the low posting frequency. This creator ranks in the top tier of the field despite posting at roughly half the median rate. The pace has remained stable for over five years, establishing it as a durable habit rather than an experimental phase. Because the consistency grade is low and the gap variance is high, the timing of new content is unpredictable on a weekly basis. New videos typically land on Wednesday and Thursday around 18:00 UTC. Saturday remains the quietest day for uploads. Marketers should expect sporadic drops rather than a predictable drumbeat of posts. You can plan a campaign around these specific mid-week windows to align with new content arrivals.

Audience & Reach

The account holds a top-of-field rank with a multiple of 14.4 over the median creator. This ranking confirms the profile operates at broadcast-scale for any campaign. A high like rate of 10.20 percent sits well above the median of 4.93 percent. This gap means a brand message earns a stronger engagement signal per view compared to typical creators. The audience is concentrated in one primary market with the United States holding a 98% share. Brands can reach American viewers effectively, but they cannot count on Mexico or the Bahamas for this specific account. A global brief would require additional creators to capture those secondary markets. The total lifetime footprint reaches approximately 2 billion plays across the content archive. A brand tag placed here sits beside content that has already been viewed billions of times rather than starting fresh. The audience fits the entertainment category. This alignment stems from the combination of a high-volume follower rank and a strong like response.