INSPIRASIDEBM

This creator ranks 233 out of 1349 tracked accounts and holds 15.9M followers, making them a giant that commands over 14 times the median follower count of 1.1M. The account has aged 6.2 years while gaining 212.3K new followers every month, which marks a fast growth trajectory for a creator with this level of established tenure. A lifetime catalogue totaling 8.5B plays and 113.7M likes indicates a large volume of historical engagement across the entire profile history. The 7.4M shares suggest a high level of word of mouth distribution while the 10.7M total saves indicate that the content provides lasting utility or rewatch value for the audience. While average views reach 1.2M per video, which is in line with an account of this size, the like rate of 1.35% falls well below the 4.93% median. This discrepancy suggests a high volume of passive viewing compared to active engagement. The following report provides a deeper breakdown of content performance and audience interaction metrics.

The audience approves of content much less than the platform average, ranking 1267 out of 1349 for like rates. This low approval rate suggests viewers consume the content passively without feeling a need to signal public support. Saves represent the most frequent action at 0.126% with 1,500 counts per video. Shares follow at 0.088% with 1,000 shares. Downloads occur at 0.032% with 378 instances. Comments are the least frequent action at 0.023% with 271 entries. The audience prioritizes keeper value and word-of-mouth over active community discussion. High save and share rates compared to low comment counts mean a brand should treat this as a repository for useful information rather than a space for conversation. The reach is inconsistent with a coefficient of variation of 2.0. Out of 295 videos, 37 reached double the average while 11 hit five times the average. This variance indicates unpredictable growth patterns across the catalog. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals represent the primary revenue stream for this creator due to their large follower base. A profile with 15.9M followers commands a brand fee in the range of $100,000 to $250,000 per campaign. Creator Fund payouts are much lower because they scale with views and pay only pennies per thousand. Sponsorship fees scale directly with total reach rather than just the immediate view count of a single post. A rank of 233 out of 1349 puts this creator in a position of high leverage. They occupy a top tier where the brand pays for the authority of the name and can often decline lower offers. The $100,000 to $250,000 range serves as a baseline for negotiations rather than a fixed fee. A buyer can use these figures to test if a quote is fair by checking the cost per view against the 1.2M average views. This calculation helps determine if a brand is paying for actual reach or for the prestige of the account. These are modelled estimates from public metrics, not disclosed earnings.

Longer content defines this account as most videos exceed three minutes. This specific format earns a 1.56% engagement rate compared to just 0.4% for clips under 15 seconds. Choose the long-form style to gain nearly four times the engagement of short clips. Focus on extended durations to build deep interest rather than quick hits. Original audio powers most of the feed. Choosing this path sacrifices potential reach from trending tracks to establish a distinct brand voice. Short captions averaging 45 characters keep the focus on the visual content. Disabling both duet and stitch features ensures the audience remains focused on the core footage without outside interference. The top video lasted 184 seconds and pulled 28.4 million views. This result outperformed the typical reach by a factor of 24.0. With 403.4K likes against only 3.3K comments, the clip earned passive watching rather than active debate. High engagement stayed in the taps while viewers skipped the comment section. Average views exceed 1.2 million per post. This volume indicates a large established audience rather than a growing niche page. Strategy should focus on maintaining this high floor of reach through consistent long-form production. The account already operates at a scale where every video reaches hundreds of thousands regardless of minor tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos over 180 seconds with 249 total posts in that category. These long videos perform better than shorter content because they earn a 1.56% engagement rate compared to 0.4% for videos under 15 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post at a volume far above the field median with a high frequency rank. This high output of nearly twenty videos per week creates a dense content stream for your brand to inhabit. The average gap between posts is much shorter than the typical creator, ensuring fresh content appears daily. While the consistency grade is low and the gap variance is high, this reflects an aggressive volume strategy rather than a lack of discipline. This pace has been established over several months. Most new content lands on Wednesday and Thursday, with 13:00 UTC being the busiest hour for uploads. Sunday remains the quietest day for new posts. You can plan a campaign around a dependable drumbeat of daily content. Align your tie-ins with the mid-week peaks to capture the most frequent posting windows.

Audience & Reach

The account ranks in the top of the field with a follower count over fourteen times the median creator. This high rank means a single campaign can reach a broad audience across the platform. Indonesia represents one hundred percent of the tracked content shares. A brand can target this specific market effectively but must source other creators to reach audiences in any other country. The like rate sits well below the median, falling by more than three percentage points. This indicates that while the reach is wide, the engagement per view is low for a sponsored message. Total plays across the catalog reach 8.5 billion. A brand tag placed here sits next to content already viewed billions of times rather than starting fresh with a new audience. The creator fits the food and beverage category. This alignment works because the high follower rank provides scale while the lower like rate suggests a passive viewer base typical of recipe-based content.