Ericka Pineda

This account ranks as a giant among the 1349 creators we track because it holds 15.9M followers which is 14.4 times the median follower count of 1.1M. The growth trajectory is fast, with the creator gaining 205.3K new followers every month over its 6.4 year lifespan. This large archive has amassed 30.7B total plays and 1.6B total likes to build a deep history of engagement. The 33.0M shares indicate a high level of word of mouth distribution across the platform while the 91.1M saves suggest that the content provides lasting value for viewers who want to return to specific posts. This volume of saved content indicates a very high level of and stickiness for the brand presence. The average view count of 4.7M per video is in line with what an account of this size should expect. Furthermore, the 5.28% like rate clears the 4.93% median, confirming that the audience is highly active. The rest of this report covers specific engagement trends and content performance.

The audience approves of the content more than the platform average, ranking 636 out of 1349 creators. This indicates a baseline level of positive sentiment from viewers. Saves represent the highest form of intent with a 0.296% rate per view. Shares follow at 0.107%, while comments and downloads sit at 0.054% and 0.044% respectively. These figures translate to 13.8K saves, 5.0K shares, 2.5K comments, and 2.1K downloads across the catalog. The high save rate compared to other actions shows viewers treat this content as a reference tool they intend to revisit. Brands can expect an audience that keeps content for future use rather than just discussing it in real time. Reach is stable but rarely peaks. Only 9% of the 223 videos hit double the average, while only 4 reached five times the average. A consistency score of 1.01 indicates very steady growth without erratic spikes. This suggests a loyal base rather than a volatile reach pattern. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. With 15.9M followers, they can command a contract value between $40,000 and $60,000 per post. This high ceiling exists because sponsorship fees scale with total follower count while Creator Fund payouts are tied to views. The fund pays only pennies per thousand views, making it a negligible source of income compared to brand deals. A rank of 234 out of 1349 places this creator in a position of power. They occupy the top tier and can command a premium price because they have the leverage to decline low offers. Their strong engagement rate also justifies a higher spot within their bracket. A buyer should view the $60,000 upper limit as a starting point for negotiation rather than a fixed cost. A cost per view analysis helps determine if a quote pays for reach or brand equity. Dividing the top sponsorship band by 4.7M average views results in roughly $0.013 per view. This low figure suggests that most of the fee is a premium for the name and influence rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips form the backbone of this feed with 83 posts exceeding three minutes. This preference works because those long-form videos earn a 6.48% engagement rate compared to just 4.71% for the one to three minute bucket. Prioritize content over 180 seconds to capture nearly double the engagement per view than the medium clips do. Original audio is the primary choice on almost 90% of videos. This decision swaps the potential reach of trending sounds for a consistent brand identity. Captions stay brief at an average of 37 characters to keep focus on the visual. Turning off both duet and stitch features keeps the content private from remixing, ensuring all attention stays on the primary footage. The peak video lasted 59 seconds and reached 26.7 million views, which is about 5.7 times the normal reach for this account. It pulled in over 648k likes against only 2.8k comments. This ratio of 232 likes per comment shows that the clip gained large traction through quick taps rather than active debate. Average views reach nearly five million per post, indicating a large established audience. Scaling is not the primary hurdle here because the account already maintains high volume across its content. Success for this creator depends on maintaining these specific engagement ratios within a large existing fan base.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors longer videos over 180s with 83 entries. This specific length also performs best with a 6.48% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because their high volume of posts exceeds the field median and they maintain a consistent output. Ericka Pineda uploads more than six times the average amount for her peers every week. This pace has been established over several months to form a durable habit. While the consistency grade is lower, the short gaps between videos ensure a steady stream of content for your team to work with. New content lands most frequently on Monday and Wednesday. The busiest hour for new uploads occurs at 14:00 UTC. Sunday remains the quietest day for her posting activity. You can count on a dependable drumbeat of posts rather than sporadic drops. Plan your campaign tie-ins around the Monday and Wednesday windows to align with her most frequent upload days.

Audience & Reach

The account holds a top-of-field rank with a multiple of 14.4 over the median creator. This position confirms the profile commands broadcast-scale reach for any single campaign. Content performs well against the benchmark as the like rate exceeds the median by more than half a percentage point. A higher engagement ratio means a brand message earns stronger recognition from viewers compared to average performers. The audience is concentrated entirely within the Philippines. While this provides deep penetration into one specific market, it means the account cannot reach audiences in other regions for a global brief. The total play count across the history of content reaches over 30 billion. Because this volume sits alongside a single sponsored post, a brand tag appears next to content that has already been viewed billions of times rather than at a fresh starting point. The audience fits the beauty and personal care category. This alignment works because the high follower rank provides scale while the above-average like rate indicates a steady reception from viewers.