Yasmin

Yasmin holds a rank of 232 out of 1349 creators, making her a giant in this field with 15.9M followers. This total is 14.5 times the median follower count of 1.1M for tracked accounts. Her growth of 151.6K new followers every month indicates fast and consistent expansion over her 8.7 year tenure. The catalogue has accumulated 967.3M total plays and 32.3M total likes, establishing a large historical presence. High share counts of 1.9M indicate strong word of mouth while the 3.3M saves suggest that her content provides high rewatch value for long term retention. Her average views of 644.9K per video are in line with what an account of this size should expect to produce. However, the like rate of 3.34% falls below the median of 4.93%, suggesting that while her reach is wide, the immediate engagement depth on individual posts is lower than average for creators of similar scale. The following report breaks down these metrics into specific engagement segments and content performance trends.

The audience approves less than the typical viewer for this account based on a 3.34% like rate against the 4.93% median. This puts the creator at rank 872 of 1349. Saves represent the most frequent action with a 0.346% rate, followed by shares at 0.192%, comments at 0.063%, and downloads at 0.1%. These actions translate to 2.2K saves, 1.2K shares, 409 comments, and 644 downloads per video. The audience prioritizes keeping content for future reference over active discussion or immediate distribution. High save and share rates compared to low comment counts suggest a community that consumes the work privately rather than engaging in public conversation. Brands should target this account for high-intent utility and archival value rather than community management goals. Reach is inconsistent across the 299 videos. Only 11.4% of content reached twice the average, while 9 videos hit five times the average. A consistency coefficient of 2.76 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on 15.9M followers, they can command between $40,000 and $80,000 per campaign. Creator Fund payments are negligible by comparison because those payouts scale with views and pay only pennies per thousand. Sponsorship fees instead scale directly with the total follower count to offer a much higher return on investment for brands. The rank of 232 out of 1349 means this creator sits in a position of high influence. They command a premium over the average user because their large following allows them to be selective with partners. A buyer should view the $80,000 figure as an upper limit for negotiations rather than a fixed fee. The lower like rate suggests they sit toward the middle of their potential earning bracket. A cost per view check helps determine if a brand is paying for reach or for the name. Dividing the top end of the sponsorship band by 644.9K average views results in roughly $0.12 per view. This metric helps a buyer decide if an inflated quote is justified by the creator's specific status. These are modelled estimates from public metrics, not disclosed earnings.

The 30 to 60 second window serves as the primary engine for this feed. These videos earn a 5.07% engagement rate compared to just 2.42% for clips between 15 and 30 seconds. Choosing the longer format more than doubles the engagement per view over the shorter option. Focus on these mid-length clips to capture the most active interest from the audience. Original audio appears in over half of the posts, indicating a choice to favor brand identity over easy reach from trending tracks. Captions stay brief at an average of 53 characters to keep the focus on the visuals. The lack of available duets or stitches keeps the content loop closed to other creators. This strategy ensures that every interaction stays centered on the primary footage rather than external remixes. The standout clip lasted 61 seconds and pulled 15.1 million views, reaching about 23.4 times the typical audience size. It gathered over 200k likes against only 1.3k comments, a ratio of 174 likes per comment. This lopsided split shows that the video succeeded as a visually satisfying piece for passive watching rather than sparking a conversation. Average views sit at over 600k, making this a large established presence. The content is designed to maintain high visibility among millions rather than chasing small-scale growth. Success here relies on consistent visual quality and timing rather than niche experimentation. The account already commands a large floor of attention regardless of specific post tactics.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds because they make up more than half of the content. However, the 30 to 60 second category performs better with a 5.07% engagement rate compared to 2.42%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because she posts nearly double the field median with a high frequency rank. Her volume of content provides a reliable foundation for brand planning. While her consistency score is lower due to irregular gaps between posts, this pace has remained stable for nearly two years. She maintains a top-tier follower rank and high average views despite some fluctuations in timing. Most new videos land on Saturday and Sunday with a peak upload hour at 17:00 UTC. Friday serves as the quiet day for her content. Marketers can expect a dependable drumbeat of posts to support a campaign. You should time your specific tie-ins for the weekend windows when she is most active.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 14.5 over the median. This high ranking means a single campaign can reach a wide audience for brand awareness. Brazil represents the primary market where the content is consumed. A buyer can expect strong penetration in this region but must hire different creators to reach the French and Italian segments. The like rate sits below the 4.93% median, meaning the engagement per view is lower than average. This indicates that while the reach is high, a sponsored message will land with less intensity per viewer. Total plays across the catalog exceed 967 million. A brand tag placed here joins content that has already been viewed hundreds of millions of times rather than starting from zero. This audience fits the Art Supplies category because the high follower rank provides scale while the lower like rate suggests a passive viewing experience.