15.7M
Followers
54
Following
965.3M
Total Hearts
4.0K
Videos
244.1K
Avg Hearts/Video
lifetime average
9.64%
Engagement Rate
6.4y
Account Age
205.6K
Followers/Month
lifetime average
12.6M
Hearts/Month
lifetime average
51.7
Videos/Month
lifetime average
We also record @f1's follower count over time. See the @f1 TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Formula 1 (@f1) is a verified sports TikTok account with 15.7M followers and 3,955 videos. That ranks 240 of the 1,349 accounts with a TKMetrics report by followers, 14.3x the median account. Since it was created 6.4 years ago it has averaged 205.6K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2020-02-03 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 291K:1 |
Data Summary
| Videos Analyzed | 279 (7.1% of total) |
| Avg Plays per Video | 3,536,435 |
| Avg Likes per Video | 329,351 |
| Engagement Rate | 9.64% |
Metrics based on 279 most recent videos (7.1% of 4.0K total).
Engagement Analysis
Based on 279 videos (7.1% sample)
Across the 279 videos we analysed (May 24, 2026 to Jun 18, 2026), the average video got 3.5M plays and 9.3% of viewers liked it, 2.1x the 4.5% median like rate of the creators we track. Saves (0.41% of views) outnumber shares (0.29%); comments are 0.04%.
3.5M
Avg Plays/Video
329.4K
Avg Likes/Video
1.3K
Avg Comments/Video
10.2K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 279 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 279.
7.8M
Median plays, top 60 videos
668.0K
Median likes, top 60 videos
9.8M
75th percentile plays
18.0M
Top Video
21.69
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 279-video sample across 4.0K total videos.
14.0B
Est. Total Plays
965.3M
Total Likes (TikTok's count)
5.0M
Est. Total Comments
40.3M
Est. Total Shares
57.2M
Est. Total Saves
Projected from the same sample, likes would come to 1.3B, 35% above TikTok's own count, because the sample leans towards this account's bigger videos. The other projected totals are probably high by a similar margin.
Engagement Ratios
@f1 turns 9.3% of views into likes, 0.41% into saves and 0.29% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
9.31%
Likes / Views
0.04%
Comments / Views
0.29%
Shares / Views
0.41%
Saves / Views
Viral Hit Rate
13.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 76% of the creators we track. The 5x figure is the same measure at five times the norm.
13.3%
2x Avg (37 of 279)
0.4%
5x Avg (1 of 279)
Consistency Score
@f1's view count swings by a CV of 0.96, steadier than 90% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
B
CV: 0.96
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @f1 as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 15.7M followers
$78,574 – $188,577
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 279 videos
37 of the 279 videos (13.3%) passed twice the average plays and 1 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 161 of 279 videos are under 15 seconds and 4 run a minute or longer, so few of its videos can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
17s
Average Duration
The account favors videos under 15 seconds with 161 posts in that range.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 9.64% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits below every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 161 | 10.67% |
| 15-30s (best) | 74 | 11.08% |
| 30-60s | 40 | 11.03% |
| 1-3min | 4 | 10.55% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 279 videos (7.1% sample)
The account posts 81.4 videos a week, most often on Sunday and Saturday and most around 17:00 and 19:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 81.4 |
| Avg Gap Between Posts | 2.2h |
| Data Range | May 24, 2026 to Jun 18, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts 81.4 times per week with the highest volume on Saturday and Sunday. The busiest hour is 19:00 UTC while Tuesday is the quietest day.
Top Videos
Top 60 by play count from 279 analyzed
83.8M
Combined Plays (Top 5)
5.9M
Combined Likes (Top 5)
16.8M
Avg Plays per Top Video
give us a wave 🏁👋 #f1 #monacogp #sports #celebrities #f1drivers
18.0M
Views
1.7M
Likes
2.3K
Comments
24.6K
Shares
64.1K
Saves
@Kim Kardashian watches on from the @ferrari garage 👀 #f1 #monacogp #Motorsport #kimkardashian
17.1M
Views
1.6M
Likes
6.0K
Comments
80.5K
Shares
42.3K
Saves
an incredible piece of motorsport history 🤩 hakkinen fires up the m2b to celebrate @McLaren Mastercard F1 Team 🧡 1000th grand prix #f1 #monacogp #mclaren #f1drivers
16.7M
Views
793.9K
Likes
5.8K
Comments
17.0K
Shares
63.7K
Saves
diving head first into the future ❤️ @Charles Leclerc @ferrari #f1 #charlesleclerc #ferrari #monacogp #Motorsport
16.1M
Views
704.0K
Likes
3.0K
Comments
12.0K
Shares
39.4K
Saves
max has retired from the race on the first lap 😓 #f1 #monacogp #maxverstappen #f1drivers #Motorsport
15.9M
Views
1.2M
Likes
5.5K
Comments
54.4K
Shares
50.1K
Saves
55 more top videos for @f1
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 279 most recent videos (7.1% of 3955 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 9.3%, 2.1x the 4.5% median like rate of the creators we track
- + Steady plays from video to video (grade B)
- + Fans save videos (0.41% of views) 1.4x as often as they share them
- + Verified account
Watch-outs
- ~ Only 4 of 279 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @f1
How many followers does @f1 have on TikTok?
@f1 has 15.7M followers on TikTok.
What is @f1's TikTok engagement rate?
@f1 has an engagement rate of 9.64% based on their recent videos.
How much does @f1 earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @f1 as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $78,574 - $188,577 per post.
How many TikTok videos has @f1 posted?
@f1 has posted 4.0K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @f1's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 279 analyzed videos (7.1% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @f1 TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/f1-tiktok-profile-stats/