Formula 1

This creator sits as a giant in the field at rank 240 out of 1349 tracked accounts because its 15.7M followers are 14.3 times the median follower count of 1.1M. Growth is fast for an account that is 6.4 years old as it gains 205.6K new followers every month. The catalog footprint is large with 14.0B total plays and 1.3B total likes built over its lifespan. High share counts of 40.3M indicate strong word of mouth movement across the platform while 57.2M saves suggest that the content has high rewatch value and staying power for a brand partner. The average view count of 3.5M per video is in line with what an account of this size would predict. This reach is bolstered by a 9.31% like rate which is well above the 4.93% median, confirming that the audience is highly engaged with the content produced. The following report provides a deeper breakdown of these engagement metrics and historical performance trends.

This audience approves content at a rate much higher than the platform median. The high like rate positions them as an engaged group of fans. These followers show strong intent to keep and revisit content, with saves outperforming shares by over 0.12%. This behavior indicates that the community views the posts as reference material rather than just fleeting news. Shares provide steady word-of-mouth spread while downloads reach a smaller but dedicated core. The 14.5K saves and 10.2K shares suggest high keeper value for the brand's assets. Downloads are lower but still confirm a desire to own the content. Brands should prioritize evergreen utility over temporary hype. Reach is inconsistent due to a high consistency coefficient of 0.96. While 37 videos hit double the average reach, only one video achieved five times the average. This volatility means growth depends on occasional spikes rather than steady linear gains. The audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator due to their large reach. A follower count of 15.7M suggests a sponsorship value between $100,000 and $250,000 per campaign. Creator Fund payouts are negligible by comparison because those rewards scale with views and pay only pennies per thousand. High engagement rates mean this account commands the higher end of that potential range from brands. A rank of 240 out of 1349 places them among top tier accounts that command a premium. This status allows them to decline low offers and demand fees based on their influence rather than just volume. A buyer should view the $250,000 ceiling as a starting point for negotiation. The cost per view sits at roughly $0.07 when calculated against 3.5M average views. This metric helps a brand determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed. Most posts land under 30 seconds, and that specific window earns an 11.08% engagement rate compared to just 10.55% for longer videos. Choosing a 15-to-30 second format over a minute-long clip yields roughly double the engagement per view. Make these shorter cuts your standard to maximize interaction from the audience. Original audio covers about 80% of the content. This choice sacrifices potential reach from trending sounds to build a distinct brand identity through unique audio. Captions average 100 characters, providing enough context to frame the clips without overwhelming the viewer with text. Disabling both duet and stitch options keeps the focus entirely on the primary footage rather than inviting remixes. The top performing video lasted 14 seconds and reached over 5 times the normal view count. It gathered 1.7 million likes against only 2.3k comments, meaning viewers preferred quick taps over starting conversations. This lopsided ratio indicates that fast-paced, visually driven clips win more passive engagement than interactive ones. Average views reach 3.5 million per post, which marks this as a large established account. Strategy should focus on maintaining high consistency rather than chasing growth from small numbers. Every video starts with a huge floor of visibility regardless of the specific editing choice.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 161 posts in that range. The 15 to 30 second category performs slightly better than longer content.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because their volume of content far exceeds the field median with a high frequency rank. They produce a large amount of content every single day to maintain a heavy presence on the platform. While the consistency score indicates some variation in the timing between posts, the sheer volume remains reliable for a marketer. This pace has been established over several weeks and shows a commitment to rapid output. New videos often land on Saturday and Sunday with a peak upload hour at 19:00 UTC. Tuesday is the quietest day for new content. You can plan a campaign around a dependable drumbeat of daily posts rather than sporadic drops. Most new content will appear during the weekend windows for easy tie-in timing.

Audience & Reach

This creator holds a top-of-field rank with a multiple of 14.3 over the median follower count. Such a high rank means a single campaign can reach a broadcast-scale audience across many users at once. Great Britain represents the primary reachable market for this account. Because Australia and France comprise the remaining split, a brand cannot expect to hit those specific regions through this profile alone. Coverage of those smaller markets would require additional creators in those locales. The like rate sits nearly double the median average. This high engagement ratio means a sponsored message will likely earn more interactions per view than the typical creator's content. The total lifetime footprint exceeds 14 billion plays across the archive. A brand tag placed here sits next to content that has already been viewed billions of times rather than starting fresh. The audience fits the automotive category because the high like response and top-of-field follower rank indicate a highly engaged, large-scale fan base.