Formula 1

Formula 1

@f1

it's all to drive for 😤 see ya in austria 🇦🇹 june 26-28

f1.com Joined 2020-02-03

15.7M

Followers

54

Following

965.3M

Total Hearts

4.0K

Videos

244.1K

Avg Hearts/Video

lifetime average

9.64%

Engagement Rate

6.4y

Account Age

205.6K

Followers/Month

lifetime average

12.6M

Hearts/Month

lifetime average

51.7

Videos/Month

lifetime average

We also record @f1's follower count over time. See the @f1 TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Formula 1 (@f1) is a verified sports TikTok account with 15.7M followers and 3,955 videos. That ranks 240 of the 1,349 accounts with a TKMetrics report by followers, 14.3x the median account. Since it was created 6.4 years ago it has averaged 205.6K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2020-02-03
Verification Yes
Profile language (app setting) EN
Follower Ratio 291K:1

Data Summary

Videos Analyzed 279 (7.1% of total)
Avg Plays per Video 3,536,435
Avg Likes per Video 329,351
Engagement Rate 9.64%

Metrics based on 279 most recent videos (7.1% of 4.0K total).

Engagement Analysis

Based on 279 videos (7.1% sample)

Across the 279 videos we analysed (May 24, 2026 to Jun 18, 2026), the average video got 3.5M plays and 9.3% of viewers liked it, 2.1x the 4.5% median like rate of the creators we track. Saves (0.41% of views) outnumber shares (0.29%); comments are 0.04%.

3.5M

Avg Plays/Video

329.4K

Avg Likes/Video

1.3K

Avg Comments/Video

10.2K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 279 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 279.

7.8M

Median plays, top 60 videos

668.0K

Median likes, top 60 videos

9.8M

75th percentile plays

18.0M

Top Video

21.69

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 279-video sample across 4.0K total videos.

14.0B

Est. Total Plays

965.3M

Total Likes (TikTok's count)

5.0M

Est. Total Comments

40.3M

Est. Total Shares

57.2M

Est. Total Saves

Projected from the same sample, likes would come to 1.3B, 35% above TikTok's own count, because the sample leans towards this account's bigger videos. The other projected totals are probably high by a similar margin.

Engagement Ratios

@f1 turns 9.3% of views into likes, 0.41% into saves and 0.29% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

9.31%

Likes / Views

0.04%

Comments / Views

0.29%

Shares / Views

0.41%

Saves / Views

Viral Hit Rate

13.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 76% of the creators we track. The 5x figure is the same measure at five times the norm.

13.3%

2x Avg (37 of 279)

0.4%

5x Avg (1 of 279)

Consistency Score

@f1's view count swings by a CV of 0.96, steadier than 90% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

B

CV: 0.96

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @f1 as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 15.7M followers

$78,574 – $188,577

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 279 videos

37 of the 279 videos (13.3%) passed twice the average plays and 1 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 161 of 279 videos are under 15 seconds and 4 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

17s

Average Duration

<15s
161
15-30s
74
30-60s
40
1-3min
4

The account favors videos under 15 seconds with 161 posts in that range.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

80.3%
224 of 279

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 9.64% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits below every row.

Duration Videos Avg Engagement
<15s 161 10.67%
15-30s (best) 74 11.08%
30-60s 40 11.03%
1-3min 4 10.55%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 279 videos (7.1% sample)

The account posts 81.4 videos a week, most often on Sunday and Saturday and most around 17:00 and 19:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 81.4
Avg Gap Between Posts 2.2h
Data Range May 24, 2026 to Jun 18, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Sunday
70
Saturday
51
Monday
49
Friday
41
Thursday
32
Wednesday
19
Tuesday
17

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts 81.4 times per week with the highest volume on Saturday and Sunday. The busiest hour is 19:00 UTC while Tuesday is the quietest day.

Top Videos

Top 60 by play count from 279 analyzed

83.8M

Combined Plays (Top 5)

5.9M

Combined Likes (Top 5)

16.8M

Avg Plays per Top Video

Jun 03, 2026

give us a wave 🏁👋 #f1 #monacogp #sports #celebrities #f1drivers

18.0M

Views

1.7M

Likes

2.3K

Comments

24.6K

Shares

64.1K

Saves

⏲ 14s ♪ Tokyo Drift – BLL4X
Jun 06, 2026

@Kim Kardashian watches on from the @ferrari garage 👀 #f1 #monacogp #Motorsport #kimkardashian

17.1M

Views

1.6M

Likes

6.0K

Comments

80.5K

Shares

42.3K

Saves

⏲ 8s ♪ 2000 – vowl. & Sace
Jun 04, 2026

an incredible piece of motorsport history 🤩 hakkinen fires up the m2b to celebrate @McLaren Mastercard F1 Team 🧡 1000th grand prix #f1 #monacogp #mclaren #f1drivers

16.7M

Views

793.9K

Likes

5.8K

Comments

17.0K

Shares

63.7K

Saves

⏲ 19s ♪ original sound - f1 – Formula 1
Jun 03, 2026

diving head first into the future ❤️ @Charles Leclerc @ferrari #f1 #charlesleclerc #ferrari #monacogp #Motorsport

16.1M

Views

704.0K

Likes

3.0K

Comments

12.0K

Shares

39.4K

Saves

⏲ 5s ♪ original sound - f1 – Formula 1
Jun 07, 2026

max has retired from the race on the first lap 😓 #f1 #monacogp #maxverstappen #f1drivers #Motorsport

15.9M

Views

1.2M

Likes

5.5K

Comments

54.4K

Shares

50.1K

Saves

⏲ 12s ♪ original sound - f1 – Formula 1

55 more top videos for @f1

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 279 most recent videos (7.1% of 3955 total). Excludes stopwords, hashtags, and mentions.

hamilton (33) kimi (28) team (25) race (20) antonelli (20)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

73 unique sounds | from 279 sampled videos
original sound - f1 - Formula 1 199x
Gymnopedie No.1 [Piano famous song](204824) - Kamimura Mahiro 2x
Pogba - BLKCITY & Abdul Kay & Raiza Biza & Mo Muse & Blaze The Emperor & JessB 2x
Olympo Rave - Kobe Mane & SoyFlowers 2x
Pieces (Solo Piano Version) - Danilo Stankovic 2x
original sound - germanyuk.alexandra - alexandra germanyuk 2x
TRAP GANG - Lastra 2x
MONACO BUNNY - TRILLBILL 2x
stellar - .diedlonely & énouement 1x
.....Wiii - ⚡ 𝕵𝖊𝖘𝖚𝖘⚡ 1x

What the numbers say

Strengths

  • + Like rate 9.3%, 2.1x the 4.5% median like rate of the creators we track
  • + Steady plays from video to video (grade B)
  • + Fans save videos (0.41% of views) 1.4x as often as they share them
  • + Verified account

Watch-outs

  • ~ Only 4 of 279 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @f1

How many followers does @f1 have on TikTok?

@f1 has 15.7M followers on TikTok.

What is @f1's TikTok engagement rate?

@f1 has an engagement rate of 9.64% based on their recent videos.

How much does @f1 earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @f1 as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $78,574 - $188,577 per post.

How many TikTok videos has @f1 posted?

@f1 has posted 4.0K videos on TikTok.

Want TikTok Data for Your Research?

Search hashtags, look up profiles, and export TikTok data to CSV for analysis.

Start Searching

About This Analysis: This analysis is based on a snapshot of @f1's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 279 analyzed videos (7.1% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @f1 TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/f1-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.