LADbible

Ladbible ranks 231 out of 1349 creators and holds 16.1M followers, making it a giant that maintains over 14 times the median follower count. The account gains roughly 194.9K followers per month, which indicates fast growth for an account that is 6.9 years old. While the average views of 4 million are in line with what an account of this size would predict, the 5.44% like rate clears the 4.93% median to indicate high engagement. The rest of the report covers deeper audience demographics and content performance.

The audience approves of content at a higher rate than the average viewer, ranking 621 out of 1349. This positive sentiment establishes a baseline of receptivity for new brand assets. High share rates of 0.26% and save rates of 0.258% indicate strong advocacy and intent to return. These behaviors dominate the engagement mix compared to the 0.018% comment rate. With 728 comments, 10.4K shares, and 10.3K saves per video, the data shows a community that prefers personal archiving and word-of-mouth spread over public discussion. Brands should prioritize content that serves as a reference or a shareable recommendation rather than starting a conversation. Reach is inconsistent across the 36 videos analyzed. Only 2 videos hit the 2x average mark while 1 reached the 5x threshold. A consistency coefficient of 5.11 suggests erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account due to its large reach. A follower count of 16.1M suggests a potential brand deal range between $40,000 and $80,000 per post. Creator Fund payouts are far less lucrative because they pay only pennies per thousand views regardless of the total audience size. Brand deals scale with the established community while creator funds rely solely on raw view counts to generate modest sums. The ranking of 231 out of 1349 identifies this profile as a high-authority account that commands a premium. Because they sit well above the median, they can command higher fees and decline low-paying briefs. A buyer should treat the quoted sponsorship band as a baseline for negotiation rather than a fixed price. The cost per view sits around $0.10 to $0.20 based on average views of 4.0M. This calculation helps a buyer determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives on clips under 30 seconds, with the sub-15 second bracket being the most common format. Use the shorter duration to capture the high engagement seen in those clips compared to the longer options. Original audio appears in half of the posts, a choice that prioritizes a consistent brand feel over the reach of trending sounds. Captions stay short at 50 characters to keep the focus on the video. Duet and stitch features are active most of the time to invite others to remix the content. The top post lasted 17 seconds and reached 30.6 times the normal audience. It earned over 330 likes for every single comment, showing that it won through quick taps rather than a deep debate. Average views near 4 million indicate a large established reach. Focus on maintaining this high volume of views through fast-paced, shareable clips.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds with 30 out of 36 clips falling in this range. Most content stays between 15 and 30 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average views. They post well below the field median, but the large following indicates that each drop carries weight. This pace has remained stable for nearly two years. The inconsistent gap between posts makes it difficult to predict an exact date for the next video. Content typically lands on Tuesday and Wednesday, while Saturday is the quiet day. The most frequent upload hour is 22:00 UTC. A marketer should expect sporadic drops rather than a dependable drumbeat of content. Plan your campaign around the Tuesday or Wednesday windows to align with their most active posting days.

Audience & Reach

The account ranks 231 out of 1349 followers and holds a 14.6x multiplier over the median creator. This high ranking indicates broadcast-scale reach for any single campaign. A like rate above the median suggests that message content earns a stronger engagement response from viewers than the average peer. A brand can expect its sponsored post to land with more impact per view compared to typical accounts in this category. This audience fits the entertainment and lifestyle category because of the high follower rank and the positive engagement lift over the median.