BBC News

This account ranks 241 out of 1349 tracked creators and holds 15.7M followers, making it a giant that is 14.3 times the size of the median creator. The growth trajectory is fast as it gains 304.8K followers every month over its 4.3 year lifespan. A large catalog of 5.3B total plays and 336.7M total likes establishes a deep, high-volume presence across the platform. The 34.0M shares indicate that content frequently travels beyond the immediate follower base through word of mouth. These 21.8M saves suggest that viewers find specific pieces of information to be worth keeping or revisiting repeatedly. This level of saved content highlights a high utility for archived information among its audience members. Average views sit at 437.9K per video, which is in line with what an account of this size would predict. The 6.35% like rate exceeds the 4.93% median, confirming that the engagement quality remains strong despite the high volume of reach. The following report breaks down specific content performance and audience demographics.

The audience approves of content more than the average user, as evidenced by a 6.35% like rate against the 4.93% median. This performance ranks the account 544 out of 1349. High share rates indicate strong word-of-mouth spread among viewers. Shares at 0.642% are the most frequent action, followed by saves at 0.412% and comments at 0.129%. Downloads occur at a rate of 0.048%. These figures translate to 2.8K shares, 1.8K saves, 567 comments, and 210 downloads per video. Shares and saves run hot for this audience, suggesting they treat the content as a source of information to keep or pass on. Comments and downloads run cold. A brand should focus on high-utility content that encourages sharing over active conversation. Reach is inconsistent across the portfolio. Only 11.5% of the 192 videos reached 2x average, while only 7 reached 5x. The consistency score of 2.61 indicates erratic reach patterns rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account due to its large follower base. A creator with 15.7M followers can command a brand fee between $20,000 and $31,400 per post. This high valuation stems from the fact that sponsorship pay scales directly with follower count while the Creator Fund pays only pennies per thousand views. Most creators find the Creator Fund insufficient to sustain operations compared to the lucrative rates offered by direct brand partnerships. The rank of 241 out of 1349 puts this creator in a position of power where they can demand a premium for their reach. They are far above the median and can decline lower offers because of their established authority. A buyer should view the high end of the quote as a target to negotiate down from rather than a fixed price. The cost per view sits between $0.45 and $0.72 based on the average 437.9K views. This metric helps a buyer determine if they are paying for actual engagement or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds perform best on this account. This specific length captures a 5.08% engagement rate while clips under 15 seconds only reach 2.83%. You should target the 15 to 30 second window to gain nearly double the engagement of the shortest format. Use this range as your primary goal to maximize interaction from every view. Original audio dominates the feed at over 81% of the total posts. This choice prioritizes a consistent brand voice over the hit of a trending sound for broader reach. Captions average 186 characters, providing substantial context with every clip. No duets or stitches are allowed, keeping the focus strictly on the primary reporting. The top video lasted 47 seconds and reached 12.8 million views to outperform the typical reach by 29.2 times. It earned 1.1 million likes against only 5.9k comments. This ratio of 190 likes per comment shows that the content succeeds as a passive experience for viewers rather than a spark for debate. Average views sit at over 437,000, marking this as an established news outlet with high steady volume. Growth strategies should focus on maintaining this consistent floor rather than chasing viral spikes. The account already commands a large audience regardless of the specific creative tactics used in each post.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors video lengths between 30 and 60 seconds. The 15 to 30s category performs better than the under 15s category.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post far above the field median with high volume and a very high frequency rank. The account produces content at an aggressive pace compared to other creators in the category. While the consistency grade is low, the sheer volume of posts remains extremely high even if the timing between uploads varies. This rapid output has been established for over a week. Content most frequently lands on Wednesday and Thursday. Sunday serves as the quiet day for new posts. The busiest hour for fresh content is 15:00 UTC. Marketers can expect a relentless drumbeat of content rather than sporadic updates. A campaign should target Wednesday or Thursday to align with these primary upload windows.

Audience & Reach

The account holds a top-of-field rank with a multiple of 14.3 over the median creator. This high standing means a single campaign reaches an audience at broadcast-scale. High engagement rates exceed the median by more than one percentage point. A brand message earns a stronger like response per viewer compared to average accounts. The majority of views originate from the United Kingdom market. While this allows for concentrated reach in that region, brands cannot rely on Australia or the United States for a global campaign. Those secondary markets require additional creators to achieve international coverage. A lifetime footprint of 5.3 billion plays exists across the catalog. A brand tag sits beside content that has already been watched billions of times rather than starting fresh. This historical depth provides a backdrop of high-frequency consumption. The audience fits the news and current affairs category because the scale and engagement levels indicate a stable, established reach for serious information.