Bailey

Ranking 239 out of 1349 creators puts this account in the category of a giant because it holds 15.8M followers, which is 14.3 times the median follower count of 1.1M. The growth trajectory is fast as the account gains 124.4K new followers every month despite being 10.6 years old. This large historical presence is backed by a catalog of 269.5M total plays and 28.5M total likes accumulated over its long lifespan. The 506.4K total shares indicate that the content frequently moves through word of mouth to reach new audiences beyond the immediate follower base. High engagement depth is evident in the 1.8M total saves, which suggests that the content has high rewatch value and serves as a lasting resource for viewers. The average view count of 263.9K per video aligns with expectations for an account of this size while the 10.57% like rate more than doubles the median of 4.93%. This indicates a highly active audience that interacts with the content at twice the typical rate. The rest of this report breaks down these engagement metrics by content type.

The audience approves of content at more than double the median rate, ranking 209 out of 1349. This high approval indicates strong initial resonance with the creator's style. Saves represent the most frequent action at 0.665% of views, followed by shares at 0.188%, comments at 0.079%, and downloads at 0.015%. These figures translate to 1.8K saves, 496 shares, 208 comments, and 40 downloads per video. The audience over-indexes on saves and shares compared to standard interaction. This behavior suggests a community that treats content as a reference point or a reason for word-of-mouth spread rather than just passive viewing. Brand partners can expect high retention of the message even after the initial view. Reach remains somewhat erratic with a consistency score of 2.75. Out of 299 videos, 32 hit a 2x multiplier while 10 reached 5x the average. This volatility suggests that while specific pieces can peak, the reach is not uniform across all posts. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator rather than Creator Fund payouts. A follower count of 15.8M suggests a potential brand deal range of $40,000 to $75,000 per post. Creator Fund payments scale with views and pay mere pennies per thousand impressions. Brand deals instead scale with the large audience size to provide much higher returns for partners. A rank of 239 out of 1349 puts this creator in a position of high authority. This ranking allows them to command a premium price because they can selectively decline briefs to maintain brand equity. The high like rate suggests they sit at the top end of their estimated value band. A buyer should use the $40,000 to $75,000 range as a starting point for negotiation. The cost per view stays between $0.15 and $0.28 based on an average of 263.9K views. This metric helps a buyer determine if a quoted rate is paying for actual reach or just the creator's name. High costs per view often indicate a premium for influence rather than raw volume. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed as most content exceeds 60 seconds. Videos between one and three minutes earn an 11.28% engagement rate, while those under thirty seconds only reach 8.5%. Choose the longer format to capture a higher percentage of interaction per view. This preference for depth over speed means the longer videos are worth about 30% more in engagement than the shorter ones. Original audio appears on over 71% of the posts. This choice prioritizes a signature sound over the reach gained from trending tracks. Short captions average just 59 characters to keep the focus on the visual. Disabling both duet and stitch features keeps the content exclusive, ensuring viewers stay focused on the original creator rather than looking for ways to remix it. The top video lasted 25 seconds and pulled 8.2 million views, which is about 30.9 times the average reach of this account. It earned 735.7k likes against only 3.1k comments. This lopsided ratio shows that the clip won through passive watching rather than active debate. High volume of taps over talk suggests a visual hook was the primary driver. Average views sit at 263.9k, which indicates a large established audience rather than a small niche. Growth strategies should focus on maintaining this high floor across consistent posts. The follower count confirms that every post starts with large reach regardless of specific creative tweaks. High volume is the constant for this account.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 105 total posts. This preferred range achieves a higher engagement rate of 11.28% compared to the 8.5% seen in shorter clips.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because she posts well above the median frequency with high-volume consistency over a long period. Her output of more than four videos per week creates a steady stream for brand planning. This pace has remained stable for over 500 days, making it a durable habit rather than a recent trend. While her inconsistent gap between posts suggests she does not follow a clockwork schedule, the high volume remains dependable for a marketer. Content typically lands on Monday and Wednesday with a peak upload hour at 01:00 UTC. Tuesday is the quietest day for new uploads. You can expect frequent content drops to support a campaign, though you should target her active days to time specific tie-ins.

Audience & Reach

The account sits at a top-of-field rank with a multiple of 14.3 over the median creator. This position allows a single campaign to reach a broad audience that exceeds typical influencer benchmarks. Regional data shows a concentration in the United States at 97 percent. A brand can expect high penetration in this primary market but must source other creators to reach viewers in Thailand or Canada. The like rate sits more than double the median average of the tracked group. This indicates that a sponsored message will earn a much stronger engagement signal per viewer than the standard baseline. Total plays across the archive exceed 269 million. A brand tag placed on a new post sits alongside content that has already been viewed hundreds of millions of times over many years. This audience fits the Beauty category because the high like response and top-of-field rank provide a stable environment for high-engagement product placement.