leah halton

Ranking as 242 out of 1349 creators puts this account among the larger players in our database. With 15.7M followers, it holds over 14 times the median count of 1.1M. The growth rate is fast, adding 240.4K followers every month despite being active for 5.4 years. Average views reach 45.5M per video, which is high for an account of this size. The 6.67% like rate clears the median of 4.93%, indicating strong engagement from the audience. The rest of the report covers deeper performance metrics and content trends.

This audience approves content at a rate above the median, ranking 521 of 1349. High save rates of 0.434% compared to shares of 0.201% and comments of 0.156% show high intent to return. The raw counts of 197.6K saves, 91.3K shares, and 70.9K comments confirm this hierarchy. Saves are the dominant behavior for this audience. This suggests content functions as a reference tool rather than just a conversation starter or word-of-mouth spread. Brands should prioritize evergreen utility over fleeting discussion to capture high intent. Reach is erratic with a consistency score of 4.49. Only two videos reached double the average while one hit five times the average. This indicates inconsistent and unpredictable reach patterns. This audience shows high engagement intent through saves rather than passive scrolling.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because of their large follower base. A brand partnership for an account with 15.7M followers typically commands a fee between $40,000 and $80,000 per post. Creator Fund payouts are much lower because they scale by views and pay only pennies per thousand impressions. The rank of 242 out of 1349 places this creator in a high tier where the name commands a premium. They can often decline low-paying briefs to focus on high-value partnerships. A cost-per-view gut check helps buyers see if they are paying for reach or for prestige. At $45.5M average views, the estimated sponsorship range suggests a cost per view of about $0.90 to $1.76. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed and capture nearly all the volume. Focus on these brief segments to replicate the engagement style of the account. This specific length outperformed the rare longer clips by a factor of roughly five in terms of reach per view. Original audio appears on over half of the posts, meaning the creator prioritizes a unique brand feel over the easy boost from trending sounds. Captions are kept extremely brief at around 11 characters to keep focus on the visuals. Open settings for both duets and stitches invite other creators to interact with every post. The standout video lasted 12 seconds and pulled 1.2 billion views, reaching about 26 times more people than a standard post. It earned 75 million likes against 2.3 million comments, showing a balanced ratio of passive watching to active discussion. Average views near 45.5 million place this account in the high-reach tier where consistent volume is the baseline. Success here depends on maintaining that core reach while hitting the specific short-form format.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since 32 out of 34 recent videos fall into this category. The average length is 12 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field by followers and average views despite a posting rate well below the median. Her pace has remained consistent for over two years, confirming this is a deliberate choice rather than an inconsistent habit. The wide variance in gaps between posts indicates she does not follow a clockwork schedule. Content typically lands on Sunday and Tuesday, while Saturday remains a quiet day for new uploads. Most activity occurs around 23:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You should time your tie-ins for the Sunday or Tuesday windows when her production cycle favors fresh posts.

Audience & Reach

The account holds a top-of-field rank with a follower count over fourteen times the median size. This position means a single campaign can reach a wide audience of listeners across the platform. Engagement levels sit above the median like rate by nearly two percentage points. A higher like ratio indicates that the content captures interest and helps a brand message land more effectively. The profile fits the beauty category because the high engagement rate combined with the large follower count allows for effective reach within this space.