LeendaDong

Ranking 211 out of 1349 creators puts this account as a giant in the field because its 17.3M followers are 15.7 times the median follower count of 1.1M. The growth rate of 188.9K new followers every month indicates fast growth for an account that has been active for 7.6 years. A lifetime total of 2.6B plays and 262.3M likes builds a large historical footprint across the entire catalog. The 26.9M shares indicate high word of mouth spread while 11.7M saves suggest deep keeper value and repeat engagement for the content. This reach verdict shows that the 10.12% like rate more than doubles the median of 4.93%, while the average of 2.2M views per video is well in line with what an account of this size should expect. The upcoming report provides a detailed breakdown of audience demographics and engagement patterns to help refine your strategy.

This audience approves of content at double the platform median, ranking 252 out of 1349 creators. High like rates indicate strong initial sentiment toward the creator's aesthetic and messaging. This approval functions as a primary signal of brand safety for potential partners. The engagement mix reveals specific user actions beyond passive watching. Shares are the most frequent action at 1.037%, followed by saves at 0.452%, downloads at 0.086%, and comments at 0.051%. These metrics translate to 23.3K shares, 10.2K saves, 1.9K downloads, and 1.2K comments per video. The audience prioritizes word-of-mouth spread over direct conversation. High share and save rates suggest the content serves as a reference point that users want to keep or distribute. Brands should treat this as a high-intent audience that finds utility in the content rather than just seeking social interaction. Reach is somewhat erratic with a consistency coefficient of 1.54. While 27 videos hit the 2x average mark, only 9 reached the 5x threshold. This suggests while the content occasionally peaks, it does not achieve consistent viral spikes every post. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large follower base. A creator with 17.3M followers can command a sponsorship fee between $40,000 and $85,000 per post. This income dwarfs Creator Fund payouts because those payments scale with views and pay only pennies per thousand impressions. High engagement rates suggest the audience is highly active, placing this creator toward the top of that price range. Their high rank of 211 out of 1349 means they command a premium for their reach. A name in this position has the leverage to decline low offers and demand higher fees based on status alone. Buyers should view the $85,000 ceiling as a starting point for negotiation rather than a fixed cost. Dividing that top offer by the 2.2M average views results in a cost per view of roughly $0.039. This metric helps a buyer determine if they are paying for actual reach or just the prestige of the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this feed. Most posts fall under 15 seconds, while the 30-to-60 second bucket sees much lower engagement. Opt for the sub-15 second format to capture a reach that is nearly three times higher than the medium-length alternative. Stick to these quick cuts as your primary strategy. Original audio appears on over 70% of the posts. This choice sacrifices potential growth from trending sounds to build a unique brand identity through consistent audio. Captions stay brief at an average of 80 characters, ensuring the text supports rather than distracts from the visuals. Disabling both duet and stitch features keeps the focus entirely on the primary content without outside interference. The top post lasted 11 seconds and earned 23.6 million views, roughly 10.5 times the typical reach of this account. It pulled in 1.5 million likes against only 5.5 thousand comments. This lopsided ratio indicates that viewers preferred quick taps over joining a conversation. The video succeeded through fast consumption rather than community debate. Average views exceed 2 million per post, marking this as an established powerhouse with a large following. High volume of views means the account already possesses notable reach regardless of minor creative tweaks. Success here relies on maintaining a high floor for every upload. The scale of the audience makes consistent presence more vital than chasing experimental formats.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short videos under 30 seconds as these make up 93 percent of the content. Longer videos perform better in terms of engagement, but they are rarely used by this creator.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they exceed the field median for weekly posts and maintain a high frequency rank despite their large follower base. This posting habit has remained stable for nearly three years. While the content volume is steady, the high consistency variance indicates an irregular schedule with occasional bursts rather than a clockwork cadence. You can expect frequent new content but should not rely on a predictable day-to-day rotation. New videos land most often on Tuesday and Friday. The quietest window occurs on Sunday. Most uploads occur around 23:00 UTC. A marketer can plan for high volume, though the specific timing of drops may vary week to week. Coordination is best targeted toward the Tuesday and Friday windows to align with these primary upload days.

Audience & Reach

The account holds a top-of-field rank with a multiple of 15.7 over the median follower count. This position confirms the creator operates at broadcast-scale for any campaign. Engagement is high because the like rate sits more than double the median. A brand message will likely earn a stronger response per viewer compared to typical creators. The audience is concentrated in the United States, which accounts for 87% of the content reach. While this allows a brand to target American consumers effectively, it means the smaller markets of Canada and Vietnam cannot be relied upon for global coverage. A different creator would be required to reach those specific regions. Total lifetime plays sit at 2.6 billion across the catalog. This depth means a new sponsored post appears alongside content that has already been viewed billions of times rather than starting fresh. The audience fits the beauty and personal care category. This alignment stems from the combination of high-volume reach and a strong like response.