Post Malone

This creator is a giant in the field, ranking 205 out of 1349 tracked accounts with 17.6M followers. This total represents 16.0 times the median follower count of 1.1M for creators we track. The account has gained 155.4K followers every month over its 9.4 year lifespan, which indicates fast growth for a creator with this much history. Average views reach 1.7M per video, which is high for an account of this size. The 8.50% like rate exceeds the 4.93% median, confirming that the audience is highly engaged with the content produced. The rest of the report covers a deeper breakdown of engagement trends and historical performance.

The audience approves of content at a much higher rate than the platform average, ranking 378 out of 1349 creators. This high approval indicates strong fan loyalty and positive sentiment toward the brand. Shares represent the most frequent action with a 0.412% rate, followed by saves at 0.389%. Comments occur less frequently at 0.143%. These metrics translate to 6.8K shares, 6.4K saves, and 2.4K comments per video. The high ratio of shares and saves compared to comments suggests a fan base that prefers personal advocacy and long-term reference over public conversation. Brands should treat this as an audience that promotes content privately or for future use rather than engaging in active community dialogue. Reach is inconsistent across the 25 videos measured. Three videos hit the 2x average mark, while none reached the 5x threshold. A consistency score of 1.09 indicates erratic reach patterns. This suggests the audience is highly engaged but does not respond predictably to every post. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to its large reach. A follower count of 17.6M suggests a brand deal range between $20,000 and $45,000 per post. Creator Fund payouts rely on views and pay only pennies per thousand impressions. This makes sponsorship the only viable path to high earnings for a creator at this level. The rank of 205 out of 1349 places this profile in a position of power. High ranking allows the creator to command a premium price and decline lower offers. A buyer should view the quoted range as a starting point for negotiation rather than a fixed fee. The high like rate suggests deep engagement that justifies pricing at the top of the bracket. A cost per view check helps determine if a quote pays for reach or brand equity. Dividing the upper sponsorship estimate by 1.7M average views results in roughly $0.026 per view. This metric helps a buyer see if they are paying extra for the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on the 30 to 60 second range where most posts live. Target this duration to match the account's primary style of delivery. Since only one video exceeded that mark, focus on keeping content under a minute to maintain consistency with the current reach. Original audio appears in roughly one third of the videos, meaning the creator often sacrifices easy trend discovery for a more distinct brand identity. Short captions around 34 characters keep the focus on the visual and audio elements. Open duet and stitch settings invite other creators to interact with the content. The standout video lasted 59 seconds and reached 4.5 times the normal view count. It earned over 800,000 likes against just 10,000 comments, showing that viewers preferred quick interactions over active debate. Average views of 1.7 million confirm a large, established audience. Success here depends on maintaining high production value for a wide audience rather than chasing small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 60 seconds with an average of 31 seconds. No engagement line is provided to determine the best performing length.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the cadence for this creator because they maintain a top follower rank despite posting well below the field median. This pattern has been established over nearly a year, indicating a deliberate choice of quality over volume. While the frequency rank is low, the high average view count confirms that each post carries weight with the audience. The consistency grade suggests an erratic rhythm rather than a clockwork schedule. New content typically lands on Saturday and Monday, while Thursday remains the quietest day for uploads. Marketers should expect sporadic drops rather than a dependable drumbeat of daily posts. You can time a campaign around their specific upload windows on the weekend or early in the week to catch new content when it surfaces.

Audience & Reach

This creator ranks at the top-of-field with a follower count sixteen times the median. A brand can expect high reach across a single campaign because of this broadcast-scale presence. The like rate sits well above the median, indicating a much stronger engagement signal per viewer. This means a sponsored post will land more effectively than a standard placement on an average account. The audience fits the music and entertainment category due to the high follower rank combined with the strong like response.