@postmalone TikTok Stats, Earnings & Analytics

Q: How many followers does @postmalone have on TikTok?

@postmalone has 17.6M followers on TikTok.

Q: What is @postmalone's TikTok engagement rate?

@postmalone has an engagement rate of 8.83% based on their recent videos.

Q: How much does @postmalone earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @postmalone's estimated Creator Rewards earnings are $45 - $112 per month (only videos over 1 minute earn), with estimated sponsorship value of $88,000 - $211,200 per post.

Q: How many TikTok videos has @postmalone posted?

@postmalone has posted 353 videos on TikTok.

Account Overview

What This Report Covers

Post Malone (@postmalone) is a verified music TikTok account with 17.6M followers and 353 videos. That ranks 205 of the 1,349 accounts with a TKMetrics report by followers, 16.0x the median account. Since it was created 9.4 years ago it has averaged 155.4K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2016-09-16
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	314K:1

Data Summary

Videos Analyzed	25
Avg Plays per Video	1,204,450
Avg Likes per Video	100,923
Engagement Rate	8.83%

Engagement Analysis

Based on 22 of 25 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 22 videos we analysed got an average of 1.2M plays and 8.4% of viewers liked them, 1.9x the 4.5% median like rate of the creators we track. Saves (0.36% of views) and shares (0.30%) are about level; comments are 0.15%.

1.2M

Avg Plays/Video

100.9K

Avg Likes/Video

1.8K

Avg Comments/Video

3.6K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 25 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 22 that aren't pinned.

1.7M

Median plays, top 10 videos

154.4K

Median likes, top 10 videos

5.3M

75th percentile plays

7.5M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

41,297,900

Total Plays

3,509,800

Total Likes

58,866

Total Comments

170,319

Total Shares

160,593

Total Saves

Engagement Ratios

@postmalone turns 8.4% of views into likes, 0.36% into saves and 0.30% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

8.38%

Likes / Views

0.15%

Comments / Views

0.30%

Shares / Views

0.36%

Saves / Views

Viral Hit Rate

4.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 4% of the creators we track. The 5x figure is the same measure at five times the norm.

4.5%

2x Avg (1 of 22)

0.0%

5x Avg (0 of 22)

Measured against the average of the 22 videos that aren't pinned.

Consistency Score

@postmalone's view count swings by a CV of 1.09, steadier than 85% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

C

CV: 1.09

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 1.2M views/video, leaving out 3 pinned videos, and about 3.1 videos a month (its lifetime average: videos posted over account age)

$45 – $112

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (1 of 25 analysed videos, with 3% of their views)

Sponsorship Value (Est. Per Post)

Based on 17.6M followers

$88,000 – $211,200

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 25 videos

1 of the 22 videos that aren't pinned (4.5%) passed twice the average plays and 0 passed five times it. Plays are mixed from one video to the next (consistency grade C). 6 of 25 videos are under 15 seconds and 1 runs a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

31s

Average Duration

<15s

6

15-30s

9

30-60s

9

1-3min

1

The account favors videos between 15 and 60 seconds with an average of 31 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

32.0%

8 of 25

Posting Patterns & Optimal Timing

Based on 25 videos

The videos we analysed went up most often on Saturday and Monday and most around 0:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 25 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Saturday

6

Monday

6

Tuesday

5

Wednesday

3

Friday

2

Sunday

2

Thursday

1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

How to read these charts

The account posts most on Saturday and Monday with the busiest activity at 0:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#snl50 (2) #skimspartner (1) #poppipartner (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

love (5) thank (5) back (2) roll (2)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

17 unique sounds

original sound - Post Malone 6x

Cold (feat. Post Malone) - BigXthaPlug & Post Malone 2x

Losers - Post Malone 2x

Congratulations - Post Malone 2x

Saint-Tropez - Post Malone 1x

Ocean Front Property - George Strait 1x

White Iverson - Post Malone 1x

Sunflower - Spider-Man: Into the Spider-Verse - Post Malone & Swae Lee 1x

What Was I Thinkin' - Dierks Bentley 1x

Take what you want - Madea 1x

What the numbers say

Strengths

+ Like rate 8.4%, 1.9x the 4.5% median like rate of the creators we track
+ Verified account

Watch-outs

~ Only 1 of 25 videos runs a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @postmalone

How many followers does @postmalone have on TikTok?

@postmalone has 17.6M followers on TikTok.

What is @postmalone's TikTok engagement rate?

@postmalone has an engagement rate of 8.83% based on their recent videos.

How much does @postmalone earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @postmalone's estimated Creator Rewards earnings are $45 - $112 per month (only videos over 1 minute earn), with estimated sponsorship value of $88,000 - $211,200 per post.

How many TikTok videos has @postmalone posted?

@postmalone has posted 353 videos on TikTok.

Post Malone