YOLO

This account ranks 216 out of 1349 tracked creators and holds 17.0M followers, making it a giant that sits at 15.5 times the median follower count of 1.1M. The growth trajectory is fast as the profile gains 217.5K new followers every month over its 6.5 year lifespan. A large catalog of 5.3B total plays and 328.3M total likes indicates a deep level of historical engagement with the content. The 5.3M total shares suggest a high rate of word of mouth distribution across the platform while 15.5M total saves confirm that the content provides high rewatch value for the audience. The like rate of 6.25% exceeds the 4.93% median, confirming that the engagement quality is stronger than average. Average views reach 7.5M per video which is in line with what an account of this size should expect to produce. The following report provides a deeper analysis of audience demographics and content performance trends.

This audience approves content at a higher rate than the platform average. The 6.25% like rate places the creator in rank 553 of 1349. High save rates of 0.295% compared to lower comment and share rates show intent to return as a reference. These figures mean the audience values utility over conversation. The audience engages with the content primarily by saving it for later use. Saves outpace shares at 0.1% and comments at 0.144%. The raw counts of 22.1K saves, 7.5K shares, and 10.8K comments confirm this pattern. Downloads are the least frequent action at 0.034% for 2.5K instances. High save numbers suggest a brand should focus on evergreen value rather than immediate dialogue. Low share rates indicate less organic word-of-mouth spread. Reach is erratic across the 283 videos. Only 12.7% of content reached the 2x average mark with 36 videos hitting that threshold. Three videos reached the 5x peak. A consistency coefficient of 1.05 confirms high volatility in reach. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator. A follower count of 17.0M suggests a high earning potential in the $50,000 to $85,000 range per campaign. These figures far outpace Creator Fund payouts because brand deals scale with audience size while platform funds pay only pennies per thousand views. A rank of 216 places this creator in a position of power. High ranking allows them to command a premium and decline offers that do not meet their standards. The high like rate suggests they sit at the top end of their estimated value band. A buyer can calculate the cost per view by dividing the sponsorship range by 7.5M average views. This check helps a brand see if they are paying for true reach or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed. Most posts fall under 15 seconds, but the 15 to 30 second range actually captures more engagement at 6.96%. Long videos over one minute drop to a 6.13% rate, meaning the medium-short format is worth about 14% more in engagement than the long-form content. Stick to clips under 30 seconds to maximize the return on every view. Original audio appears in over 75% of the videos. This choice sacrifices the easy reach of trending tracks to build a distinct sonic identity for the brand. Captions stay very brief at an average of 32 characters, ensuring the text supports rather than distracts from the visual. Disabling both duets and stitches keeps the content contained as a solo experience for the audience. The top post lasted only 12 seconds to reach 67.7 million views. This result was about 9 times the typical reach seen on this account. It earned 2.6 million likes against 32k comments, showing a heavy lean toward passive tapping over active debate. The success of that clip came from quick consumption rather than starting conversations in the comments. Average views sit at 7.5 million per post despite a smaller total follower count. This indicates an established presence with high-volume reach rather than a small niche growth phase. Success here depends on maintaining high baseline visibility through consistent formatting. The account already reaches millions of people regardless of specific minor tweaks to the content style.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 167 videos under 15 seconds. The 15 to 30s range performs better than longer videos at 6.96% engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post above the field median with a durable habit established over several years. The high volume of content relative to the average peer ensures a steady stream for brand integration. While the variance in posting intervals suggests some inconsistency in timing, the pace has remained stable for over two years. This long track record makes the account a reliable partner for sustained visibility. New content typically lands on Thursday and Friday, while Tuesday is the quietest day for uploads. Most posts go live around 03:00 UTC. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can time specific campaign ties to the active windows on Thursday and Friday to align with fresh uploads.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 15.5 over the median follower count. This position establishes broadcast-scale reach for any single campaign. High engagement metrics place the like response well above the median. A brand message will earn a stronger interaction rate from viewers compared to standard benchmarks. Mexico represents the primary market where 81% of content is consumed. While brands can effectively target this specific region, they should not expect to reach audiences in Colombia or Singapore through this account alone. The total play count across the archive reaches over five billion. A brand tag appearing on a new post sits alongside a history of content that has already accumulated billions of views. The audience fits the entertainment category because high like rates and broad follower counts suggest a general interest reach rather than a niche utility.