China

Ranking 213 out of 1349 creators puts China in the top tier as a giant with 17.2M followers, which is 15.7 times the median follower count of 1.1M. The account shows fast growth by gaining 235.4K new followers every month over its 6.1 year lifespan. A catalog of 2B total plays and 382.5M total likes indicates a large established presence that has built deep authority with its audience over many years. The 5.7M shares indicate high word of mouth movement while the 11.5M total saves confirm the content has high rewatch value for the viewer. This reach verdict confirms the engagement is very strong because the 19.21% like rate is nearly four times higher than the 4.93% median. Average views of 6.4M per video are well above what a typical account of this size would produce. The rest of this report breaks down specific content pillars and audience demographics.

The audience approves of content at a rate nearly four times the platform median, ranking 16 out of 1349 creators. This high approval suggests deep resonance with the creator's style. Saves represent the most frequent action at 0.579%, followed by shares at 0.287%, downloads at 0.143%, and comments at 0.12%. These figures correspond to 37.1K saves, 18.3K shares, 9.2K downloads, and 7.7K comments per video. The audience over-indexes on saving and sharing content as a way to keep or spread information. They under-index on active discussion compared to other metrics. A brand should prioritize high-utility content that people want to archive rather than just conversation starters. Reach is inconsistent due to a 1.24 consistency coefficient. While 38 videos hit the 2x average mark, only 7 reached the 5x threshold. This variance suggests the content occasionally finds new pockets of viewers but lacks a steady, predictable growth curve. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator rather than Creator Fund payouts. A follower base of 17.2M suggests an estimated sponsorship value between $40,000 and $85,000 per campaign. Creator Fund payments scale with views but pay only pennies per thousand impressions. This makes high-follower accounts much more lucrative for brands looking for consistent authority. A rank of 213 out of 1349 places this creator in a tier that commands a premium. High rank status allows the creator to demand top end rates and decline lower offers while smaller creators must negotiate under their caps. The high like rate suggests deep engagement justifies a quote toward the upper limit of the range. A cost per view calculation based on 6.4M average views shows a price of roughly $0.01 per view. This metric helps buyers determine if they are paying for raw reach or for the specific influence of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed since most posts land under 15 seconds. This specific length outperforms the 1-3 minute category by a margin of roughly 6.49% in engagement rate. Target the sub-30 second window to maximize interaction and skip long forms that fail to capture attention. Original audio makes up nearly 70% of the content. Choosing this path means trading potential reach from trending sounds for a consistent, recognizable brand identity. Captions stay very brief at an average of 30 characters to keep the focus on the visual. Disabling both duet and stitch features ensures the audience stays focused on the primary footage rather than outside remixes. The top post clocked in at 10 seconds and pulled over 72 million views, beating normal reach by a factor of 11.4. It gathered 12.4 million likes against only 81.6k comments to show that quick taps won out over active debate. This result highlights how rapid-fire content can generate large scale without requiring deep discussion in the replies. Average views sit at 6.4 million, establishing a large and established presence. Growth strategies here should focus on maintaining high baseline reach through consistent formatting. The account already operates at a scale where small changes in engagement percentages reflect huge shifts in total reach.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds with 248 videos in this range. The 30 to 60 second category performs better than the 1 to 3 minute range.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This account follows a sparse high-production cadence because it maintains an elite follower rank despite posting well below the field median. The creator ranks in the top tier of followers and average views, indicating that their infrequent uploads are intentional and highly impactful rather than a result of neglect. This pattern has remained stable for over five years, establishing a durable habit for the brand to rely on. Although the consistency grade is lower due to irregular gaps between posts, the pace has been established long enough to be trusted as a settled rhythm. Content typically lands on Thursday and Friday, while Wednesday remains the quiet day of the week. The most frequent upload hour occurs at 22:00 UTC. Marketers can expect sporadic but high-impact drops rather than a rapid drumbeat of content. You should time your tie-ins for Thursdays or Fridays to align with these primary posting windows.

Audience & Reach

The creator holds a top-of-field rank with a follower multiple of 15.7. This indicates the account operates at broadcast-scale for any campaign execution. A high like rate of 19.21% sits well above the median of 4.93%. This performance means a brand message earns a much stronger engagement response from viewers than typical content on the platform. The audience is concentrated entirely within the United States market. While this ensures deep penetration into the primary territory, a global brief would require additional creators to reach the other regions in the split. A back catalogue of 2.0 billion total plays provides a deep historical footprint for any partnership. This means a brand tag sits beside content that has already been watched billions of times rather than starting from zero. The audience fits the Beauty category because the high like response and broadcast-scale reach align with high-intent consumer products.