Savage

Savage

@itsavage

20M on YouTube ❀️ πŸ“§ - [email protected]

Joined 2016-05-03

17.2M

Followers

53

Following

424.5M

Total Hearts

1.4K

Videos

301.3K

Avg Hearts/Video

2.88%

Engagement Rate

10.1y

Account Age

141.8K

Followers/Month

3.5M

Hearts/Month

11.6

Videos/Month

Account Overview

What This Report Covers

This creator holds rank 212 out of 1349 tracked creators and maintains 17.2M followers, which is 15.7 times the median count of 1.1M. This makes the account a giant in the field. The growth rate of 141.8K new followers every month indicates fast growth for an account that has been active for 10.1 years. A total catalog of 8.2B plays and 228.9M likes establishes a large historical footprint across its entire lifespan. The 4.4M shares indicate how often the content is passed along to others as word of mouth, while 16.8M saves show that many viewers find specific value in keeping or rewatching the content. While the average views of 5.8M per video are high for an account this size, the 2.80% like rate falls below the median of 4.93%. This gap suggests that while reach is wide, the engagement depth on individual videos is lower than typical for a creator with such a large following. The rest of this report covers specific content performance and audience demographics.

Account Classification

Account Size Mega (10M+)
Account Age 2016-05-03
Verification Yes
Language EN
Follower Ratio 325K:1

Data Summary

Videos Analyzed 284 (20.2% of total)
Avg Plays per Video 5,793,824
Avg Likes per Video 162,458
Engagement Rate 2.88%

Metrics based on 284 most recent videos (20.2% of 1.4K total).

Engagement Analysis

Based on 284 videos (20.2% sample)

The audience approves less than the typical viewer because the like rate of 2.80% sits well below the 4.93% median. This indicates a passive viewing experience where users do not feel compelled to offer public approval. Saves are the most frequent action at 0.206% per view, followed by shares at 0.054%, downloads at 0.032%, and comments at 0.023%. These figures translate to 11.9K saves, 3.1K shares, 1.9K downloads, and 1.3K comments per video. The audience over-indexes on saves and downloads, showing a high intent to keep content for future reference. Low comment and share rates suggest the content functions as a personal utility rather than a conversation starter or social spark. Brands should treat this as an archive of evergreen value rather than a community hub. Reach is inconsistent across the 284 videos. Only 12.7% of posts hit the 2x average, while only 4 videos reached the 5x threshold. A consistency score of 1.1 confirms erratic reach patterns. This audience is a high-intent, active one.

5.8M

Avg Plays/Video

162.5K

Avg Likes/Video

1.3K

Avg Comments/Video

3.1K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

13.1M

Median Plays

316.3K

Median Likes

18.1M

75th Percentile

48.8M

Top Video

9.68

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 284-video sample across 1.4K total videos.

8163.5M

Est. Total Plays

228.9M

Est. Total Likes

1.9M

Est. Total Comments

4.4M

Est. Total Shares

16.8M

Est. Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Mega

2.80%

Likes / Views

0.02%

Comments / Views

0.05%

Shares / Views

0.21%

Saves / Views

Likes are the most frequent action at 2.8% while other interactions stay below 0.3%. This indicates that viewers prefer quick reactions over deeper engagement like sharing or saving.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

12.70%

2x Avg (36 of 284)

0%

5x Avg (4 of 284)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

C

CV: 1.10

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals form the primary revenue stream for this account. A follower count of 17.2M suggests a sponsorship value between $40,000 and $85,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views. Sponsorship fees scale with total audience size while creator funds rely on inconsistent views to generate modest returns. High rank status creates a premium for the brand. Ranking at 212 out of 1349 puts this creator in a position to demand top-tier rates and select specific partners. A lower rank would indicate a value buy where the quoted range serves as a ceiling for negotiation. The lower like rate compared to the median suggests some room for movement within that premium bracket. A cost per view calculation helps determine if a quote pays for reach or fame. Dividing the $85,000 high end of the band by 5.8M average views results in roughly $0.014 per view. This figure allows buyers to see if a brand is overpaying for the name alone. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 5.8M views/video

$1,344 – $2,688

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 17.2M followers (Mega (10M+))

$86,168 – $206,804

Industry rate for mega (10m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 284 videos

Short clips drive the most engagement on this feed. Most posts land in the 15 to 30 second window where they earn a 3.29% rate. Long content over one minute drops that engagement to 2.35%. Choosing the shorter format provides an engagement boost of nearly 40% per view compared to longer videos. Stick to the sub-30-second rule to maximize viewer interaction. Original audio dominates the strategy at a 97.5% share. This choice rejects the easy reach of trending sounds for a consistent, branded identity. Short captions average just 45 characters to keep the focus on visual action. Turning off duet and stitch features keeps the content exclusive and prevents other creators from remixing the footage. The standout video lasted 21 seconds and reached 48.8 million views. This hit roughly 8.4 times the normal reach of a standard post. It earned over one million likes against only 10.2k comments, showing a ratio of 108 likes per comment. This lopsided split means the clip won through passive viewing rather than active discussion. Average views sit at 5.8 million, confirming a large, established audience. Success here depends on maintaining high-volume reach rather than finding new growth. The scale of this account means every post already reaches millions before specific creative choices take effect.

Primary Content Categories

tech

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

31s

Average Duration

<15s
51
15-30s
136
30-60s
53
1-3min
44

The account favors 15 to 30s videos with 136 total posts. This duration also performs better than longer content with a 3.29% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

97.50%
277 of 284

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s (best) 51 2.67%
15-30s 136 3.29%
30-60s 53 2.80%
1-3min 44 2.35%

Posting Patterns & Optimal Timing

Based on 284 videos (20.2% sample)

This account follows a sparse high-production cadence because it maintains a top-tier follower rank despite posting well below the field median. The creator ranks in the top third of the platform for followers while their output remains low compared to average creators. This pattern has been established over several years, making it a durable and proven habit. Although the variance between posts is high, the slow pace reflects intentionality rather than neglect. Content tends to land on Tuesday and Saturday. The busiest hour for new uploads occurs at 02:00 UTC. Wednesday remains the quietest day for new content. Marketers can expect sporadic drops rather than a predictable daily drumbeat. You should time your tie-ins around the weekend and Tuesday windows to align with these specific upload dates.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 1.4
Avg Gap Between Posts 118.2h
Data Range 1398 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Saturday
51
Tuesday
45
Monday
44
Sunday
43
Friday
37
Thursday
35
Wednesday
30

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts about 1.4 times per week with a peak at 2:00 UTC. Saturday and Tuesday are the top days, while Wednesday is the quiet day.

Top Videos

Top 60 by play count from 284 analyzed

180.3M

Combined Plays (Top 5)

5.9M

Combined Likes (Top 5)

36.1M

Avg Plays per Top Video

Sep 30, 2023

Orange Smoke 😱 #foryou #foryoupage

48.8M

Views

1.1M

Likes

10.2K

Comments

91.7K

Shares

170.1K

Saves

⏲ 21s ♪ Original sound original sound - itsavage – Savage
Nov 22, 2022

100 Hot Dogs For People In Need πŸ₯° #foryou #foryoupage

41.9M

Views

2.5M

Likes

20.8K

Comments

13.9K

Shares

144.7K

Saves

⏲ 59s ♪ Original sound original sound - itsavage – Savage
May 20, 2022

Gummy Soda 😱 #foryou #foryoupage

33.0M

Views

1.1M

Likes

1.4K

Comments

1.5K

Shares

25.7K

Saves

⏲ 22s ♪ Original sound original sound - itsavage – Savage
Dec 25, 2022

Chocky Milk.. 🀣 #foryou #foryoupage

29.6M

Views

447.7K

Likes

460

Comments

1.7K

Shares

14.6K

Saves

⏲ 16s ♪ Original sound original sound - itsavage – Savage
Aug 03, 2022

yOu ThReW iT… πŸ’€ #foryou #foryoupage

27.0M

Views

830.5K

Likes

617

Comments

903

Shares

36.4K

Saves

⏲ 11s ♪ Original sound original sound - itsavage – Savage

55 more top videos for @itsavage

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 60 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 284 most recent videos (20.2% of 1409 total). Excludes stopwords, hashtags, and mentions.

milk (37) brother (29) prank (27) took (21) bag (21)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

10 unique sounds | from 284 sampled videos
original sound - itsavage - Savage 275x
Old Town Road - Lil Nas X/Billy Ray Cyrus 2x
original sound - brxzaep - 𝐡𝑅𝒳𝒡 1x
Cumbia Buena - Grupo La Cumbia 1x
5 MINUTES SILENT SOUND - πŸ¦‡π“π‡π„ π…πˆπ‹π“π„π‘ π†π”π˜β„’ 1x
See You Again (Piano Arrangement) - Alexandre Pachabezian 1x
Love Is Gone (Acoustic) - SLANDER, Dylan Matthew 1x
Happiest Year - Jaymes Young 1x
Say Something - Piano Covers Club from I’m in Records 1x
Gomy Gomy Gomy - iconicfatma 1x

Key Insights & Takeaways

Audience & Reach

The creator holds a top-of-field rank with a 15.7x multiple above the median follower count. This position provides the reach required for broadcast-scale campaigns where high volume is necessary to hit wide targets. Domestic viewers make up the vast majority of the audience, and the data shows a 98% share from the US market. While a brand can effectively target American consumers here, they should not expect to reach Egyptian audiences through this specific account. A global campaign would require different creators to capture those smaller markets. The like response sits well below the median rate for the platform. This indicates that while the views are high, the engagement per viewer is weaker than average. A brand must craft a very clear call to action because the content naturally generates fewer likes relative to its reach. A total of 8.2 billion plays across the back catalogue means every new post sits alongside a history of heavy consumption. This context ensures a brand tag appears next to content that has already been viewed billions of times rather than as a fresh start. The audience fits the entertainment category because the high view counts and lower like rates suggest a passive viewing experience at scale.

Key Takeaways

Reach. Ranking 212 out of 1349, the account holds a large following that is 15.7 times the median size. Engagement. A 2.80% like-rate falls below the 4.93% median, meaning current content fails to spark high interaction relative to peers. Hit-rate. Only 12.7% of videos beat double the account average, showing a low frequency of breakout performances.

Strengths

  • + Established follower base of 17,233,683
  • + Consistent growth at 141.8K followers/month
  • + Active posting schedule (1.4 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators
  • ~ Improve engagement rate through interactive content formats

Summary

This analysis of @itsavage reveals a mega (10m+) TikTok presence with 17,233,683 followers. The account demonstrates an engagement rate of 2.88%, averaging 5.8M plays per video across 284 analyzed videos. Key strengths include 424.5M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Want TikTok Data for Your Research?

Search hashtags, look up profiles, and export TikTok data to CSV for analysis.

Start Searching

About This Analysis: This analysis is based on a snapshot of @itsavage's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 284 analyzed videos (20.2% of total content).

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026