Mariah and Bill

This creator ranks 206 out of 1349 tracked accounts and holds 17.5M followers, making them a giant that sits at over 15.9 times the median follower count of 1.1M. They have maintained a fast growth trajectory by adding 193.8K new followers every month over an account age of 7.5 years. The lifetime footprint across their catalog is extensive, totaling 4.7B plays and 324.6M likes to build a large historical presence. High share counts of 8.7M indicate strong word of mouth while the 15.8M total saves suggest that their content has deep keeper value for an audience. The reach verdict shows a like rate of 6.93% which clears the 4.93% median, and the average of 2.3M views per video is well above what is expected for an account of this size. This high engagement relative to the follower base suggests a highly active and loyal community. The rest of this report breaks down audience demographics and content performance trends.

This audience approves content at a rate well above the median. The high like ratio puts @mariahandbill in the top 37 percent of creators for engagement. These figures indicate a loyal and receptive following rather than passive viewers. Saves represent the most frequent action with 0.338% of views followed by shares at 0.185%. Comments occur at 0.049% while downloads sit at 0.01%. The raw counts of 7.8K saves, 4.3K shares, 1.1K comments, and 241 downloads confirm this hierarchy. This audience prioritizes long-term reference and word-of-mouth advocacy over active discussion. Brands should treat this content as a high-value resource that users want to keep and share with others rather than a conversation starter. Reach is inconsistent across the 288 videos. Only 9.7% of posts hit the 2x average mark while only 6 reached the 5x threshold. A consistency coefficient of 2.35 indicates erratic reach patterns. This volatility suggests that specific content types occasionally break through but do not provide a steady growth floor. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 17.5M followers, she likely commands a brand fee between $40,000 and $80,000 per post. This income far outpaces Creator Fund payouts because those payments scale with views and pay only pennies per thousand impressions. Brand deals instead scale with the total follower count to reward the influence of a large audience. Her rank of 206 out of 1349 places her in a position where she commands a premium for her reach. This high ranking means she can select specific briefs while lower ranked accounts must accept offers as fixed prices. A cost per view calculation of $0.02 to $0.03 suggests that much of the fee covers the value of her name rather than just raw distribution. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 60 and 180 seconds make up the largest portion of this feed. Longer content outperforms shorter clips by a margin of over one percentage point in engagement. You should prioritize these longer formats to capture the higher interaction rates seen in the top bracket. Making the jump from under 30 seconds to over 60 seconds provides roughly a 1.4% gain in engagement per view. Original audio dominates the feed at nearly 82%. This choice trades out the reach of trending sounds for an authentic and recognizable brand identity. Short captions averaging 40 characters ensure the text supports the video without distracting from the visuals. Disabled duet and stitch settings keep the focus entirely on this creator rather than inviting others to remix her content. The top clip reached 69.9 million views at a length of 16 seconds, which is over 30 times the typical reach for this account. It earned 4 million likes against 135.2k comments. This ratio shows that while it was widely shared, it also sparked enough interest to maintain a balanced conversation in the replies. Average views of 2.3 million mean this account already operates at a large scale. Growth strategies should focus on maintaining these high numbers rather than chasing small gains from new followers. The audience size makes every post a major reach event regardless of specific creative tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 93 instances. This duration outperforms the 15 to 30 second range in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the field median with high frequency despite an erratic consistency grade. Their volume of over five videos per week far exceeds the typical pace for creators in this space. This habit has remained stable for over a year, establishing a durable and proven posting cadence. While the high variance in gap timing suggests less predictable intervals between individual posts, the sheer volume provides a reliable stream of content. They command a top-tier follower rank and high average views that justify their position as a major player. You can plan around this account with confidence because they provide a steady drumbeat of new material. Content typically lands on Friday and Saturday, while Sunday is the quietest day for new uploads. Most posts appear around 23:00 UTC. Marketers should target these weekend windows to align brand tie-ins with fresh content drops.

Audience & Reach

The creator holds a top-of-field rank with a multiplier of 15.9 over the median follower count. This scale allows a single campaign to reach a broadcast-scale audience across the platform. Content is currently produced for the US market which represents 100% of the sampled regions. A brand can reach American consumers effectively but should not expect any engagement from viewers in other countries like Canada or Mexico. The like rate exceeds the median by nearly two percentage points. This higher rate means a sponsored message earns more engagement per viewer than the average creator on the platform. Total plays across the catalog reach 4.7 billion. Placing a brand tag alongside this history means the campaign joins content that has already been viewed billions of times rather than starting from zero. The high like response and broad reach make this audience fit for Consumer Packaged Goods.