Mariah and Bill
Insta: Mariahritter_ & Billritter_ 💌:
17.5M
Followers
3.8K
Following
738.3M
Total Hearts
2.0K
Videos
362.8K
Avg Hearts/Video
lifetime average
7.17%
Engagement Rate
7.5y
Account Age
193.8K
Followers/Month
lifetime average
8.2M
Hearts/Month
lifetime average
22.6
Videos/Month
lifetime average
We also record @mariahandbill's follower count over time. See the @mariahandbill TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Mariah and Bill (@mariahandbill) is a verified comedy TikTok account with 17.5M followers and 2,035 videos. That ranks 206 of the 1,349 accounts with a TKMetrics report by followers, 15.9x the median account. Since it was created 7.5 years ago it has averaged 193.8K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2018-12-12 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 4.6K:1 |
Data Summary
| Videos Analyzed | 288 (14.2% of total) |
| Avg Plays per Video | 2,300,391 |
| Avg Likes per Video | 159,516 |
| Engagement Rate | 7.17% |
Metrics based on 288 most recent videos (14.2% of 2.0K total).
Engagement Analysis
Based on 288 videos (14.2% sample)
Across the 288 videos we analysed (May 18, 2025 to Jun 17, 2026), the average video got 2.3M plays and 6.9% of viewers liked it, 1.5x the 4.5% median like rate of the creators we track. Saves (0.34% of views) outnumber shares (0.18%); comments are 0.05%.
2.3M
Avg Plays/Video
159.5K
Avg Likes/Video
1.1K
Avg Comments/Video
4.3K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 288 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 288.
4.1M
Median plays, top 60 videos
279.2K
Median likes, top 60 videos
7.5M
75th percentile plays
69.9M
Top Video
9.43
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 288-video sample across 2.0K total videos.
4.7B
Est. Total Plays
738.3M
Total Likes (TikTok's count)
2.3M
Est. Total Comments
8.7M
Est. Total Shares
15.8M
Est. Total Saves
Engagement Ratios
@mariahandbill turns 6.9% of views into likes, 0.34% into saves and 0.18% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
6.93%
Likes / Views
0.05%
Comments / Views
0.18%
Shares / Views
0.34%
Saves / Views
This indicates that viewers prefer to react quickly rather than interact with the content through other actions.
Viral Hit Rate
9.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 42% of the creators we track. The 5x figure is the same measure at five times the norm.
9.7%
2x Avg (28 of 288)
2.1%
5x Avg (6 of 288)
Consistency Score
@mariahandbill's view count swings by a CV of 2.35, steadier than 43% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.35
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 2.3M views/video, and about 22.6 videos a month (its posting rate in this sample)
$6,631 – $16,578
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (93 of 288 analysed videos, with 32% of their views)
Sponsorship Value (Est. Per Post)
Based on 17.5M followers
$87,411 – $209,786
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 288 videos
28 of the 288 videos (9.7%) passed twice the average plays and 6 passed five times it. Plays are uneven from one video to the next (consistency grade D). 84 of 288 videos are under 15 seconds and 93 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
43s
Average Duration
The account favors videos between 60 and 180 seconds with 93 instances.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 7.17% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits below every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 84 | 8.50% |
| 15-30s | 62 | 7.96% |
| 30-60s | 49 | 8.29% |
| 1-3min (best) | 93 | 9.10% |
Posting Patterns & Optimal Timing
Based on 288 videos (14.2% sample)
The account posts 5.2 videos a week, most often on Saturday and most around 22:00 and 23:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 5.2 |
| Avg Gap Between Posts | 32.1h |
| Data Range | May 18, 2025 to Jun 17, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 296 uploads with a date, a wider set than the 288 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
This account posts 5.2 times per week with the highest volume on Friday and Saturday. The busiest hour is 23:00 UTC while Sunday is the quietest day.
Top Videos
Top 60 by play count from 288 analyzed
171.2M
Combined Plays (Top 5)
11.4M
Combined Likes (Top 5)
34.2M
Avg Plays per Top Video
Payback!! She folded right away 🤣
69.9M
Views
4.0M
Likes
135.2K
Comments
143.1K
Shares
184.4K
Saves
This makes shopping so much more fun 🤣❤️
38.2M
Views
2.9M
Likes
6.0K
Comments
139.2K
Shares
118.9K
Saves
Pt2: this makes shopping so much more fun 🤣❤️
30.5M
Views
3.2M
Likes
6.0K
Comments
134.6K
Shares
125.5K
Saves
My pretty little birdie🕊️ (should we post the behind the scenes?)
19.0M
Views
676.5K
Likes
1.8K
Comments
13.1K
Shares
24.5K
Saves
He folded reallll quick 🤣
13.7M
Views
611.1K
Likes
36.2K
Comments
14.4K
Shares
29.0K
Saves
55 more top videos for @mariahandbill
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 288 most recent videos (14.2% of 2035 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 6.9%, 1.5x the 4.5% median like rate of the creators we track
- + Fans save videos (0.34% of views) 1.8x as often as they share them
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @mariahandbill
How many followers does @mariahandbill have on TikTok?
@mariahandbill has 17.5M followers on TikTok.
What is @mariahandbill's TikTok engagement rate?
@mariahandbill has an engagement rate of 7.17% based on their recent videos.
How much does @mariahandbill earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @mariahandbill's estimated Creator Rewards earnings are $6,631 - $16,578 per month (only videos over 1 minute earn), with estimated sponsorship value of $87,411 - $209,786 per post.
How many TikTok videos has @mariahandbill posted?
@mariahandbill has posted 2.0K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @mariahandbill's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 288 analyzed videos (14.2% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @mariahandbill TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/mariahandbill-tiktok-profile-stats/