aespa official
aespa 에스파 The 2nd Album 〖LEMONADE〗 ➫ 2026.05.29 1PM (KST) / 12AM (EDT)
17.3M
Followers
0
Following
867.7M
Total Hearts
1.3K
Videos
674.2K
Avg Hearts/Video
17.67%
Engagement Rate
5.7y
Account Age
255.3K
Followers/Month
12.8M
Hearts/Month
19.0
Videos/Month
Account Overview
What This Report Covers
This creator ranks 209 out of 1349 tracked accounts and holds 17.3M followers, which is 15.8 times the median follower count of 1.1M. This makes the account a giant in the current landscape. The growth trajectory shows an addition of 255.3K followers every month over a span of 5.7 years, which constitutes fast growth for an account of this age. The lifetime footprint across the catalog is substantial with 3.4B total plays and 577.4M total likes built up since inception. High share counts of 18.7M indicate strong word of mouth movement while 33.5M saves suggest that the content provides high rewatch value for the audience. The average view count of 2.6M per video is in line with what an account of this size should expect. The 17.03% like rate far exceeds the 4.93% median, confirming that the engagement from those viewing the content is very high. The rest of this report breaks down specific audience demographics and peak engagement windows.
Account Classification
| Account Size | Mega (10M+) |
| Account Age | 2020-10-21 |
| Verification | Yes |
| Language | KO |
| Follower Ratio | 17.3M:1 |
Data Summary
| Videos Analyzed | 260 (20.2% of total) |
| Avg Plays per Video | 2,634,481 |
| Avg Likes per Video | 448,673 |
| Engagement Rate | 17.67% |
Metrics based on 260 most recent videos (20.2% of 1.3K total).
Engagement Analysis
Based on 260 videos (20.2% sample)
This audience approves content at a rate much higher than the typical user. The 17.03% like rate ranks 30 out of 1349 creators. High approval signals strong brand alignment and fan loyalty. The data reveals how fans interact with the content after watching. Saves are the most frequent action at 0.988%, followed by shares at 0.551%. Downloads reach 0.098% while comments sit at 0.086%. These figures translate to 26.0K saves, 14.5K shares, 2.6K downloads, and 2.3K comments per video. This audience over-indexes on saves and shares, proving they treat the content as a reference point and a tool for word-of-mouth spread. They under-index on comments compared to other behaviors. A brand can rely on this group to archive and circulate content rather than just discussing it in real time. Reach is inconsistent across the 260 videos. Only 13.1% of posts hit the 2x average mark, while only 2 reached the 5x threshold. A high consistency coefficient of 0.94 indicates erratic reach patterns. This means growth happens in unpredictable spikes rather than steady climbs. This is an active audience.
2.6M
Avg Plays/Video
448.7K
Avg Likes/Video
2.3K
Avg Comments/Video
14.5K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
5.5M
Median Plays
900.3K
Median Likes
7.6M
75th Percentile
15.1M
Top Video
26.85
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 260-video sample across 1.3K total videos.
3390.6M
Est. Total Plays
577.4M
Est. Total Likes
2.9M
Est. Total Comments
18.7M
Est. Total Shares
33.5M
Est. Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
17.03%
Likes / Views
0.09%
Comments / Views
0.55%
Shares / Views
0.99%
Saves / Views
Likes at 17.03% are much higher than comments, shares, or saves. This indicates that viewers prefer to quickly acknowledge content rather than interact with it through other methods.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
13.10%
2x Avg (34 of 260)
0%
5x Avg (2 of 260)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
B
CV: 0.94
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals drive the primary value for this creator rather than Creator Fund payouts. A follower count of 17.3M suggests a brand reach value between $150,000 and $250,000 per campaign. Brand equity scales with these high follower numbers while the Creator Fund pays pennies per thousand views regardless of audience size. High engagement rates further justify pricing at the top of this estimate. A rank of 209 out of 1349 places them among elite accounts that command a premium from advertisers. This status allows the creator to demand higher fees or decline low-value offers because their name carries weight beyond raw reach. A buyer can test if they are paying for fame or views by checking the cost per view against the 2.6M average. A quote near $200 per view indicates a high premium for the brand association. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 2.6M views/video
$1,001 – $2,002
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 17.3M followers (Mega (10M+))
$86,664 – $207,994
Industry rate for mega (10m+) creators
Content Strategy Analysis
Based on 260 videos
Short clips form the core of this strategy. Most posts under 15 seconds capture the highest engagement at 21.26%. Longer content between 30 and 60 seconds drops to a 17.0% rate, so shorter edits are worth more per view than mid-length clips. Stick to the sub-15 second format to maximize every interaction. Original audio appears on about 42% of the feed. This choice prioritizes a consistent brand identity over the easy reach provided by trending tracks. Short captions averaging 68 characters keep the focus on the visual content. Since both duet and stitch features are disabled, the account remains a closed loop for fans rather than an open platform for remixers. The top video lasted 15.1 seconds and reached 15.1 million views, which is over five times the normal reach of this account. It earned 2.4 million likes against only 7.2k comments. This lopsided ratio shows that short clips drive quick taps rather than deep discussion. The clip succeeded through high-volume passive viewing. Average views sit at 2.6 million per post, meaning the account has already achieved large scale. Your goal should be maintaining a consistent presence for a large audience rather than chasing small growth gains. The sheer size of this reach means every post functions as a broad broadcast to millions of followers.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
15s
Average Duration
The account favors videos under 15 seconds with 148 instances. This preferred length does not perform as well as the 1 to 3 minute category in terms of engagement.
Original Sound Usage
Percentage of videos using the creator's own audio
Best Duration by Engagement
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s (best) | 148 | 18.80% |
| 15-30s | 98 | 17.92% |
| 30-60s | 12 | 17.00% |
| 1-3min | 2 | 21.26% |
Posting Patterns & Optimal Timing
Based on 260 videos (20.2% sample)
The account follows a Grind pattern because it posts well above the field median with a high volume of content and solid consistency. The creator uploads more than three times as often as the average peer to maintain a heavy presence. This pace has been established for nearly a year, making it a durable habit. While the gap between posts is short, a higher consistency score suggests some variance in the exact timing of these frequent drops. You can rely on a steady drumbeat of content for any campaign planning. New videos most often land on Thursday and Friday, with 11:00 UTC serving as the busiest hour for uploads. Monday is the quietest day for new posts. Marketers can time specific tie-ins around these primary windows to ensure they align with fresh content.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 7.1 |
| Avg Gap Between Posts | 23.8h |
| Data Range | 295 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts around 7.1 times a week with the busiest hour at 11:00 UTC. Posting peaks on Thursday and Friday while Monday is the quietest day.
Top Videos
Top 60 by play count from 260 analyzed
61.6M
Combined Plays (Top 5)
10.6M
Combined Likes (Top 5)
12.3M
Avg Plays per Top Video
55 more top videos for @aespa_official
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 60 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 260 most recent videos (20.2% of 1287 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The account ranks in the top of the field with a follower count over fifteen times the median creator. This status indicates that a single campaign can reach a broadcast-scale audience rather than a niche segment. South Korea represents the primary market where ninety-five percent of content is shared. Brands targeting this specific region will find high concentration, but they cannot rely on the United Kingdom or United States markets for global coverage from this profile alone. The like rate exceeds the median by more than triple. This gap means a sponsored message earns a much stronger engagement signal per viewer compared to average accounts. A total of 3.4 billion plays across the history of the channel provides a deep archive of content. Because the brand tag sits next to content already viewed billions of times, it joins an established ecosystem rather than starting from scratch. The high like response and broad reach make this profile suitable for beauty.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 17,332,858
- + Consistent growth at 255.3K followers/month
- + Active posting schedule (7.1 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @aespa_official reveals a mega (10m+) TikTok presence with 17,332,858 followers. The account demonstrates an engagement rate of 17.67%, averaging 2.6M plays per video across 260 analyzed videos. Key strengths include 867.7M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @aespa_official's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 260 analyzed videos (20.2% of total content).
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026