aespa official

aespa official

@aespa_official

aespa 에스파 The 2nd Album 〖LEMONADE〗 ➫ 2026.05.29 1PM (KST) / 12AM (EDT)

aespa.lnk.to/lemonade Joined 2020-10-21

17.3M

Followers

0

Following

867.7M

Total Hearts

1.3K

Videos

674.2K

Avg Hearts/Video

17.67%

Engagement Rate

5.7y

Account Age

255.3K

Followers/Month

12.8M

Hearts/Month

19.0

Videos/Month

Account Overview

What This Report Covers

This creator ranks 209 out of 1349 tracked accounts and holds 17.3M followers, which is 15.8 times the median follower count of 1.1M. This makes the account a giant in the current landscape. The growth trajectory shows an addition of 255.3K followers every month over a span of 5.7 years, which constitutes fast growth for an account of this age. The lifetime footprint across the catalog is substantial with 3.4B total plays and 577.4M total likes built up since inception. High share counts of 18.7M indicate strong word of mouth movement while 33.5M saves suggest that the content provides high rewatch value for the audience. The average view count of 2.6M per video is in line with what an account of this size should expect. The 17.03% like rate far exceeds the 4.93% median, confirming that the engagement from those viewing the content is very high. The rest of this report breaks down specific audience demographics and peak engagement windows.

Account Classification

Account Size Mega (10M+)
Account Age 2020-10-21
Verification Yes
Language KO
Follower Ratio 17.3M:1

Data Summary

Videos Analyzed 260 (20.2% of total)
Avg Plays per Video 2,634,481
Avg Likes per Video 448,673
Engagement Rate 17.67%

Metrics based on 260 most recent videos (20.2% of 1.3K total).

Engagement Analysis

Based on 260 videos (20.2% sample)

This audience approves content at a rate much higher than the typical user. The 17.03% like rate ranks 30 out of 1349 creators. High approval signals strong brand alignment and fan loyalty. The data reveals how fans interact with the content after watching. Saves are the most frequent action at 0.988%, followed by shares at 0.551%. Downloads reach 0.098% while comments sit at 0.086%. These figures translate to 26.0K saves, 14.5K shares, 2.6K downloads, and 2.3K comments per video. This audience over-indexes on saves and shares, proving they treat the content as a reference point and a tool for word-of-mouth spread. They under-index on comments compared to other behaviors. A brand can rely on this group to archive and circulate content rather than just discussing it in real time. Reach is inconsistent across the 260 videos. Only 13.1% of posts hit the 2x average mark, while only 2 reached the 5x threshold. A high consistency coefficient of 0.94 indicates erratic reach patterns. This means growth happens in unpredictable spikes rather than steady climbs. This is an active audience.

2.6M

Avg Plays/Video

448.7K

Avg Likes/Video

2.3K

Avg Comments/Video

14.5K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

5.5M

Median Plays

900.3K

Median Likes

7.6M

75th Percentile

15.1M

Top Video

26.85

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 260-video sample across 1.3K total videos.

3390.6M

Est. Total Plays

577.4M

Est. Total Likes

2.9M

Est. Total Comments

18.7M

Est. Total Shares

33.5M

Est. Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Mega

17.03%

Likes / Views

0.09%

Comments / Views

0.55%

Shares / Views

0.99%

Saves / Views

Likes at 17.03% are much higher than comments, shares, or saves. This indicates that viewers prefer to quickly acknowledge content rather than interact with it through other methods.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

13.10%

2x Avg (34 of 260)

0%

5x Avg (2 of 260)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

B

CV: 0.94

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals drive the primary value for this creator rather than Creator Fund payouts. A follower count of 17.3M suggests a brand reach value between $150,000 and $250,000 per campaign. Brand equity scales with these high follower numbers while the Creator Fund pays pennies per thousand views regardless of audience size. High engagement rates further justify pricing at the top of this estimate. A rank of 209 out of 1349 places them among elite accounts that command a premium from advertisers. This status allows the creator to demand higher fees or decline low-value offers because their name carries weight beyond raw reach. A buyer can test if they are paying for fame or views by checking the cost per view against the 2.6M average. A quote near $200 per view indicates a high premium for the brand association. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 2.6M views/video

$1,001 – $2,002

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 17.3M followers (Mega (10M+))

$86,664 – $207,994

Industry rate for mega (10m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 260 videos

Short clips form the core of this strategy. Most posts under 15 seconds capture the highest engagement at 21.26%. Longer content between 30 and 60 seconds drops to a 17.0% rate, so shorter edits are worth more per view than mid-length clips. Stick to the sub-15 second format to maximize every interaction. Original audio appears on about 42% of the feed. This choice prioritizes a consistent brand identity over the easy reach provided by trending tracks. Short captions averaging 68 characters keep the focus on the visual content. Since both duet and stitch features are disabled, the account remains a closed loop for fans rather than an open platform for remixers. The top video lasted 15.1 seconds and reached 15.1 million views, which is over five times the normal reach of this account. It earned 2.4 million likes against only 7.2k comments. This lopsided ratio shows that short clips drive quick taps rather than deep discussion. The clip succeeded through high-volume passive viewing. Average views sit at 2.6 million per post, meaning the account has already achieved large scale. Your goal should be maintaining a consistent presence for a large audience rather than chasing small growth gains. The sheer size of this reach means every post functions as a broad broadcast to millions of followers.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

15s

Average Duration

<15s
148
15-30s
98
30-60s
12
1-3min
2

The account favors videos under 15 seconds with 148 instances. This preferred length does not perform as well as the 1 to 3 minute category in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

41.90%
109 of 260

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s (best) 148 18.80%
15-30s 98 17.92%
30-60s 12 17.00%
1-3min 2 21.26%

Posting Patterns & Optimal Timing

Based on 260 videos (20.2% sample)

The account follows a Grind pattern because it posts well above the field median with a high volume of content and solid consistency. The creator uploads more than three times as often as the average peer to maintain a heavy presence. This pace has been established for nearly a year, making it a durable habit. While the gap between posts is short, a higher consistency score suggests some variance in the exact timing of these frequent drops. You can rely on a steady drumbeat of content for any campaign planning. New videos most often land on Thursday and Friday, with 11:00 UTC serving as the busiest hour for uploads. Monday is the quietest day for new posts. Marketers can time specific tie-ins around these primary windows to ensure they align with fresh content.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 7.1
Avg Gap Between Posts 23.8h
Data Range 295 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Thursday
52
Friday
45
Saturday
43
Wednesday
42
Sunday
41
Tuesday
40
Monday
36

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts around 7.1 times a week with the busiest hour at 11:00 UTC. Posting peaks on Thursday and Friday while Monday is the quietest day.

Top Videos

Top 60 by play count from 260 analyzed

61.6M

Combined Plays (Top 5)

10.6M

Combined Likes (Top 5)

12.3M

Avg Plays per Top Video

Sep 13, 2025

ny fit check #aespa #에스파 #KARINA #카리나

15.1M

Views

2.4M

Likes

7.2K

Comments

80.4K

Shares

136.3K

Saves

⏲ 11s ♪ Original sound original sound - spotify.music2177 – user98677295340
Sep 29, 2025

back 2 u #aespa #에스파 #KARINA #WINTER

13.3M

Views

2.5M

Likes

7.0K

Comments

107.8K

Shares

132.2K

Saves

⏲ 6s ♪ Original sound original sound - lockandkei – keilah
Sep 27, 2025

like sugar on my #aespa #에스파 #NINGNING #닝닝

11.9M

Views

2.2M

Likes

10.6K

Comments

91.0K

Shares

125.9K

Saves

⏲ 14s ♪ Original sound original sound - dj_ru11 – DJ RU
May 05, 2026

before the carpet #aespa #KARINA #MetGala #Prada

11.1M

Views

2.0M

Likes

7.7K

Comments

63.4K

Shares

87.6K

Saves

⏲ 9s ♪ Original sound original sound - aespa official – aespa official
Dec 25, 2025

freezeee #aespa #에스파 #KARINA #GISELLE

10.1M

Views

1.5M

Likes

6.3K

Comments

53.0K

Shares

82.2K

Saves

⏲ 13s ♪ CHANEL – Tyla

55 more top videos for @aespa_official

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 60 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 260 most recent videos (20.2% of 1287 total). Excludes stopwords, hashtags, and mentions.

lemonade (43) aespa (39) https (20) kst (11) edt (11)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

83 unique sounds | from 260 sampled videos
original sound - aespa official - aespa official 65x
LEMONADE - aespa 42x
Rich Man - aespa 30x
WDA (Whole Different Animal) (feat. G-DRAGON) - aespa 28x
original sound - aespa_official - aespa official 22x
LEMONADE (Preview) - aespa 11x
Rich Man (Preview) - aespa 10x
LEMONADE (feat. Becky G) - aespa & Becky G 4x
LEMONADE - Zedd Remix - aespa & Zedd 4x
Keychain - Inspired by the Original Motion Picture K-POPS! - aespa & Anderson .Paak 4x

Key Insights & Takeaways

Audience & Reach

The account ranks in the top of the field with a follower count over fifteen times the median creator. This status indicates that a single campaign can reach a broadcast-scale audience rather than a niche segment. South Korea represents the primary market where ninety-five percent of content is shared. Brands targeting this specific region will find high concentration, but they cannot rely on the United Kingdom or United States markets for global coverage from this profile alone. The like rate exceeds the median by more than triple. This gap means a sponsored message earns a much stronger engagement signal per viewer compared to average accounts. A total of 3.4 billion plays across the history of the channel provides a deep archive of content. Because the brand tag sits next to content already viewed billions of times, it joins an established ecosystem rather than starting from scratch. The high like response and broad reach make this profile suitable for beauty.

Key Takeaways

Reach. Ranking 209 out of 1,349 puts the account in the top tier of reach with a following over 15 times the median size. Engagement. The 17.03% like-rate is more than triple the 4.93% median, showing very high fan interaction. Hit-rate. Only 13.1% of recent videos beat double their own average views, suggesting most content performs at a consistent baseline rather than as viral outliers.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 17,332,858
  • + Consistent growth at 255.3K followers/month
  • + Active posting schedule (7.1 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @aespa_official reveals a mega (10m+) TikTok presence with 17,332,858 followers. The account demonstrates an engagement rate of 17.67%, averaging 2.6M plays per video across 260 analyzed videos. Key strengths include 867.7M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @aespa_official's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 260 analyzed videos (20.2% of total content).

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026