Mikayla Nogueira

This creator ranks 207 out of 1349 tracked accounts and holds a follower count that is 15.8 times the median size. This makes the account a giant in the field. The growth trajectory is fast, with an addition of 243.6K followers every month over its 6.0 year lifespan. Average views reach 2 million per video, which is high for an account of this scale. The like rate of 8.15% clears the 4.93% median, indicating that the audience actively engages with the content. The rest of the report covers specific engagement patterns and content performance.

This audience approves content at a rate well above the median. The high like ratio puts the creator in rank 405 of 1349. Savers represent the most frequent action with 0.245% of views, followed by 0.137% for comments and 0.063% for shares. These figures translate to 4.8K saves, 2.7K comments, and 1.2K shares per video. The audience prioritizes saving content as a reference over active discussion or word-of-mouth sharing. Brands should treat this as an audience that treats content as a personal archive rather than a social hub. Reach is inconsistent across the 27 videos. Only 2 videos hit the 2x average mark while none reached 5x. A consistency score of 0.81 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the majority of revenue for this creator due to their large reach. With 17.4M followers, they sit in a high-value bracket where brand partnerships command premium fees. These contracts scale with total follower count and offer far more stability than the Creator Fund. That fund pays only pennies per thousand views, making it a negligible source of income compared to direct brand integrations. Their rank of 207 out of 1349 places them among the top tier of creators on the platform. This high standing means they command a premium for their influence and can often decline low-paying briefs. A buyer should view the estimated sponsorship band as a starting point for negotiation rather than a fixed price. The engagement rate of 8.15 percent suggests they sit at the higher end of that pricing bracket. Calculations based on 2.0M average views help identify if a quote pays for reach or brand prestige. A cost per view of $0.05 ensures the buyer is not overpaying for an inflated name alone. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos dominate this feed since most posts fall between 60 and 180 seconds. Focus on these mid-length clips to match the current style of the account. The creator uses original audio for nearly all content, choosing a consistent brand feel over the reach of trending sounds. Short captions around 67 characters provide just enough context without cluttering the screen. Open settings for both duets and stitches invite other creators to interact with every post. The standout video lasted 561 seconds and reached four times the usual audience. It earned nearly 800k likes against 20k comments, showing a balanced mix of passive watching and active discussion. Average views of 2 million indicate an established large-scale account rather than a growing niche page. This high floor means content should prioritize maintaining its large reach through consistent formatting.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as 15 of the 27 recent videos fall in this range. The average length of 163s confirms a preference for mid to long form content.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because she posts at a volume well above the field median with a steady frequency rank. Her output of over fourteen videos per week creates a high-volume stream compared to the average creator. While her consistency grade is solid, the higher variance in gap timing suggests some minor fluctuations in her posting rhythm. This pace has been established for two weeks, making it too new to confirm as a long-term settled habit. New content typically lands on Sunday and Wednesday with a peak activity hour at 21:00 UTC. Saturday remains the quietest day for new uploads. Marketers can expect a dependable drumbeat of posts rather than sporadic drops. You can time your campaign tie-ins around her heavy posting days to ensure high visibility across her large follower base.

Audience & Reach

The audience size ranks in the top of the field with a multiple over fifteen times the median creator. This high standing means a single campaign can reach a wide volume of people across one post. The like response sits well above the median rate, indicating that content from this account earns more engagement per view than typical creators. A brand message placed here will likely achieve higher visibility and interaction than on average profiles. This audience fits the beauty and cosmetics category because the high engagement rates combined with a top-of-field follower count suggest a concentrated interest in lifestyle products.