Pierson

This creator ranks 208 out of 1349 tracked accounts and holds 17.4M followers, which is 15.8 times the median follower count of 1.1M. This standing classifies the profile as a giant in the current landscape. The account has gained 202.5K followers every month over its 7.1 year lifespan, marking a fast growth trajectory for a creator with this much history. A total catalogue of 953.8M plays and 95.4M likes establishes a large historical footprint across the entire library. The 1.2M total shares indicate high word of mouth distribution while the 3.5M total saves confirm that the content has deep keeper value for a brand looking for longevity. The average view count of 574.9K per video is in line with what an account of this size would predict. The like rate of 10.00% is more than double the median of 4.93%, indicating that the audience is highly engaged with the content they see. The rest of this report breaks down specific engagement trends and content performance.

The audience approves of the content at double the platform median rate, ranking 261 out of 1349 creators. This high like rate confirms strong initial sentiment from viewers. Saves represent the most frequent action with a 0.367% rate, followed by shares at 0.127%, comments at 0.034%, and downloads at 0.013%. These figures translate to 2.1K saves, 728 shares, 195 comments, and 75 downloads per video. The audience prioritizes keeper value over active conversation or word-of-mouth spread. Brands should treat this channel as a repository for evergreen information rather than a hub for real-time discussion. Reach remains inconsistent across the 297 videos. Only 8.4% of content achieved a 2x hit rate with 25 videos, while only 8 videos reached the 5x threshold. A consistency coefficient of 3.91 indicates erratic reach patterns rather than steady growth. This is an active audience that treats content as a reference tool.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large reach. A follower count of 17.4M suggests a sponsorship value between $50,000 and $87,500 per post. This high valuation stems from the difference between brand deals and Creator Fund payouts. While the Creator Fund pays only pennies per thousand views, sponsorships scale directly with the size of the audience. A rank of 208 out of 1349 puts this creator in a position to command a premium price. High ranking allows them to be selective with partners and decline lower offers. Their high like rate suggests they sit at the top end of their estimated value range. A cost per view calculation based on 574.9K average views yields roughly $0.87 to $1.50 per video. This figure helps a buyer determine if a quote is paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed content strategy. Most posts land in the 15 to 30s bucket, but videos over three minutes earn a higher engagement rate of 12.56% compared to 8.71% for those under thirty seconds. This gap means longerer pieces generate roughly fifty percent more engagement per view than mid-length clips. Focus on the long-form content to maximize interaction while keeping the average length near 35s. Original audio appears in over 60% of posts. Selecting original sounds instead of trending tracks trades potential viral reach for a consistent brand identity. Captions stay brief at an average of 32 characters to keep the focus on the visuals. Turning off both duet and stitch options keeps the content exclusive, forcing viewers to engage with the primary post rather than remixing it. The top video reached 15 seconds and pulled 33.6 million views, outperforming the normal reach by a factor of 58.4. It earned over two million likes against only 3k comments. This lopsided ratio shows that short clips drive large passive watching rather than active conversation. The high like-to-comment ratio indicates people are tapping and scrolling quickly. Average views sit at 574,900 per video. Such a high baseline confirms this is an established account with a large following. Strategy should focus on maintaining this steady volume through consistent production. Growth for this profile depends on stable reach rather than seeking new audience segments.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 107 uploads. The 3 minute plus category performs better than the 15 to 30 second range in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the field median with a high volume of content compared to their peers. They produce over nine videos every week while the average creator posts less than two. This high frequency has been maintained for over seven months. While the follower count ranks them near the top of the field, the inconsistent gap between posts means the delivery is not clockwork. The erratic consistency grade suggests they post in bursts rather than at steady intervals. New content most often appears on Monday and Tuesday. They typically upload during a peak window around 20:00 UTC. Wednesday remains their quietest day for new uploads. Marketers can expect a high volume of content to work with, though the exact timing of each drop varies. You can plan your campaign around these active windows on Monday and Tuesday to align with the most frequent posting days.

Audience & Reach

This account ranks in the top of the field with a follower count over fifteen times the median. Such a ranking indicates that a single campaign can reach a broad audience across the platform. The heart of the engagement sits well above the median like rate. This high percentage means a brand message will likely earn a stronger response from viewers than the average creator. The US dominates the content share at eighty-eight percent. While this provides strong access to American consumers, brands cannot rely on the Croatian or Spanish markets for a global reach. A multi-region campaign would require additional creators to cover those specific territories. A total of nearly one billion plays exists across the back catalogue. This history means a brand tag sits beside content that has already been viewed hundreds of millions of times rather than starting from zero. The audience fits the fashion category because the high engagement and broadcast-scale reach suit major retail brands.