The Try Guys

This account ranks 546 out of 1349 creators and holds 2.4M followers, which is more than double the median size of 1.1M for a mid-tier name. Growth is steady as it gains 31.5K new followers every month over its 6.4 year lifespan. The average view count of 536.1K per video aligns with what an audience of this size would expect to generate. However, the 10.22% like rate more than doubles the 4.93% median, indicating that the content resonates deeply with those who see it. The rest of the report provides a deeper breakdown of these engagement metrics and content performance.

This audience approves of content at more than double the platform median. The 10.22% like rate ranks 238 out of 1349 creators. High save rates compared to shares and comments indicate a strong intent to return to the content for reference. Savers reached 0.379% while sharers hit 0.179% and commenters sat at 0.026%. These numbers translate to 2,000 saves, 961 shares, and 138 comments per video. This audience prioritizes personal archiving over public discussion or word of mouth. A brand should focus on high utility content that earns a spot in a user's saved folder. Reach is erratic with a consistency score of 3.01. Only two videos reached the 5x threshold and two hit the 2x mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their large follower base. A brand deal for an account with 2.4M followers typically commands a fee between $10,000 and $30,000 per post. Creator Fund payouts are negligible by comparison since they pay only pennies per thousand views. High engagement rates mean this creator can command the higher end of that range because their audience is active. Their rank of 546 out of 1349 places them well above the median and gives them notable leverage in negotiations. They are not a bargain buy but a premium name who can turn down low offers to prioritize high-value partnerships. A buyer should use the $20,000 average as a starting point for negotiation rather than a fixed cost. The cost per view sits around $0.037 based on 536.1K average views. This metric helps a brand determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 60 and 180 seconds dominate this feed. Focus on this longer format to replicate their engagement style. Longer clips outperform the under-30-second category by a wide margin since those shorter clips garner well lower interaction rates. Original audio covers nearly every post, meaning the account prioritizes its own brand over the reach of trending tracks. Captions average 115 characters, providing enough context to frame the action without being wordy. Opening these options for duets and stitches invites other creators to participate in the content. The top video reached 7.5 million views at a length of 59 seconds, performing at fourteen times the typical reach for this account. It earned 777.3K likes against only 522 comments, showing that viewers preferred quick taps over joining a discussion. Average views above 500k show an established presence rather than a small niche. You should aim for consistent high-volume production to mirror this steady reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as 17 out of 31 videos fall into this range. The average length is 65s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they rank near the top of the field by followers despite a low posting rate. Their volume falls well below the median while their follower count and average views place them in the upper tier of the platform. This pace has remained stable for over two years, though the wide variance between posts makes the timing unpredictable. You cannot rely on a steady drumbeat for this account because the high consistency coefficient indicates erratic gaps rather than a clockwork schedule. New content most frequently lands on Tuesday and Wednesday, while Monday remains the quiet day. Plan your campaign around these specific windows if you need to time a tie-in with their sporadic drops.

Audience & Reach

The creator ranks in the top half of tracked profiles with a follower count more than double the median. This position means a single campaign can reach a much wider audience than the average influencer profile. The like rate sits more than double the median engagement mark. Such high interaction indicates that a sponsored message will land with more impact per viewer than standard industry benchmarks. This audience fits the entertainment category because the combination of scale and high engagement suggests a broad appeal for general interest content.