George Clarke

This account ranks as a mid-tier name with 2.5M followers, which is 2.3 times the median follower count for the creators we track. The growth trajectory is steady, adding 33.2K followers every month over its 6.3 year lifespan. While average views sit at 1.4M per video, the 14.76% like rate is much higher than the 4.93% median. This high engagement rate suggests a very active and responsive audience relative to the typical user base. The rest of this report breaks down specific content performance and audience demographics.

This audience approves of content at a much higher rate than the average user. The 14.76% like rate ranks 62 out of 1349 creators. This indicates high initial sentiment and positive reception for the creator's style. The behavior data reveals a preference for personal archiving over community discussion. Saves represent the highest intent to return at 0.655%, followed by shares at 0.551%. These two actions outpace comments which sit at 0.053%. With 731 comments, 7.7K shares, and 9.1K saves per video, the audience acts on information by keeping it or passing it on rather than talking about it in the comments. Brands should treat this as a high-utility channel where content serves as a reference tool. Reach is inconsistent across the 37 videos. Only 5 videos hit the 2x average mark while only one reached 5x. A consistency score of 1.29 indicates erratic reach patterns rather than steady growth. This audience is active.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large follower base. A profile with 2.5M followers can command a brand fee between $10,000 and $25,000 per post. Creator Fund payouts are much smaller because they pay only pennies per thousand views regardless of audience size. This makes high-volume engagement less lucrative than the direct fees earned from brand partnerships. The rank of 541 out of 1349 places this creator in a position where their name carries weight but does not command an untouchable premium. They sit well above the median, meaning they can command higher rates than average accounts while still remaining accessible to brands seeking scale. A high like rate of 14.76 percent suggests deep audience loyalty, which pushes them toward the top of their expected pay range. A cost per view check helps determine if a quote is for reach or for brand equity. At an average of 1.4M views, a $20,000 fee equates to roughly $0.014 per view. This confirms that many buyers are paying for the creator's specific influence rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with 20 out of 37 posts under 15 seconds. Most content actually averages around 37 seconds, yet the shortest format generates the highest frequency of engagement. Use sub-15 second clips as your primary tool to capture quick attention. Original audio is used on nearly 90% of videos, a choice that prioritizes a consistent brand voice over the reach provided by trending tracks. Captions stay brief at 67 characters to keep the focus on visual content. Open duet and stitch settings invite other creators to interact with the footage. The standout video ran 54 seconds and pulled 7 million views, reaching five times the normal average. It earned 1.3 million likes against only 2,000 comments, showing a large preference for passive watching over active debate. High like counts compared to low comment counts suggest viewers are tapping quickly rather than starting discussions. Average views of 1.4 million place this account in a high-reach category where consistency matters more than experimental growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 20 instances. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence. Their low posting frequency is offset by a top-tier follower rank and high average views, indicating that each post receives notable attention despite the long gaps between uploads. This pattern has remained consistent for nearly four years. While the pace is established, the higher consistency coefficient suggests the timing of these posts varies rather than following a clockwork schedule. New content most frequently lands on Monday and Friday, while Sunday remains the quiet day. The busiest hour for new uploads occurs at 21:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You can target your campaign around the Monday and Friday windows to align with these specific posting moments.

Audience & Reach

The account holds a follower rank of 541 with a 2.3x multiple over the median creator. This position indicates a reach that exceeds standard independent creators while staying below top-of-field broadcast scale. A single campaign will find an audience larger than average but not at peak mass distribution. The like rate sits well above the median, nearly triple the typical engagement level. This high ratio means a brand message earns a much stronger response from viewers compared to standard content. The profile fits the lifestyle category because the strong engagement and size suggest a dedicated following for personal branding.