2.4M
Followers
8
Following
14.8M
Total Hearts
824
Videos
18.0K
Avg Hearts/Video
4.16%
Engagement Rate
8.7y
Account Age
22.9K
Followers/Month
141.2K
Hearts/Month
7.9
Videos/Month
Account Overview
What This Report Covers
This creator ranks 546 out of 1349 tracked accounts and holds 2.4M followers, which is 2.2 times the median size for a mid-tier name. The account has grown by 22.9K followers monthly over its 8.7 year lifespan, indicating slow growth for an account with this much history. While average views reach 3.8M per video, the 3.35% like rate falls below the 4.93% median. The rest of this report details specific engagement trends and audience retention metrics.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2017-05-30 |
| Verification | Yes |
| Language | EN |
| Follower Ratio | 300K:1 |
Data Summary
| Videos Analyzed | 28 |
| Avg Plays per Video | 3,807,436 |
| Avg Likes per Video | 127,724 |
| Engagement Rate | 4.16% |
Engagement Analysis
Based on 28 videos
The audience approves less than the platform average at a 3.35% like rate compared to the 4.93% median. This places the creator in rank 869 of 1349. High share rates of 0.756% indicate strong word-of-mouth spread among viewers. The save rate of 0.304% shows a clear intent to return to the content for reference. These two behaviors outpace the 0.05% comment rate, which suggests a passive viewer base rather than an active community. With 28.8K shares and 11.6K saves against only 1.9K comments, the data shows people act on the content by sharing it with others but rarely join public discussions. Brands should focus on high-utility content that encourages distribution over interactive conversation. Reach is inconsistent across the 28 videos. Only three videos reached double the average view count while two hit five times the average. A consistency coefficient of 3.15 indicates erratic reach patterns rather than a steady growth curve. This is an active audience that shares and saves content but does not engage in public dialogue.
3.8M
Avg Plays/Video
127.7K
Avg Likes/Video
1.9K
Avg Comments/Video
28.8K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
861.1K
Median Plays
60.3K
Median Likes
16.8M
75th Percentile
58.7M
Top Video
66.0
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
106,608,200
Total Plays
3,576,265
Total Likes
53,093
Total Comments
805,518
Total Shares
324,015
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
3.35%
Likes / Views
0.05%
Comments / Views
0.76%
Shares / Views
0.30%
Saves / Views
Likes are the most frequent interaction at 3.35% while comments are only 0.05%. This shows that viewers prefer reacting quickly rather than starting conversations.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
10.70%
2x Avg (3 of 28)
0%
5x Avg (2 of 28)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 3.15
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships drive the primary revenue stream for this creator due to their large follower base. A 2.4M follower count suggests a sponsorship valuation between $10,000 and $30,000 per post. Creator Fund payouts are far less lucrative because they scale with views and pay only pennies per thousand. The rank of 546 out of 1349 places this creator in a position where brand safety is high but pricing power is moderate compared to top-tier names. Because the like rate sits below the median, buyers can negotiate toward the lower end of the expected range. A cost per view calculation based on 3.8M average views suggests a fair market value of $0.015 per view for an integrated post. This figure helps a buyer determine if a quote is paying for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 3.8M views/video
$602 – $1,203
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 2.4M followers (Macro (1M+))
$12,000 – $28,800
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 28 videos
This feed relies on clips under 15 seconds. Every post fits this short window, and you should prioritize this format to capture high engagement. Since there are no other lengths represented, making your content shorter than 15 seconds is the only way to mirror what works here. Original audio appears in every single video, a choice that prioritizes a unique brand identity over the reach of trending tracks. Captions stay at zero characters, meaning the visuals and sound must carry the entire message without text help. Duet and stitch are enabled on all posts to invite other creators to remix the content. The top post lasted 6 seconds and pulled 58.7 million views, roughly 15.4 times the average reach. It earned 1.8 million likes against 20.6k comments, showing a heavy tilt toward quick taps over debate. Passive watching drove this success rather than active discussion. Average views of 3.8 million mean the account already operates at a large scale.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
7s
Average Duration
The account favors videos under 15 seconds with an average of 7 seconds. Every recent video falls into this category.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 28 videos
Sparse high-production. This creator ranks near the top of the field in followers despite a posting rate well below the median. The large gap between uploads suggests a high-effort production cycle rather than neglect. While this pace has been established for over a year, the high consistency coefficient indicates an erratic rhythm with unpredictable bursts followed by quiet stretches. New content tends to land on Tuesday and Friday, while Thursday remains the quiet day. Most uploads occur around 06:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. Align any campaign tie-ins specifically with Tuesday or Friday to capture new content.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.4 |
| Avg Gap Between Posts | 395.2h |
| Data Range | 444 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most on Tuesday and Friday with a peak at 6:00 UTC. The posting frequency is low at 0.4 posts per week.
Top Videos
Top 10 by play count
103.7M
Combined Plays (Top 5)
3.5M
Combined Likes (Top 5)
20.7M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @krystallust's profile page
(No caption)
3.7M
Views
118.4K
Likes
1.4K
Comments
12.9K
Shares
8.2K
Saves
(No caption)
1.4M
Views
112.4K
Likes
1.3K
Comments
9.6K
Shares
12.5K
Saves
(No caption)
322.3K
Views
8.3K
Likes
178
Comments
1.5K
Shares
1.4K
Saves
(No caption)
241.1K
Views
8.1K
Likes
191
Comments
1.0K
Shares
1.6K
Saves
(No caption)
210.3K
Views
7.3K
Likes
200
Comments
1.2K
Shares
1.6K
Saves
2 more top videos for @krystallust
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
No word data available.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The account sits at a 2.2x multiple above the median follower count for tracked creators. This positioning means a single campaign can reach a large volume of people beyond what typical niche influencers provide. While the like rate falls below the median by about 1.58 percentage points, it remains stable. A brand should expect a standard level of engagement from the audience despite the high view counts. The creator fits the beauty and lifestyle category because the follower count provides scale while the consistent like response maintains a steady engagement floor for visual products.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 2,400,000
- + Consistent growth at 22.9K followers/month
- + Active posting schedule (0.4 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @krystallust reveals a macro (1m+) TikTok presence with 2,400,000 followers. The account demonstrates an engagement rate of 4.16%, averaging 3.8M plays per video across 28 analyzed videos. Key strengths include 14.8M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @krystallust's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 28 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026